Unless you happen to be the owner of <edit>easter related website</edit> expect this to be mostly a lost weekend. This is, of course, assuming your website it U.S. based where many companies were closed on Friday and most folks are doing anything but surfing online (unlike you, unlike me).
I saw the dip starting on Thursday, which was on par with the Friday before any three-day holiday.
Don't sweat it. Go out. Have fun. Take your stats seriously again come Monday.
[edited by: martinibuster at 1:00 am (utc) on April 16, 2006]
[edit reason] Removed website reference. [/edit]
Somebody alread has it, what a world.
And guess what!
Yep, you guessed it. They have Google ads on it.
A lot of people all over the world had Friday off and some countries even have Monday off. I am not going to be checking the stats until Tuesday.
In the USA Easter Weekend is one of the few holidays I like. Activity is normal for sites that have nothing to do with Easter.
I appreciate that many parts of Europe close down, but, Easter isn't a big traffic distraction in the US.
After a weak April with low eCPM,
this week started with a little bit lower impressions - about 5% decrease,
but strong increasing eCPM - about 15% increase.
I am expecting a poor Easter, as public holidays always mean fewer visitors for me. However, Good Friday was actually normal for a Friday, despite many people being off work.
Traffic was unusually low across one of the bridges this Friday Evening. A nightmare trip across the bridge and into SF that would normally take 1.5 hours took about half an hour because there was no traffic this Friday.
Good Friday is a Catholic holiday, isn't it? I know in heavily Catholic places like New Mexico it's a state holiday, but not in California. So I can't imagine it's going to be a blip in the US.
Easter isn't really a holiday in the sense that people get a day off. Most people already have a day off. So I guess (a total guess) that it will have little to no impact. I've never celebrated Easter in my life and consistently never notice it is happening- so I'm probably the least qualified person to make a prediction but what the heck, hehe.
Nevertheless, everything is holding up pretty good so far.
Over in the UK, Good Friday is a religious holiday, and the UK is a protestant country. Easter Monday is also a public holiday, so we get a nice 4 day weekend. Do I take it that most Americans were at their desks Friday and will be on Monday? If so, I'm in for a normal weekend :)
David-UK - In the USA, Good Friday is a religious holiday, and the USA has seperation between church & state so many Americans work on Good Friday.
Some employers do provide the day off for workers on Good Friday... or a shortened workday... depending upon each company's policy.
Oddly enough though for "Godless Capitalism," our stock exchanges are closed on Good Friday. (can't figure this one out)
"Easter Monday" is not a public holiday in the USA, so many working class Americans will be chained to their desks on Monday...
HAPPY EASTER EVERYONE!
[edited by: martinibuster at 9:09 pm (utc) on April 15, 2006]
[edit reason] Removed Off-Topic Comments [/edit]
In my sector (travel), Easter's main impact comes in the form of spring break. My European travel-planning site's traffic has been down about 5% in the last week, probably so many Europeans (and quite a few Americans) are on vacation. Traffic and revenues will resume their normal seasonal growth curve when the holiday period is over and travelers are thinking about their late spring, summer, and fall vacations.
For what it's worth, I was in a U.S. international airport last Sunday, and the crowds were enormous. A newspaper article mentioned that airport parking garages often fill up during the spring school break, which often coincides with Easter week.
My sites vary a bit, a recreational equipment review site drops about 20% the week before Easter, then it seems to get a big jump the week after Easter. Forums seem to drop quite a bit for Easter weekend, and just about the only messages posted on Easter Sunday are "Is anybody here?"
On the other hand, I've been posting recipes on my personal website lately and they have gotten a huge boost in traffic in the last few days. None of them are traditional Easter recipes either, I think people are just cooking more with family coming over.
My adsense income is down today by 40% is this due to easter everyone off for a long weekend break?
Well, ask me again when it's Easter;-)
But for real... In my country, about a million folks go on a short holiday trip and they all leave the day before (today) or even 2 days before Easter. My stats are as low as always;-( but I suspect it will be even worse on sunday and monday...
Germany and Switzerland are very low, too.
If I've got my holidays correct, Good Friday was a holiday in countries such as the UK and Canada but not in the US. Friday stats will therefore be down if you rely on business traffic from the former countries.
The BBC news reported yesterday that more than 2.5 million people would be flying out of UK airports this weekend...plus ferries, plus those on UK short breaks, plus those visiting families.
Yep, UK traffic was definitely down on Friday, less than a Saturday or Sunday, which was a bit annoying since the EPC was fantastic.
My Adsense statistics for the past couple of years show a similar trend with it continuing for four whole days, now there's a surprise:-)
Therefore if history repeats itself Tuesday 18th will see a 25%+ bounce back.
In Austria, Germany and Switzerland people all leave their computers and travel around for 2 or three days. Earnings will be very low I'm sure.
Our (UK only) traffic was up on Tuesday(+24%) & Wednesday(+13%) but down on Thursday(-28%) & Friday(-46%).
School holidays and public holidays reduce the amount of people in offices, hence less active internet users for those days (huge numbers of people use employers' time to sort their personal life rather than 'wasting' their free time).
UK traffic is hit at Easter as it's a big holiday in England, not so much in Scotland (where New Year is the bigger of the two). I don't know about Wales & NI.
Thanks guys ; )
So far today on Saturday, it has been very slow. Good Friday was average, but I expect Easter Sunday to be slower than the average Sunday.
Thurday and Friday tanked. Today is looking respectable.
I cant wait until tomorrow..holidays are record breakers for me!
Down by 35% here!
Friday was good, but today (Saturday) really, really stinks! Traffic is very low, epc is about 40% of average - not worth getting out of bed for!
Not worried, as public holidays are always poor. I expect next week will make up for it. These blips always even out.
For reasons that I do not pretend to understand, my traffic is rising to Christmas-ish levels and so is EPC and total revenue, about double what it has been in (say) mid-March.
And yesterday and today have not been bad even though a lot (~45% maybe) of my traffic normally comes from UK/EU in office hours... I may even have had a couple of record days in the middle of the week, though spread out between the different ad networks and at the cost of some random advertising ideas I had...
PS. I have spent a *little* time blocking the blunderbus advertisers and shysters in my AS filters, but that does not explain the traffic increase element I don't think, for other reasons.
In the US taxes are also due on Monday and there are many procastinators. I think it is very rare for Easter to fall one day before taxes are due which could be having a larger impact.
|I think it is very rare for Easter to fall one day before taxes are due which could be having a larger impact. |
Maybe this is an appropriate time to warn against keeping all of one's eggs in one basket. :-)
I am having my best day ever! I am at $9.85, would love to make it to $10.00 today.
Mine's down about 80% - but I know it's because of the nature of my site and products - families are out together and winding up spring break and participating in Easter activity.
Too, in our state - it is GORGEOUS outside. Not really a time to be indoors hanging on the computer.
My excuse is that I'm a nerd.
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