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This 43 message thread spans 2 pages: 43 ( [1] 2 > >     
What if IE7 has an Adsense Blocker?
It has a popup blocker -- why not?
drshields




msg:1328223
 12:39 am on Mar 23, 2006 (gmt 0)

I was just posting a message complaining of spammy .info sites on another section in this forum, and I had a wild idea: What if Microsoft decided to put a Google AdSense blocker in Internet Explorer. I'm sure a lawsuit would ensue, but what's to stop them? All modern browers already have 'popup' blockers... What if this is next? What are the implications for google if all browsers in the near future automatically blocked contextual ads?

 

vanillaice




msg:1328224
 12:52 am on Mar 23, 2006 (gmt 0)

IMO, *IF* that ever happened, short term we'd see a massive advertising campaign pretty much funded by google to promote their own browser, or a browser like firefox.

They'd probably also ramp up development of their own OS and work on securing deals with the Dell , Compaq type of companies to include GoogleOS opposed to Win XP/Vista to secure the long term control over the Internet.

Chico_Loco




msg:1328225
 1:11 am on Mar 23, 2006 (gmt 0)

Then Google would most likely sue Microsoft!

guru5571




msg:1328226
 1:32 am on Mar 23, 2006 (gmt 0)

Seems like MSFT would do this if they were interested in pushing IE penetration to zero. They'd have every webmaster on the planet promoting alternative browsers. MSFT losing grip of the browser market is key to loosening their grip of other markets. I think it would be very short sighted.

FourDegreez




msg:1328227
 1:47 am on Mar 23, 2006 (gmt 0)

Then you'd see thousands of site owners asking how to block the MSIE 7 user agent. ;)

"This web site does not support Internet Explorer 7"

jomaxx




msg:1328228
 1:54 am on Mar 23, 2006 (gmt 0)

Alternate phrasing: "This MFA site does not support Internet Explorer 7".

...Not exactly one of Brett's "101 Signals of Quality" to ban users if you're unable to show them AdSense ads.

lammert




msg:1328229
 1:58 am on Mar 23, 2006 (gmt 0)

I think I would add browser identification code to my .htaccess files which returns the HTTP status code 402 which was probably defined by W3C with this specific situation in mind :) For those who don't know this 402 status code, the definition is:

402 Payment Required

Paris




msg:1328230
 1:58 am on Mar 23, 2006 (gmt 0)

If Microsoft were to block AdSense ads and NOT its own MSN AdCenter ads, rest assured that Microsoft would not be able to bundle IE into its Windows Vista bundles on new PCs without paying dearly in more ways than the obvious.

Thez




msg:1328231
 10:04 am on Mar 23, 2006 (gmt 0)

All modern browers already have 'popup' blockers...

Pop-ups are global and used by majority of advertising agencies. Google AdSense is a single program owned by a single company.

IE blocking AS would be like Netscape saying "404 not found" on purpose when trying to reach microsoft.com

Please try to come up with sensible topics :)

mack




msg:1328232
 10:09 am on Mar 23, 2006 (gmt 0)

Well currently IE7 doesn't block ads, but it wouldn't surprise me if the final version had an option.

What if you where going through the install process and it asked you "Would you like your browser to prevent the display of adverts?"

In my opinion this clears MS of any wrong doing, they have asked the user if they want to use a feature, not forced it on them. The user always has the right to use a feature if it is available.

To an extent this would be turning the tables on Google. Remember when they introduced the toolbar, how may sites went under because they relied on pop-ups? Same principle, just a different method of ad serving.

Mack.

joftech




msg:1328233
 11:48 am on Mar 23, 2006 (gmt 0)

I doubt if this will ever be possible for M$ to accomplish.

Google contextual ads are nothing but javascript codes, for M$ to block this will means they will have to remove javascript functionality from IE7. Will that be possible?

inerte




msg:1328234
 12:22 pm on Mar 23, 2006 (gmt 0)

joftech:

Google contextual ads are nothing but javascript codes, for M$ to block this will means they will have to remove javascript functionality from IE7. Will that be possible?

Not quite. There are several layers of work on a browser, web serving and page construction (on the client side). MS can just block the AdSense url that serves the ads. Or a remote .js with the words "ads by goooooogle". It's possible, it's easy, and it doesn't prevent any other js functionality. "Adblock" does that.

mack:

What if you where going through the install process and it asked you "Would you like your browser to prevent the display of adverts?"

Let's not forget that MS itself has a web ad program. If they decide to block everyone else except theirs, they would be sued instantenously and lose the case.

There's webmaster support, like guru5571 mentioned.

But IF... IF that happened, IE7 blocking ads, we would see a massive change to affiliate links and subscription models. And the rise of micropayments.

SpanishWeb




msg:1328235
 12:49 pm on Mar 23, 2006 (gmt 0)


I could add a javascript to not allow to IE7 users to see content for free (without adsense).

Sorry, you are using IE7 .. bla bla bla

mack




msg:1328236
 1:03 pm on Mar 23, 2006 (gmt 0)

I'm not saying simply block Adsense ads. What about blocking all ads if the uses chooses to do so. It's not something complicated, and I know people who do this. It's just their choice, they don't want to see ads so they don't :)

As for MS loosing money, I think they can afford to loose, as long as their competition is loosing at a higher rate. Google has ONE major source of income, that's Adwords. If MS reduces Adsense exposure on the web, then they are positioning them selves better.

I'm not saying it will happen and I'm not saying I hope it happens, it's just something that "could" happen.

Mack.

FourDegreez




msg:1328237
 1:39 pm on Mar 23, 2006 (gmt 0)

Not exactly one of Brett's "101 Signals of Quality" to ban users if you're unable to show them AdSense ads.

Um, that holds true when the ad-blockers are in the < 10% range. When suddenly it's 60 - 70 percent or more, publishers are going to revolt against that. Believe me it's not just going to be MFAs who be upset. It's a little insulting to imply that if you have concern at all for your site's revenue, you're an MFA operator.

Crickey




msg:1328238
 1:59 pm on Mar 23, 2006 (gmt 0)

Well - I don't think it will ever happen though.
They surely won't just block adsense ads.
And if they block all ads they also block their own so it's their loss too.

And if it wasn't for those flashy banners and annoying pop-ups, -unders and whatnot, people wouldn't make such a big deal out of text-ads.

joftech




msg:1328239
 2:07 pm on Mar 23, 2006 (gmt 0)

In the network am managing ads from casale, and other sites are blocked out.

I simply configure that on my squid cache using url_regex and everything works.

But will M$ be able to do this on a browser lever without raising an eyebrows.

If M$ try that route, it may signal the end of Google's biz model. But i trust Google, that will simply starts the Googlarization of the whole computing universe.

ember




msg:1328240
 3:48 pm on Mar 23, 2006 (gmt 0)

I am sure MS could do it, but they'd face a massive boycott from web publishers. Why couldn't publishers just directly contact those AdW advertisers who currently run ads on their sites and arrange private advertising deals? The advertisers will still need to advertise; we still provide the venue. It would be a lot more effort but workable. We did that in the early days, before AdS made it all much easier.

europeforvisitors




msg:1328241
 4:03 pm on Mar 23, 2006 (gmt 0)

Why should IE 7.0 merely block AdSense ads, or ads in general? Why not block google.com and yahoo.com, too? Or any page that contains the name "linux" or "apple" or the words "open source"? Or any page that has "bill gates" and "sucks" in the same paragraph?

To echo what Thez said: "Please try to come up with sensible topics. :-)"

jomaxx




msg:1328242
 4:13 pm on Mar 23, 2006 (gmt 0)

Thez, EFV: "Please try to be less patronizing."

I don't personally believe it will happen, but browsers do come with popup blockers, banner blocker and ad blocker add-ons are common, and given that it's Microsoft it's an imaginable scenario.

europeforvisitors




msg:1328243
 4:58 pm on Mar 23, 2006 (gmt 0)

given that it's Microsoft it's an imaginable scenario.

Only for people with overactive imaginations. As others have pointed out, there's a big difference between blocking popups and blocking AdSense ads, and Microsoft (which owns MSN) would be cutting its own throat if its browser had a built-in ad blocker.

Still, if people want to engage in "what if" questions, let's try these on for size:

- What if Roadrunner or one of the other big broadband networks develops a way to block AdSense and other PPC ads at the network level?

- What if the U.S. Department of Homeland Security outlaws AdSense payments to countries where the earnings could be used by Al Quaeda? (That would pretty much eliminate all countries, including the United States.)

Those are just two "what if" scenarios. I'm sure the rest of you can come up with others. :-)

mack




msg:1328244
 5:02 pm on Mar 23, 2006 (gmt 0)

there's a big difference between blocking popups and blocking AdSense ads

True!... But it's still cutting the cash supply to who ever happened to be serving them.

Mack.

sahil123




msg:1328245
 5:04 pm on Mar 23, 2006 (gmt 0)

I think if that ever happens Google will find another way, they are very smart.

celgins




msg:1328246
 5:18 pm on Mar 23, 2006 (gmt 0)

I don't think Microsoft would have ever jumped into the online ad-serving market if they planned on blocking Google ads.

Certainly someone within their legal team would have recognized the ramifications of this.

Sure, the option to block ads would mean that G, YPN, and AdCenter ads can't be shown, but I don't think Microsoft is currently generating millions a month on ad campaigns.

So they really wouldn't have anything to lose if they allowed users to block ads.

bakedjake




msg:1328247
 5:37 pm on Mar 23, 2006 (gmt 0)

You guys are missing one fundamental issue - Microsoft's core business model is not advertising.

Microsoft could scrap plans tomorrow for advertising on its sites, and implement an adblocker. They would still be a profitable company.

Of course, because it's Microsoft, everyone would cry foul (totally ignoring the fact that Firefox has a popular ad blocker).

G/Y could sue, sure. That would take years to go through the courts, and there would be a messy injunction phase, yadda yadda yadda. But of all of the technology companies out there, Microsoft has the most experience in the courts. And, an ad blocker is a very relevant and useful techology for a user. There's a huge pro-consumer argument that could be made here.

If I were Microsoft, I'd have to admit that I would have put some thought into this. There's a reason they're not doing it, and I don't think it's for incremental advertising revenue or legal reasons....

europeforvisitors




msg:1328248
 7:51 pm on Mar 23, 2006 (gmt 0)

You guys are missing one fundamental issue - Microsoft's core business model is not advertising.

Microsoft could scrap plans tomorrow for advertising on its sites, and implement an adblocker. They would still be a profitable company.

I spent 4-1/2 years on MSN's payroll, and I never got the impression that Microsoft was in the online business as a hobby.

bakedjake




msg:1328249
 7:57 pm on Mar 23, 2006 (gmt 0)

I know that EFV, just pointing out that MSFT primary source of income isn't ad revenue.

SpanishWeb




msg:1328250
 8:43 pm on Mar 23, 2006 (gmt 0)

I can block IE7 users to view/read my content for free.

nguyencs




msg:1328251
 9:53 pm on Mar 23, 2006 (gmt 0)

i don't know if this is already mention the thread, but firefox has an extension called AdBlock that blocks various types of ads including AdSense ads. You'll need a list of sites to add to the block list but there's plenty of them on the net.

mack




msg:1328252
 10:04 pm on Mar 23, 2006 (gmt 0)

I can block IE7 users to view/read my content for free.

So when Vista comes out and IE7 is default, what will we do for users.

I believe this entire conversation is academic, but you never know.

Mack.

This 43 message thread spans 2 pages: 43 ( [1] 2 > >
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