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Strange - more traffic from Google - higher CPM!

 6:58 pm on Mar 26, 2006 (gmt 0)

I have a website that always had a $8-9 CPM on AdSense. Almost all traffic was from MSN (mostly US traffic).

Few weeks ago Google picked up my website and i started getting a lot of their SE traffic. And i noticed something strange - CPM went up 50-100%!

I don't know how its possible... clicks from Google users are worth much more than these from MSN? It's ridiculous. Maybe its something about Smart Pricing - more clicks - better ads - better CPM? Really strange...



 7:04 pm on Mar 26, 2006 (gmt 0)

Which went up--your EPC or your CTR? Or both?

Volume isn't the only thing that could have changed! The nature of the traffic could be different. The Google referrals could be better targeted to the content of the ads than the MSN referrals were....


 8:02 pm on Mar 26, 2006 (gmt 0)

eCPM probably went up because of the google traffic, google possible feels its traffic is more targeted.

A newish site of mine was in the kittylitter most of last year but seems to be getting most of its traffic from G lately, when it was only getting MSN traffic and a tiny trickle from Y, the ecpm was lower than another site on the same theme, different category.

eCPM is now 20% higher overall as G makes up 70% of the traffic.


 8:26 pm on Mar 26, 2006 (gmt 0)

it's not that, you are most likely all wrong.

I don't get much traffic from any search engines, but I still got a huge boost in CPM and CTR beginning 3 days ago.

My earnings are not up around 150%


 8:26 pm on Mar 26, 2006 (gmt 0)

CORRECTION: "My earnings are NOW up around 150%


 8:51 pm on Mar 26, 2006 (gmt 0)

toldan, how can you be certain that YOUR increase is due to the same cause as zaglebie's?

He said he'd seen an increase in Google traffic, which at least suggests a possible connection.

If you didn't see an increase in Google traffic, then why do you think the cause of your increase and his increase is the same?


 9:09 pm on Mar 26, 2006 (gmt 0)

The targeting of traffic sounds a reasonable possibility to me. Another might be brand recognition/loyalty: the psychological impact of the ads being supported by one's chosen search engine. (I can't test the latter until MSN/Yahoo ads become available to UK publishers).


 9:29 pm on Mar 26, 2006 (gmt 0)

PS: I think Toldan's point is that the increase may be a coincidence, unrelated to the Google Serps, which is also a possibility (but we can't be certain about any of the possibilities).


 9:40 pm on Mar 26, 2006 (gmt 0)

What is MSN & Yahoo, are those search engines too?

My experience (thanks to BigDady) is to the contrary, when my Google traffic (50% of my visitors) vanished for 2 weeks, my eCPM went up, Yahoo only brings me 1/10th the Google traffic, and MSN gets me 1/10th of Yahoo (1/100th the Google traffic) I think that's why there is a "!" after Yahoo, and MSN should add a "?" after their name too.


 10:10 pm on Mar 26, 2006 (gmt 0)

What is MSN & Yahoo, are those search engines too?

Ho ho!

I meant MSN & Yahoo's equivalent system to Adsense - Adcenter & YPN - which are options for US publishers irrespective of the negligible amount of traffic the SEs send you.


 10:10 pm on Mar 26, 2006 (gmt 0)

I have over 30,000 page views daily and lately have been seeing variations of 25% in the eCPM. I can easily see fewer daily page views effecting the eCPM at higher percentages. I think the large variations in the eCPM is just the nature of Adsense.

If you look at past threads for the past few years you will find many claiming such increase for no reason.

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