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Reasonable AdSense Goal - $6000/month
as seen on TV

 8:18 am on Mar 18, 2006 (gmt 0)

Forget the other threads, pull your heads out of the clouds, put the rope away and climb off the stool, Uncle Bill's going to show you how simple it is just to hit $200/day.

Here's the math of how this is done:

$8.34/hour for 24 hours
42 clicks averaging $0.20 ea. per hour.

Thats right, no high paying keywords even, just averaging out to $.20 each.

How many page impressions does it take Uncle Bill?

Well, if you have 15,000 page impressions (not ad impressions) getting about 8% CTR that's roughly 1,200 clicks a day which @ $0.20/click comes to $240 a day.

That's right, ONLY 15,000 pages impressions.

So many visitors does that take Uncle Bill?

Well, if each visitor only views an average of 3 pages then 5,000 visitors a day could do the trick.



The trick is to pick a topic where people are actively looking for things and the ads become just as important as your content, so they're clicking here and there all over the place to find what they're looking for.

Now go work on your traffic, then get to bed, it's late, sheesh.



 8:40 am on Mar 18, 2006 (gmt 0)

The trick is to pick a topic where people are actively looking for things and the ads become just as important as your content, so they're clicking here and there all over the place to find what they're looking for.

I agree with that.

You're right! It's late.! Sometimes I don't feel time pass by. I should better go to bed now, enough work for today.


 8:41 am on Mar 18, 2006 (gmt 0)

Nice one Uncle Bill.

I've found one of the keys to be finding a niche in both in terms of topic and advertisers. That is a topic where you can reasonably get to the top of the SE and yet still have the right advertisers to monetize the site.


 8:49 am on Mar 18, 2006 (gmt 0)

Who has allowed You to publish my calculations with the targets for 2006?


 8:59 am on Mar 18, 2006 (gmt 0)


I sense some sarcasm here?

The bottom line is $6000/month is very, very easy to achieve in a selective number of markets.

If you fly high in those markets it would be somewhere closer to $100K to $500K per month, if you fly a tad lower then making $6K/month from AdSense is very easy.

The high flyers don't use AdSense as their primary bait, AdSense is a filler for those you miss on the first hit.

There are five industries that come to mind that can achieve $200K+ profit per month with no effort, other than ranking at the top of free Serps for their common terms.

Rank #6,#7,#8 or #9 for those terms and AdSense kicks in. You tried to sell them 5 times already......after that, let Adsense take over and get paid for the clicks instead of the sales.

If anyone here thinks $6K per month is unachievable you need to sit back, relax and think for several hours. Do nothing but think ;)


 9:04 am on Mar 18, 2006 (gmt 0)

Hey, I'm trying to give the $3/day guys a reason to live.

You're trying to tell them they'll be eating caviar and drinking Crystal, and I'm saying "YES! YOU CAN REPLACE YOUR DAY JOB!"

Once you get to $200/day, then $300, etc.

It's just a mental stepping stone, nothing more, nothing less.

Heck, I remember before I figured out optimization for my site I thought $100/day was as high as it went, I can still remember when I thought 500K visitors a month was never possible.

Just trying to help them set that first goal is all ;)


 10:00 am on Mar 18, 2006 (gmt 0)

hm CTR 8% seems to be kinda impossible to achieve...


 10:11 am on Mar 18, 2006 (gmt 0)

Uncle Bill, I read your blog regularly and was very much impressed with your knowledge. I suppose you are mantaining some websites which are in Alexa Top 50 Rankings.

If Uncle Bill says....just follow it.


 10:16 am on Mar 18, 2006 (gmt 0)

hm CTR 8% seems to be kinda impossible to achieve...

I'd personally disagree with this statement. I'd also disagree with those that claim that achieving an average epc of considerably greater than my age (in cents) month in and month out is an impossibilty.


 11:53 am on Mar 18, 2006 (gmt 0)

i can easily beat the 8% ctr, it's the 3 pages per vistor that i can't do

but then there are more ways than one to skin a cat


 12:05 pm on Mar 18, 2006 (gmt 0)

I do around 6% and hit 3 pages per visitor, this is an achieveable target.


 12:23 pm on Mar 18, 2006 (gmt 0)

who is this uncle bill and is he really making good.please give me good advice as to which topic should i make my website on.i m not understanding the niche only


 12:40 pm on Mar 18, 2006 (gmt 0)

Bill, you're right on as usual, but don't you ever feel like the first mistake most people make with adsense is actually spending time developing a site that is made to generate $6k a month in adsense revenue?


 12:54 pm on Mar 18, 2006 (gmt 0)

UncleBill is my favorite uncle on the Internet. :) [actually I don't know any other uncle's on the Internet]
I've climbed to a $80 average now UncleBill - after two months of hard work. I'm pushing for $200 now.


 1:35 pm on Mar 18, 2006 (gmt 0)

I would agree with you Uncle Bill except for "$200/day" part. With the same amount of visitors $600 dollar days are easily obtainable. Don't set your goals to low.


 1:40 pm on Mar 18, 2006 (gmt 0)

Uncle Bill, I would like to invite you over for dinner and a chat. (I make a mean chicken soup)... If you could covert my bottom line to something better than a mere 20 bucks a day!

Oh, I have 2 sites with well over 400 pages of hard/ involved content which is updated usually on a daily bases!

Oh, I have the visitors at the very least 20K per day that read up to 3 pages with an average visit of 15 minutes per site!

Oh, I have the clicks (3 digits daily) but alas, Elvis ads pay peanuts!

Can you offer any suggestions on how to covert peanuts into jam... thanks


 2:27 pm on Mar 18, 2006 (gmt 0)

I can completely believe that an 8% CTR is possible. Mine is about half that, but my site isn't for people looking for a product. If you've got a site providing information for people who are looking to buy something, they're much more likely to click your ads.


 2:38 pm on Mar 18, 2006 (gmt 0)

drinking Crystal

I'd imagine that attempting to drink crystal would leave one with chipped teeth and bloodied gums. No, I expect anyone smart enough to earn so much from adsense would prefer a glass of Cristal instead ... ;)


 2:42 pm on Mar 18, 2006 (gmt 0)


Patch up a photo of Elvis playing on an Xbox 360 or SPS 2.


 4:35 pm on Mar 18, 2006 (gmt 0)

hm CTR 8% seems to be kinda impossible to achieve...

I could do a lot better than that if I just dumped everything but my highest-earning pages. Of course, my total AdSense earnings would drop, and I'd be throwing other revenue opportunities down the toilet.

IMHO, the bottom line is the bottom line. :-)


 4:46 pm on Mar 18, 2006 (gmt 0)

The trick is to pick a topic where people are actively looking for things and the ads become just as important as your content, so they're clicking here and there all over the place to find what they're looking for.

I suppose I should give up my site because it involves a lot of work to compile accurate information and focus on bull$hit instead, because in this BS world, BS pays better.


 5:08 pm on Mar 18, 2006 (gmt 0)

Uncle Bill Says:
Now go work on your traffic....

But, really, that is the key to making money from anything on the web...TRAFFIC. Tell us how to get the traffic and keep it!


 5:14 pm on Mar 18, 2006 (gmt 0)

The tricky part of the math is that to achieve those results, 24% of your visitors have to leave your site through an AdSense ad (okay, in theory a bit less given those who back up and click on another ad).

That's more feasible in a low volume niche site than in high volume sites. Also, I wonder if we will have to adjust those benchmarks lower as ad blindness kicks in. This is still a phenomenon all of three years old at this point. There's too much at stake (for us, for Google) to let it disintegrate, but it's always in the back of my mind.

Still, I applaud Bill for presenting the mark as an attainable goal.


 6:01 pm on Mar 18, 2006 (gmt 0)

What Bill says is possible but it sounds a lot easier than it is.

Getting 15k visitors a day is hard. I gave my girlfriend a lot of good advice and an idea to start with and after about 8 months she still earns only $3 to $4 a day. Maybe she would do better if she did everything exactly like I said, like paying for a domain and real webhosting instead of a blogger account, but still I don't think she would be earning anything like $50 a day or more.

I started my website (I have more but I'm now talking about the one that earns me most) a long time ago as a hobby. I wasn't looking to make any money with it, and even started on a free hosting account. My only goal was to get a lot of visitors. I made a lot of mistakes, partly because I didn't know anything about SEO yet. I registered a domain, redirected it to my website, people were linking to both addresses and I was even as stupid to let the domain expire. I guess that domain still gets more than ten visitors a day..

Then Google launched AdSense and I signed up. It made me a couple of dollars a day and after a while I decided to get paid hosting. I paid 250EUR a year and I hoped AdSense would cover the hosting costs and maybe the costs of a couple of cool gimmicks a year.

That's how I got started. I build and worked every day and wasn't even thinking about profit in the beginning. I only focused on getting a couple of hundred visitors a day. The site achieved that, grew to thousands of visitors a day and I started to realize I could earn a lot more than only $10 a day.

There are always exceptions of course but earning a lot with AdSense will take time, lots of hard work and a bit of luck.


 6:06 pm on Mar 18, 2006 (gmt 0)

If you are just starting and dont own a high traffic website its easy to make 10k/month with affiliate programs than adsense...


 6:10 pm on Mar 18, 2006 (gmt 0)

Still, I applaud Bill for presenting the mark as an attainable goal.

Still, I am surprised, that he publishes exactly my targets for 2006.

15.000 page impressions by 5000 visitors a day and $6000 a month are exactly my targets until late 2006.


 6:24 pm on Mar 18, 2006 (gmt 0)

8% CTR is nothing on my site.. i have many pages that have a 20%-50% CTR! - overall, my whole site has about 10% CTR..
MY problem is TRAFFIC! If I had 15,000 uniques per day I could retire!

My site is only 2 months old - i add content every day, make improvements, etc.. But so far i'm only getting about 100 per day.. I'll keep working until i make it out of the sandbox (another 10-12 months?)

I guess i'll put the rope away and put the stool back in the closet.. for NOW..


 6:54 pm on Mar 18, 2006 (gmt 0)

The trick is to pick a topic where people are actively looking for things and the ads become just as important as your content, so they're clicking here and there all over the place to find what they're looking for.

For anyone that missed it. This is one of the most important keys to Bill's post.

If people are going to your site looking for things to buy, it will be much easier to convert the visitor into a paying customer (via Adsense, Affiliate links, Direct Sold Ads, etc).

You will also beat the pants off smartpricing, because those visitors will be buyers for the advertisers.

That is the answer to the "which topics do well with adsense".

If your site is content filled with interesting information, news, daily updates, but people aren't there to buy something, you can still make money with adsense, but it won't be at the same levels unless you have a LOT more traffic to balance out the low clicks.


 7:48 pm on Mar 18, 2006 (gmt 0)

Getting 15k visitors a day is hard

Not 15K visitors a day, I get something like that, I'm talking 15K page impressions from 5K visitors.

Besides, it's not as hard as you think.

Search engines are not the end-all-be-all of internet marketing and never have been IMO, they are just one component of an overall strategy.

You post here and there answering questions in forums and blogs and people look to your URL to see who you are. Next thing you know you get 100 visitors from one forum, 100 from a blog, 100 from another, and just by being helpful in your niche here and there you've added 1,0000 new visitors a day before you know it in covert viral marketing. You don't even have to go overboard as visitors trickle thru, just a post now and then to keep your name in play, maybe once a week is enough.

Don't be spammy and drop URLs either, I despise those signature lines people drop with every post, if someone really wants to see what you've got to say they'll look up your member record or click the link on your name in a blog.

If people think you're cool, helpful, funny or whatever then they know you and link to you and you get even more visitors from the links, and search engines like those links too.

However, a good real-time stats program helps here so you can post somewhere and then watch to see if you're getting results. Some categories of a forum don't work as well as others, it's all about being in a place where your post will be seen by many people.

It's all part of the plan, viral marketing, gotta love it.

hm CTR 8% seems to be kinda impossible to achieve...

For actual ad impression were only talking like 2.5% CTR

The trick here is multiple ads units, I use 3 ads unit offering a skyscraper, link units and a leaderboard, others do various combinations, it's whatever works for your site and fits your space. More units give lot's of ad content to look at and choose from, so a click from a skyscraper and a click from a leaderboard on the same page and you're off and running.

Some sites may get higher CTR, others may get lower, it's all a numbers game. A site with a higher CTR could hit good money on a lot less traffic and a site with lower CTR may need a lot more traffic. This also varies based on what your keywords pay, there is no hardened rule here, it's a combination of things, I only offered one example as a frame of reference.

Alexa Top 50 Rankings.

Let's debunk Alexa right now as apparently very few people that hit my main website use that Alexa toolbar but a bunch of people that read my blog appear to have it installed and Alexa claims it's in the top 80K websites which is silly, not possible. One of my wife's websites gets the same exact amount of traffic as the blog and Alexa says "NO DATA".

If I could just get more people to install Alexa I'm sure my primary site would be in the top 10K sites ;)

good advice as to which topic should i make my website

One you won't get bored with, one you can sit and crank out lot's of original content, or happily run a forum about, something you have a passion about. A topic where people are looking to buy goods or services works, they're in a buying mood already.

If you're not passionate about anything then start a site about people with no interests as lack of interest is a topic too :)

Then you could literally write about anything on a daily basis trying to interest people with no interests in something new, what a concept.

but don't you ever feel like the first mistake most people make with adsense is actually spending time developing a site that is made to generate $6k a month in adsense revenue?

Not sure it's a mistake to set a goal, but limiting yourself mentally for a dollar amount and becoming complacent when you hit that goal is a major mistake. Just remember, it's a milestone to reach and then you set another milestone and keep going.

If you hit $1K what will it take to hit $2K, $10K, $50k?

I hear a lot of people complaining that have tons of content already and people keep chanting "make more content, keep your head down and keep typing" which is OK advice, nothing wrong with it, but if you don't step back and look at your marketing efforts and adjust them along the way you could just be typing for a lot less money.

I work on my site for a while, then I look to see how other sites ranking above me for certain keywords are optimized and take a shot with that to move up, do a little viral marketing here and there, open up new keywords and anchor text links and so on and so forth as I go along.

Sometimes you stumble onto something so silly you've overlooked and the next thing you know you have 2x or 3x traffic more traffic in a month or two just by fine-tuning content you already had which is often a heck of a lot easier than cranking out more.

Never think of web pages as static content, your site as a whole is a dynamic beast that sometimes needs to be adjusted as a whole to move to the next level. Early planning via use of templates, SSI, CMS, etc. can help you make these global changes opposed to some poor guy sitting on 10K static pages to overhaul - what a daunting task, work smart, not hard, and keep it nimble.

Learn the phrase T.O.A.D. and live it, it means T.urn O.n. A. D.ime., be adaptable at the drop of a hat.

Don't set your goals to low.

Exactly, but at least SET a goal that's attainable from where you currently are and then set another and another. Also, don't take my numbers as the gospel, they're just examples of what works for me, your numbers may be totally different as it's a combination of CTR, eCPM and impressions as explained above. You just need to coordinate all your efforts into making a little progress on each front and the next thing you know you'll hit your goals.


 9:08 pm on Mar 18, 2006 (gmt 0)

I have had websites that get 0.2% CTR and I've had websites that get 10% CTR. Neither of those numbers got me angry or excited. When you're making a site you can usually get a rough estimate of what your CTR is going to be based off your first few thousand visitors.

Not suprisingly the sites that have a low CTR can also get a ton of a visitors, sometimes offsetting the difference in CTR.

When you're trying to make a living off of a website, calculating success is a bit more involved than just focusing on a couple metrics. You need to look at how fast the site can grow, how much time you have to put into it, what's the eCPM, what's the competition like and use those numbers and projections to see if the venture is worth your time.

Of course, doing something is always better than doing nothing.

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