That is a great tip! Actually, most of my pages are already setup like that.
That has prompted me to make a change :)
i've been working on this too for some time now... just too many page to convert at once.
Yes, a very good idea.
Personally, when I'm browsing someone else's site, I much prefer a two or three page article with one Adsense block on each page to scrolling down, down, down and seeing three Adsense blocks one under the other.
On the other hand, if you only have one Adsense block per page anyway, then a multi-page article creates the opportunity for a bigger range of ads to be displayed ;)
Good observation. I have many pages set up that way and come to think about it they are my higher earning pages. I have always realized that this might benefit my earnings; however I didn't know to what extent. By you putting $ numbers to it, I might just have to make some major site changes.
Thanks for the info.
This is also on my list of things to do. I'm worried about how my CMS will handle this, or I would have made the change already. Some of my articles are near 2,000 words long. They are "very" far past my Adsense. Thanks for the tip.
But most of my pages are about 6 foot long and full of information. My pages earn well already with about 13 percent clickthrough. Doing it your way would turn my 20 page site into 200 pages at least. But look more spammy?
|I'm worried about how my CMS will handle this, or I would have made the change already. |
Might depend which one you use, BillyS, but my sites are CMS and I have no probs with running articles over multiple pages. It automatically adds "next" etc to the browser view just by putting in the pagebreak in the back-end.
Nice tip. Our highest traffic pages are probably a few feet long, with Google ads embedded in the content, about half way down. Might look at splitting them up a bit!
I swear, good, consise ideas like this are why I read up on this forum at least twice-a-day! Thank you for this great suggestion.
This technique has been used for a long time nearly by all online newspaper sites and online magazines. If you have slow loading pages (slow/throttled server connection, flash ads, large images or lots of images, etc.) you should be careful with it though. You could easily annoy your visitors who would hate to click the "Next" link every 15 seconds and then wait 10 seconds for the next page to load to read the whole article.
A good webmaster should always try to empathize with her visitors.
Nitrous has a good point.
But I wonder, what if you have a vistor that is the type who would never click on any ads, anyhow? Instead of them looking at three pages (as average), now they are looking at 15 pages (as each page has less content).
If that is the case, I can see it negatively affecting CTR, since you are generating more page views to ad-blind visitors.
Until you try it you will never know. I would think that an extra $300.00 a day (more than most make in a month) would be worth experimenting.
Please please please don't break up the pages too small. I've been to sites that break up each page so small that there is practically no scrolling at all, and you have to click to the next page after just a few paragraphs. That is Annoying with a capital A! No one should have to click through ten pages to read something. I personally prefer everything on one long, scrolling page. If I see "Page 1 of 8" on your article, I'm reaching for my back button.
heres another one.
My widget site offering widgets, when adding a new widget a page for it gets created and the new widget also gets added to a ALL widgets page, so that page gets very long, I have the large rectangle above the fold and all widgets are nicely listed below with a short description and a thumbnail, image and widget name link to the widgets unique page.
The all widgets page gets mega views and very low AdSense CTR, so, I removed the thumbnails and guess what, CTR went up from 1.something to 15.something I really am tempted to leave the images OFF, as images distract customers away from the ads.
Good advice wheelie34 & Chris999!
I would also add a caution against deepening each topic too much, that will lower the PR of the new deeper pages, and lower your SE traffic, but if done with moderation you can get away with it.
What I would do is instead of splitting a 3 page article into 6 or 9, I would split the article into 2 or 3 more specialized articles, and link well between them.
Can someone give an example of how the navigation should look for this multi page articles?
"Next 1 2 3" below or above the article? Or both at the same time?
it should be easy enough to calculate average screen res and building the page height so that you can place ads on the screen that never scroll away.
same ad could then, in essence, appear above and below the fold.
I've got a fairly powerful homebrew cms and although I don't do articles I did build support for automated pagination once upon a time, so I thought I'd throw this out for you folks in case it helps.
The inconvenience I encountered with paginating articles by hand was that it was just a big bother to create four to six pages by hand. So I devised a hack whereby adding a fake html tag ( format <page title="Page Title Here"> ) whereever I wanted a page break would - in cooperation with some PHP code - paginate the article for me. The code is actually pretty simple and the pagination navigation format I used was something like:
<< Previous Page
Next Page >>
Table of Contents
1 - Introduction
2 - Why PHP is da bomb
3 - Why I'm such a smart guy
4 - Why I need ritalin
5 - Where did I leave my pants
Then to call up the specific page of the article you could utilize a simple querystring format:
Or if you were handy with your Apache rewrites you could rewrite the following address:
If anyone wants the code I can paste it here.
I don't split my articles anymore. When I used to do that google mistook the second one for duplicate content, because it already had the original article spidered.
Try to do a rewrite.
|But most of my pages are about 6 foot long and full of information. |
Yeah, I hear you. I think there are some kinds of information formats where splitting the content across several pages would work and other kinds of information formats where you'll just make it harder for the reader to locate the answers to their questions, frustrating them more and making it less likely that they'll a) come back or b) recommend the resource to others.
There are one or two sections on my site where I have the kind of narrative articles where I could try out this technique though.
Great Idea and something I have been putting off doing :(
Wouldn't this trigger the duplicate penalty? I mean, this is ok if you build your pages this way, but:
If you have page1.htm (and you decide to split it)
you end up with:
page1.htm and page2.htm
Now, page2.htm contains 2nd half of original page1.htm - which might trigger duplicate content. I'd be a bit carefull when doing this (or am I just beeing paranoid?)
I've decided to test this one out. Makes sense.
Although that good idea is SEO 101 :-) there is another reason to break them over pages.
Each page stands alone in google, so if you have 5 pages each broken down to 5 themes on one topics, you will have a far greater chance at ranking higher than just with one huge page.
The smaller pages can have better focused text with better keyword density than a huge pot pourie of topics on one page watering down the keyword density.
I have done this recently. I have started to put training manuals on my site, The temptation is to put them all on one page and people just click and download the one they wanted.
But by breaking them over multiple pages with keywords written for each page on the topic of the manual I then get 5 tightly focused topics with their own tightly focused google adverts (hopefully).
[edited by: netchicken1 at 4:24 am (utc) on Mar. 31, 2006]
|When I used to do that google mistook the second one for duplicate content... |
I'm curious how you know that - did someone from Google inform you?
By checking my logs. The serps were pulling up the same page even though I moved the content. Plus, the visitor wasn't finding what he was looking for when he came to the page.
It took a long time for these new pages to get spidered and rank. It was actually quite a mess, and I'll never do it again.
WOW! thank you Chris, this tip is just great.
on my forum I was showing always 10 postings/per page and changed it to 5 postings per page
--> ctr has almost *doubled*!
--> yesterday was my record day in earnings EVER (i started adsense three months ago)!
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