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Tips for getting more relevant ads
londrum




msg:1321988
 7:36 pm on Mar 31, 2006 (gmt 0)

it's quite tough to get relevant ads sometimes. but here are all the things that have worked for me so far...

1 -- Don't overlook the obvious

  • Make sure your <title> tag contains your keyword, preferably at the start of the sentence
  • Make sure your meta keyword and description tags are properly filled out
  • Make sure your <h1> tag contains your keyword
  • Put your keyword at the start of the first paragraph, and sprinkle it throughout the rest of the body
  • Use a few <h2> and <h3> tags with variations on your keywords - but don't overdo it
  • Use <strong> <em> <b> and <i> tags to give weight to your keywords - but don't overdo it

2 -- Include keywords in the link text

  • Split your essays up into several pages, and then link to them using your keyword. eg: if you have a page about Man chester Utd (boo!) then link to a page of stats using 'manchester united stats'. Include 'manchester_united' in the filename as well
  • Use the title="" attribute within the links. eg: <a href="manchester_united_stats.html" title="Manchester United stats">Manchester United stats</a>
  • Make sure that you link to one or two pages on the web that describe exactly the same subject - from the same page. Make sure they all have a high google pagerank. Remember to use your keyword in the link text as well

3 -- Include some images

  • Include one or two images about your keyword. Make sure their filenames include your keyword
  • Remember to use the alt="" and title="" attributes on every image - including your keyword, of course!

4 -- Use Google's special tags

  • Help Google by using their special page tags. Include <!-- google_ad_section_start --> and <!-- google_ad_section_end --> around your content
  • Tell Google what to ignore by using <!-- google_ad_section_start(weight=ignore) --> and <!-- google_ad_section_end(weight=ignore) -->

 

londrum




msg:1321989
 9:11 pm on Mar 31, 2006 (gmt 0)

one more good tip...
if you're trying to get ads for a specific place, then include it's name and address on your page within the <address> tag. hardly anyone bothers to use that anymore, but it's still valid.

BillDex




msg:1321990
 9:25 pm on Mar 31, 2006 (gmt 0)

Great tip! Way to go!

JerryOdom




msg:1321991
 9:50 pm on Mar 31, 2006 (gmt 0)

Nice post.

ve3cnu




msg:1321992
 12:53 am on Apr 1, 2006 (gmt 0)

Some of this stuff in the OP's post is old school SEO and is of questionable value.

BillDex




msg:1321993
 5:15 am on Apr 1, 2006 (gmt 0)

Oh, man...couldn't you just give the guy a credit for the hard work?!

ronburk




msg:1321994
 6:30 am on Apr 1, 2006 (gmt 0)

Some of this stuff in the OP's post is old school SEO and is of questionable value.

OK, but did you read (and understand) the post? He's talking about influencing Mediabot, not the SERPs. I know of no inherent reason to believe that something that's old school SEO and of questionable value for influencing SERPs might not currently have an effect on the ad-serving engine.

humblebeginnings




msg:1321995
 9:31 am on Apr 1, 2006 (gmt 0)

I think most of it is still valid, but mainly for hand-made HTML sites. It doesn't work to well with for example Blogger blogs.
(No matter what I do, my Blogger blog keeps displaying ads for "free blogs")

madmatt69




msg:1321996
 10:04 am on Apr 1, 2006 (gmt 0)

I'll have to try some of these tips. Yesterday CTR tanked, yet again, because of highly irrelevant ads. It's been pretty shoddy targeting ever since they allowed advertisers to pick and choose websites to advertise on for CPM campaigns. At least, that's been the case on my sites.

londrum




msg:1321997
 10:17 am on Apr 1, 2006 (gmt 0)

Some of this stuff in the OP's post is old school SEO and is of questionable value.

the adsense bot doesn't go by the same rules as googlebot, though, does it.
google's main spider has to rank your pages according to how good they are compared to other pages. the adsense bot simply has to fathom out the subject - and you should give it all the help you can.
because it won't help much in your search rankings is exactly the reason why most people overlook it when it comes to influencing their ads.

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