|Sucking out Dynamic Data|
Sucking out Dynamic Data, MapQuest and Relevent Ads
Hi, I am somewhat new to AdSense and am having trouble getting relevent ads to display on my site. When I set it up I did not have any static text for Google to go by so I understand that needed to be rectified, which it was. When I contacted them regarding getting my site reindexed they said I could not signal them to do so, I would just have to wait the 4-6 weeks that it would take them to return.
That said, I noticed that MapQuest is now showing AdSense based on dynamic searches. If you are looking for an address in, say Long Beach, the ads will reflect this. I was told AdSense did not base its ads on dynamic data.
If any one of the Google guys out there (or anyone else) has any information that would be great.
MapQuest is a Premium Publisher which is different from the standard AdSense program. Switchboard.com also has relevant ads based on dynamic searches. I'm sure there are other premium publishers that do as well.
I run adsense on several pages that display dynamic data - forums - news page, searches, etc. It does just fine. In fact, I am entertained by how well and quickly it adapts itself to the page content.
I'm not a premium publisher either.
slade7, as to the ads you get on your forum pages, are you talking about new pages or pages where a new response is posted?
You may want to check the Program Policies about placing AdSense ads on search results pages because you may be in violation of the TOS.
Adsense runs across the board on my forums, and they display different ads according to what the topic of conversation is. For example, someone posted that they had a motorcycle for sale, which is a bit off topic for my site, but the adsense shows a motorcycle related ad when you are on that thread. The forums are php, and the adsense is in one of the templates. The same template is used no matter what state you are in... viewtopic, viewthread, viewforum, etc...
The search pages I have only search for data within my site - no web searches.
My point was that practically every page I have is dynamically generated to some extent, and the adsense works well. It also seems to adapt to the dynamic content well. I'll admit to having SOME static content on most pages, like a header and footer... but the adsense ads do change when the dynamic content changes.
I have seen a couple of instances where on my news page (the articles are pulled from a db) no matter how long the article stays up, adsense won't serve ads on it... but I figured it must be getting fussy about the content in that one article or something. Switch to another article and adsense displays. My site is pretty tame, not risque or anything.
Frankly, if it didn't work on dynamic content, I would drop it, cause there's no way I'm going to hard-code 35,000 pages. It could be that it works for me because Google's freshbot whatchacallit is on my site daily & I have several pages where google's cache of it updates almost every day.
|The search pages I have only search for data within my site - no web searches. |
I read the Program Policy to mean any search:
|Ads must not be displayed on any domain parking websites, pop-ups, pop-unders, error, registration, or "thank you " pages, search results pages, or in any email. |
It would seem to me that what they are trying to prevent with no search result pages is surfers confusing the search results with AdSense. Sort of a substitution. I don't think this would be the case in a forum environment. Although you can search the forum the results would not be confused with the ads. I could be wrong though...
|Frankly, if it didn't work on dynamic content, I would drop it, cause there's no way I'm going to hard-code 35,000 pages. It could be that it works for me because Google's freshbot whatchacallit is on my site daily & I have several pages where google's cache of it updates almost every day. |
Do you thing the main reason your site is indexed every day is your traffic?
The searches on my site return tabular data sets - it's not a search for web pages, per se. The adsense runs on a banner in the footer of those pages, or for a while I had it running in the middle of the default state of the page i.e if no search has been performed yet. I can't imagine why Google would have a problem with it - there's a clear line of demarcation there.
It does run on the forum search too, but in exactly the same spot in the header template as in the rest of the forum sections. The forums are only part of the site.
I don't do anything to entice people to click the ads, and my ctr is pretty low I guess... under 1%. I suppose I could do more to position them, etc.. but I'm rather lazy and adsense kinda suits lazy webmasters. I spend all my energy generating content.
As far as why googlebot comes often, I can't say. I don't think it's traffic, because I don't know that googlebot knows what my traffic is. I tend to think it's because my pages change a lot. I started getting indexed more often about the same time I went to a more dynamic structure. Parts of the home page are dynamic, and update themselves when I add new data to the databases. By necessity I generate a lot of pages out of each template, and my inside link structure is probably good for gbot as it is for my users. I use almost all text links... hardly have any graphic buttons, etc. One other thing I've found is that if you are going to have a page with dynamic content, and you want it to be indexed by google and gain some PR, then you need to have that page do something graceful by default - meaning when the necessary variables are not fed to it in the URL. If it blanks out, googlebot won't think much of it.
I have adsense running on about half my site... or at least it gets about half the impressions that I get page views on the whole thing. I am certainly not getting rich off of it, but it does pay better than affiliate programs I've messed with in the past - which were hardly worth the time it took to mess with them. I have taken on individual advertisers at times, and those pay better than adsense for me - so if I have one that wants to do it, I'll kick the adsense off and run my own ad there for a while. Adsense gives me something decent to run when I have nothing else going on.
I've seen where a lot of people have run into trouble with them, or got booted out... I feel like if they want to kick me out of the program for some reason it's their loss. My site is clean, I run it clean, and if they don't want that - I don't want to be associated with them.