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SE Running Adsense
search engine running adsense ads IP network
Seo1




msg:1430071
 10:37 pm on Apr 15, 2006 (gmt 0)

I have a new client who runs a search engine. The client will be sponsoring corporate events and will be distributing flyers, business cards, etc., with the search engine URL to the corporate employees.

He is sure some employees will go home and use the search engine, however his bigger concern is in the workplace.

At work it is likely these employees share the same IP address. The problem with IP addresses is that Google likely won't be able to distinguish between one person on the same IP network searching with the search engine 2,000 times and 2,000 people searching 1 time.

The question concerns clicks on Ads within the network, might Google Adsense think that it's click fraud, that it sees as 1 person clicking (say) 80 ads, when it's really 80 people clicking 1 ad within the company's network?
_________________

 

Rodney




msg:1430072
 10:42 pm on Apr 15, 2006 (gmt 0)

Why not have the client make the site not show ads for the internal corporate IP addresses?

Here's an old thread that talks about ways to block adsense from network users:
[webmasterworld.com...]

Seo1




msg:1430073
 11:45 pm on Apr 15, 2006 (gmt 0)


I can think of quite a few $1,000.00 reasons why not.

I read the other thread...it disintergrated into whether you can safely click your ads on occasion.

I saw ASA came in and scolded everyone and left a URL but never helped answer the true question.

What does Google do with corporate, universitys, colleges and other internet networks clicks?

Thank you for the suggestion but it is not a reasonable answer and not one I would be comfortable telling my client.

That is almost like saying because I work for Budweiser Advertising department, my family cannot watch their ads, drink their products, buy their merchandise, and I am responsible to stop their ads from reaching into my home and stopping my family from consuming their products.

There has to be a more reasonable answer.

Thank you

WoodyRoundUp




msg:1430074
 1:20 am on Apr 16, 2006 (gmt 0)

Why don't you ask Google?

jomaxx




msg:1430075
 1:49 am on Apr 16, 2006 (gmt 0)

This is a very different situation from something like a college network. Employees are explicitly acting on behalf of their employer, which is why such clicks would be questionable at best.

Surely if it's a real "search engine" then the employees would only make up a microscopic fraction of the revenue anyways. I mean, you'd really have to wonder about a company that tries to bump up its revenue by showing its employees CPC ads in the workplace.

Seo1




msg:1430076
 2:19 am on Apr 16, 2006 (gmt 0)

jomaxx,

The company using the search engine could careless what is displayed as long as they get the results they want. I see many companys with Google or Yahoo set as their home page.

Entire teaching hospitals here in the city use Yahoo exclusively.

And I doubt there is much difference between a large college network and a large corporate network.

In closing I doubt many fake search engines, sponsor corporate events.

Thank you.

trader




msg:1430077
 2:54 am on Apr 16, 2006 (gmt 0)

All this discussion may be a moot point since from what I recall reading in the TOS you may not run Adsense on a search engine anyway. That is why I never put it on my own small SE.

jomaxx




msg:1430078
 4:51 am on Apr 16, 2006 (gmt 0)

I thought you were saying they were launching a site and distributing information about it to their own employees. Obviously if a corporation has an account and its own employees are clicking the ads, that's self-clicking or something close to it.

Rereading the OP a few times, I guess you're actually saying company A is promoting its site to company B employees. In that case I don't think there's a well-defined answer to the question of how it will look to Google. They'd probably insist their algorithms can handle it just fine, but if it were me I would Google a heads-up about the business plan so that they're made aware that there may be unusual traffic patterns.

jetteroheller




msg:1430079
 6:49 am on Apr 16, 2006 (gmt 0)

The client will be sponsoring corporate events and will be distributing flyers, business cards, etc., with the search engine URL to the corporate employees

That reminds me on my first internet promotion end of September 1996.

I visited a conference where the main theme was related to my first site - not site, my very small sub directory on the site of my ISP.

I distributed visit cards with my URL.

One week later, I learned that there is Altavista and other search engines, and I never engaged again in such low efficient marketing actions.

Seo1




msg:1430080
 12:17 pm on Apr 16, 2006 (gmt 0)


Trader - Spent the good part of an hour rereading Adsense TOS nothing there about dsiplaying ads as a search engine.

Jomaxx - I thought you misread and it seems you are correct in that there is no clearly defined answer.

Jetter - Many corporations sponsor other corporations. I doubt I can change the way business is conducted. If business took the attitude that you have, then there would only be one unrelevant search engine instead of three.

Also if I am not mistaken Jetter, sponsorships are done more for other purposes than building business. For many it is probably a great tax write off.

Thank you for the help.

I will write my Google rep and see what they say. I'll report back here anything signifigent.

Alioc




msg:1430081
 7:14 pm on Apr 17, 2006 (gmt 0)

All this discussion may be a moot point since from what I recall reading in the TOS you may not run Adsense on a search engine anyway. That is why I never put it on my own small SE.

This has been changed a long time ago. Adsense on SERPS are allowed.

-----

Seo1, that's a good question and I know there's no real solution to it except waiting the site to reach a wider spectrum of visitors from different states, countries and companies before putting in the ads.

Rodney




msg:1430082
 8:23 pm on Apr 17, 2006 (gmt 0)

I thought you were saying they were launching a site and distributing information about it to their own employees. Obviously if a corporation has an account and its own employees are clicking the ads, that's self-clicking or something close to it.

That's what I thought as well, which is why I suggested that they filter the ads so there would be no self clicks.

Rereading the OP a few times, I guess you're actually saying company A is promoting its site to company B employees. In that case I don't think there's a well-defined answer to the question of how it will look to Google. They'd probably insist their algorithms can handle it just fine, but if it were me I would Google a heads-up about the business plan so that they're made aware that there may be unusual traffic patterns.

I still don't think I understand the original poster question very well.

Are you saying that this company is making a startpage that it hopes will be used by a University or other large entity as their system wide startpage?

I don't see how that would be any different that myway or other portals that make money from advertising. You may want to ask Google directly so you can give them better specifics, but it doesn't sound like anything out of the ordinary.

Seo1




msg:1430083
 8:29 pm on Apr 17, 2006 (gmt 0)

Hi everyone

Thank you for the answers and help offered. I think as Rodney said this will be along the lines of myway and other engines.

I have relented to writing my Google Adsense rep. I will write the reply here, if it is worth taking up more of your time.

Peace

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