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Is more better?
Create many websites on same topic or concentrate on one?
ilPadrino




msg:1396356
 5:26 am on Mar 27, 2006 (gmt 0)

Using a random example, let's say a person is creating a website containing reviews for the best restaurants in each city in the United States. If a person is trying to maximize their AdSense revenue, would they be better served creating a separate website for each city (chicago-restaurant-reviews.com, seattle-restaurant-reviews.com. etc.), or would they be better off creating a single website (restaurant-reviews.com) and focusing all of their energy on that one website, creating separate pages for each city?

I can see potential upside and downside from each choice, but I would like to see what some of the people on here with AdSense experience think would be the best way to go, all things considered.

 

leadegroot




msg:1396357
 5:54 am on Mar 27, 2006 (gmt 0)

I would go for one website, with structure restaurant-reviews.tld/city/restaurant
There is less SEO work with a single site, IMHO and you'll be tempted to cross-link multiple sites, which isn't really a good technique.

jomaxx




msg:1396358
 6:18 am on Mar 27, 2006 (gmt 0)

It's irrelevant with respect to AdSense in particular. Overall I would definitely stick with a single, memorable, brandable website name. Sooner or later you're going to regret giving your site a generic name such as (in your made-up example) chicago-restaurant-reviews.com.

gendude




msg:1396359
 6:28 am on Mar 27, 2006 (gmt 0)

Overall I would definitely stick with a single, memorable, brandable website name. Sooner or later you're going to regret giving your site a generic name such as (in your made-up example) chicago-restaurant-reviews.com.

Like the others, I would say stick with one, with www.restaraunt-whatever-reviews.com/chicago
www.restaraunt-whatever-reviews.com/houston
www.restaraunt-whatever-reviews.com/miami

etc.

like jomaxx said above, go for branding. It would be hard to maintain a plethora of sites (one for each city) and it would be far cheaper (time and money wise) for you to maintain one central site, since you can focus your energies on getting that one site well-known, rather than having to worry about how 15 different sites are doing.

That's not to say that you can't do multiple sites (there are plenty of web networks that have the same type of site for each city), but if you are flying solo, you are better off working on one main site.

OptiRex




msg:1396360
 12:32 pm on Mar 27, 2006 (gmt 0)

Welcome to WebmasterWorld ilPadrino

I deliberately took the multiple web site (100+) route many years ago so that each site would stand on its own merit and, at that time, was taking the scatter gun approach since the search engines were so slow in updating and then missed half the sites out.

Crosslinking should not be an issue because you should be having specific and different information on each site.

It was not until Google arrived did we start to get reasonably quick spidering etc. and updating of search engine information.

What may be more of a deciding factor is that some search engines, specifically Yahoo!, still seem to be reluctant to still spider well-established and relevant sites. I have created some sites recently which have shot to the top in the Yahoo! SERPs ahead of 10+ year old sites!

MSN used to have a similar problem however their new algos seem to have resolved this.

So, what would I do now with the benefit of hindsight, experience and current spidering technology?

What will be important for your insofar as Google is concerned is to make sure that you get some good backlinks from well-established authority sites since this would keep any new site out of the "sandbox" and give it more of an impetus up the rankings.

If you can manage this then go for the one big core site since, if you construct it correctly ensuring you have a consistent file and naming structure, if you want to split it down into satellite sites later on then it would be very easy to achieve.

I hope that helps?

G_Smitty




msg:1396361
 12:53 pm on Mar 27, 2006 (gmt 0)

I would go with one site for the same reasons above. Don't forget about the cost associated with many domain names especially if you are having them hosted.

Hobbs




msg:1396362
 1:18 pm on Mar 27, 2006 (gmt 0)

I second or third what was said above about one site, but strongly recommend a second and a third site on different topics as insurance, that is if you can do it.

birdstuff




msg:1396363
 1:24 pm on Mar 27, 2006 (gmt 0)

One topic - one site. But if you cover more than one topic you can diversify and spread the risk of algo changes over several sites.

ilPadrino




msg:1396364
 10:53 pm on Mar 27, 2006 (gmt 0)

Thanks for the input everyone. You folks are a big help. :-)

LifeinAsia




msg:1396365
 10:58 pm on Mar 27, 2006 (gmt 0)

Definitely go with one site. What if you go with the multiple sites and later decide to add a new city, say podunk-restaurant-reviews.com. Well, you'll probably be a victim of your own success as chances are some cybersquater beat you to it and already registered that domain.

Webwork




msg:1396366
 10:59 pm on Mar 27, 2006 (gmt 0)

The answer might depend on where you intend your future traffic stream to originate from.

If you want to build a stream of non-search engine referrals, and take whatever you get from SEs "as a gift" (not essential to your success, but nice) then you might do better to put all your effort into 1 website.

norwegianguy




msg:1396367
 1:17 am on Mar 28, 2006 (gmt 0)

I recently had to make similar, but not identical decision when initializing a city travel guide. My choice was between subdomains and subdirectories. Should I choose town.mybrand.com or www.mybrand.com/town? Using subdomains has some advantages: Presenting content pages higher in the directory structure (town.mybrand.com/restaurants rather than www.mybrand.com/town/restaurants) is good for indexing. Also, several subdomains equals several sites, thus opening the possibility of having multiple pages in the same SERP. Taking this into consideration, and not having time to do a lot of research on the topic, I went for the subdomain option, town.mybrand.com. One town is ready, and after only 2 weeks live the on-topic Adsense ads (hotels in town) pay more than any of my 5+ other sites.

The many-websites approach relies heavily on how many main sections you have, and how much content each section will contain. My city guide has about 50 content pages per city, and will cover about 5-10 cities. If I had 50 cities and 1 page per city, I would definitely use the subdirectory approach, not the many-websites approach.

bhopkins




msg:1396368
 1:37 am on Mar 28, 2006 (gmt 0)

One thing on the multiple domain names and the cost. There are a lot of CMS systems out there that allow you to point multiple domain names at one installation and have different content based on the domain name that is passed in. Then there are a lot of web hosting compnaies which allow you to point multiple names at the root without additional fees, so the cost factor of this can be gotten arround

v1nce




msg:1396369
 1:43 am on Mar 28, 2006 (gmt 0)


One thing on the multiple domain names and the cost. There are a lot of CMS systems out there that allow you to point multiple domain names at one installation and have different content based on the domain name that is passed in. Then there are a lot of web hosting compnaies which allow you to point multiple names at the root without additional fees, so the cost factor of this can be gotten arround

you would also need to be careful to keep these on seperate ip's which is fairly simple with Apache and virtual hosting.

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