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This 62 message thread spans 3 pages: 62 ( [1] 2 3 > >     
Dumping the 200 filtered ads to see what happens!
24 hour test. only... Because I cant afford to lose money.

 2:31 pm on Mar 14, 2006 (gmt 0)

Right my earnings are always very steady. I have 15 sites on different topics.

I have been adding MFAs and other rubbish to the filter for over a year. It always increased my income. Everything that did not DIRECTLY sell a product or service went in.

Its been full for months and I cannot filter any more.

Today earlier I removed them all.
Now lets see what happens. David_UK tried this in another thread. iI expect to get similar results.

My income this month is lower than average after a really good Dec, Jan, Feb. Those months were 125 average daily, varying by a maximum of 21 dollars up/down including weekends. More usually they were within 5 dollars... This is normal for my site - very constant average income for over two years in fact.

This month is lower at an average of 110 daily with a bad start early in the month of 90 ish. Its been steadily improving back to the usual 120+

Now I suspect that todays earnings will be low. Very low. Because in a few hours all thise spammy MFA sites will be back! How long does this take?

Lets see! Will post later on to let you know what the figure is before I go to the pub! Normally it has always been between 75 and 95 (by 9.30) here in the UK. Any guesses?



 2:53 pm on Mar 14, 2006 (gmt 0)

"Will post later on to let you know what the figure is before I go to the pub!"

Very brave Nitrous, so you better have that drink indeed. I am very curious about the results! (Not the results of the drink but the results of emptying the filter)


 3:04 pm on Mar 14, 2006 (gmt 0)

The results of the beer never change... It means when I get back the crap earnings will not hurt so much! And will have to wait until 8 in the morning to see what happens! Sober by then.

Tommorow it should read (just after 10am here) slightly higher than average (tuesdays are usually the best day.)


 3:08 pm on Mar 14, 2006 (gmt 0)

Its been full for months and I cannot filter any more.

Maybe nothing much will happen because the ones you were filtering were not advertising anymore?

Anyway, I'll be waiting for the results before UK pub time.


 3:15 pm on Mar 14, 2006 (gmt 0)

Maybe, but I tried this for 1 day in december and hundreds of MFAs etc appeared again.

We will see. Nothing yet though - how long does it take for them to come back? A few hours I seem to remember.


 3:48 pm on Mar 14, 2006 (gmt 0)


Brave man Nitrous; we await your results with our breath held...




 5:55 pm on Mar 14, 2006 (gmt 0)

Well its only about 15 percent down from normal so far, but the mfas have only just reapeared an hour ago. update later!


 7:38 pm on Mar 14, 2006 (gmt 0)

OK so far...

Not as many MFAs are displaying ads as I expected but there is about 15 to 20 percent of the ads.

By this time of night it should normally be about 60 dollars. At the moment its 46. Thats about a 30 percent drop from the "norm" so far. And the lowest I have seen it at 7.30 pm in over a year.



 7:49 pm on Mar 14, 2006 (gmt 0)

Keep them dogies rolling...

[PS: Rawhide!]


 9:12 pm on Mar 14, 2006 (gmt 0)

Right its not quite 9.30 yet. But its close to it!
By now I normally have between 75 and 90. Probably nearer 90 since its a tuesday.

So far we are up to 51 which is a record low over the last year! Traffic is normal to good.

Not looking good! I will post again at about midnight. By then its usually between 90 and 120...

Any guesses? I suspect it will be around 70 Click through is down slightly, as is epc lots, and ecpm is falling as the day goes on. Remember that this only started after about 5 oclock because it took that for adsense to update its "thing" for want of a better term.


 9:22 pm on Mar 14, 2006 (gmt 0)

Hmmm - I think you may need a drink.

The experiment tends to go on longer than 24 hours, as it takes a while for the real ads to re-appear after reinstating the block list. Yesterday was OK (considering) once the real ads EVENTUALLY re-appeared, but today is back to mormal.

I've emailed Google with more details than I could post here in the way of specific sites. I wait their canned reply from the Google fortune cookie generator(tm) algorithm with bated breath.

I'm hoping they will at least read the thread and let the impact of this sink in. I really hope they take note, but I guess I'll just get the usual canned response and the MFA's will still not be ejected from Adsense.

Good luck with the experiment, and have a beer for me when you are down the pub! Look forward to seeing the results.


 9:23 pm on Mar 14, 2006 (gmt 0)

Maybe I should run a reverse experiment and run around all day blocking 200 ads and report back tomorrow when I'm poor ;)


 9:28 pm on Mar 14, 2006 (gmt 0)

Trust me you wont be.

The last time I did this was last year for 7 days. My income dropped eventually to almost half. It recovered completely in36 hours after pasting the MFA/other rubbish back in the filter.


 9:30 pm on Mar 14, 2006 (gmt 0)

Nitrous is right -- I tried the exact same thing before for a week or two at a time. Income went down as the MFAs came back.

Plus, another angle for using the filter is, (if you are in a niche with lots of advertisers that is) it might even help ad blindness by generating new ads and new combinations of ads.

[edited by: maxgoldie at 9:32 pm (utc) on Mar. 14, 2006]


 9:31 pm on Mar 14, 2006 (gmt 0)

For what its worth its now up to a very sad 52 and a bit! And its half past nine.

And I am gone to the pub!


 9:41 pm on Mar 14, 2006 (gmt 0)

Guess it all depends on how much $$$ you ad blockers make a day, how much is at stake?

I'm realy nervous to touch anything at this point when I scream past $200 in the afternoon as I'm calmly working toward the UPS club and would hate to break something along that path.


 9:46 pm on Mar 14, 2006 (gmt 0)

i tried dropping all sites from my filter too and the income dropped. i did this for about 4-5 days. as soon as the filter is full and filtering, the income climbs back up. I wish they gave us more than 200 entries!


 9:47 pm on Mar 14, 2006 (gmt 0)

My income for the last four months has been at least 20% higher than the point at which I started blocking MFA's - often higher. The ctr is lower, but the epc is about 2.5 to 3 times higher. It's also nice to see quality ads on site, and the repeat visitor numbers are healthy.


 10:02 pm on Mar 14, 2006 (gmt 0)

I'm curious as to how you block MFA's... I've already blocked eBay and it's variants but how about other sites?

Is it a matter of just looking at each ad on the various pages?


 10:42 pm on Mar 14, 2006 (gmt 0)

there was a thread on ebay blocking - I don't block ebay myself, because when i search to buy something, i often click on ebay ads just to research a purchase.


 12:16 am on Mar 15, 2006 (gmt 0)

Midnight post (now more pissed) as promised.
ECPM down by 25 percent.
Earnings are 74 dollars... Instead of a hundred or so expected.

I see in my records anything between 90 and 130 regularly. not outside this much...

Lets say its 25 percent low.
Thing is I just checked my sites and now cannot see any MFAs! Just the usual ads.

Dont know why. But I may need to continue this for another day. Maybe not! Depends how I feel when sober.


 1:04 am on Mar 15, 2006 (gmt 0)

It goes to demonstrate that the most misleading idea being promoted out there has been the standard "add too many URLS to your filter, and your will earnings drop".


 1:42 am on Mar 15, 2006 (gmt 0)

its 82 now. 1.38 am...

The next 6 hours or so normally do little, I expect about 10/15 dollars.


 1:51 am on Mar 15, 2006 (gmt 0)

"add too many URLS to your filter, and your will earnings drop".

... IF AND ONLY IF it is a very narrow niche.

In my niche, technology, the more URLs I add the more earnings I have, higher EPC.


 2:22 am on Mar 15, 2006 (gmt 0)

Currently I only block the eBay ads but this topic made me interested in what I could achieve by blocking a bunch of the lower-quality ads.

I'm going to add a bunch of sites to my filter tomorrow and monitor the effect on my earnings for a couple of days.


 3:59 am on Mar 15, 2006 (gmt 0)

Hi Nitrous,

I think ads you see from your desktop may not be exactly ads your visitor see in their secreen.

I did a testing recently. Just wish to share with you guys. I stayed outside US. I have remote access to US and the rest of europe and also asia countries, the ads appear in my side will always different from the otherside.

So, probably you didnt see those MFA sites but others see that.

Just my 2 cents opinion.



 7:00 am on Mar 15, 2006 (gmt 0)

I think to an extent MFA's seem to target worldwide, whereas real advertisers are less likely to adopt the splatter gun approach and target where they see their markets as being. Looking at my site during my recent experiment I could often see the same MFA's appear in thr UK and US. The position depended on what other ads were shown, and the real ads were different.


 1:44 pm on Mar 15, 2006 (gmt 0)

OK then..

Yesterday I removed all the filtered sites (200) from the competitive ad filter. I didnt do it until after dinner, and it took a few hours for the MFAs to reapear.

Remember that it runs from 8am to 8am here in the UK!

Result was, lower income by approx 21 percent over the previous average from the months before. Not as bad as I expected but bad all the same! Click through unchanged, epc down a bit.

Traffic was in the upper range.

But remember that this was really only half a day. And the real result in the long term would be even worse because this result is artificially "good" for the follownig reasons.

a) the "new" (mfa) ads are atracting fresh clicks from regular visitors. That would wear off in time.

b) smartpricing would likely screw you up further still.

c) The crappy ads (as my girlfriend says "those links just lead to more links") would decrease peoples willingness to click your ads.

So as of today I am replacing them all...
That experiment only cost me 25 dollars in income (guestimate) but it told me yet again why we should be blocking these parasites.


 2:46 pm on Mar 15, 2006 (gmt 0)

I now have about 25 advertisers in my block list and the earning seem up. My CTR is higher and the EPC too.. I'm going to give it a couple more days to see the effect but it already looks promising.

Does anyone know if it's worth it blocking shopping and price comparison sites? I'm seeing a lot of them and I suspect some of them don't perform well.


 4:19 pm on Mar 15, 2006 (gmt 0)

I just dumped a bunch - about 30 - because my earnings were going waaaaaay down. Will see if it improves.

This 62 message thread spans 3 pages: 62 ( [1] 2 3 > >
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