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Indented Ad Links: a sign of poor targeting?
Has anybody else seen these?
ProTalker




msg:1350384
 11:21 am on Mar 24, 2006 (gmt 0)

An interesting "feature" has appeared on my Ad Links lately, which possibly only applies to vertical Ad Links formats. In the past, Ad Links tended to be either well-targeted, or, if the page hadn't been crawled, a "search box" would show. With increasing frequency, however, partially-targeted Ad Links have been showing: ones which are not targeted to the page but seem to have picked up on an overall, general "theme" of the site. They're not very good, to be honest. Now I've noticed these are being crudely "indented", in that the first character is a space. Often only links 2, 3 and 4 exhibit this tendency, resulting in an Ad Links panel something like this:

First Link [foo]
_Second Link [foo]
_Third Link [foo]
_Fourth Link [foo]

It's certainly a quick and easy way of identifying poorly-targeted Ad Links from the good ones, which don't start with the space. Has anybody else seen these, or have thoughts on what it's all about?

 

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