hurlimann
msg:1347446 | 11:48 pm on Dec 13, 2003 (gmt 0) |
I dont run adsense but it is well known offline that using words like "free" increase marketing response %'s.
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Blue_Fin
msg:1347447 | 11:56 pm on Dec 13, 2003 (gmt 0) |
I rather doubt there will be any negative effect, but if you are not getting a full complement of ads in whichever ad format you are using and/or you are getting a very low EPC, then that could play a factor, but it's more likely something else. That said, I don't think it's necessary to have the words "free" or "no cost" anyway. It's generally known that email newsletters are free anyway. We published a newsletter and had a signup link on our site until last month when we discontinued our newsletter. We didn't have the word free, but we had plenty of signups and it had no impact on our AdSense ads.
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loanuniverse
msg:1347448 | 12:09 am on Dec 14, 2003 (gmt 0) |
The word free is within my {title} and in the first few sentences of my site. Now that you mention it, some of the advertisers might be using it as a negative keyword.... It had not ocurred to me. Not that I am going to start rewriting copy, but something to think about for the next update.
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simonuk
msg:1347449 | 3:51 am on Dec 14, 2003 (gmt 0) |
I have the word free plastered all over my site because I give away desktop wallpapers. Because the wallpapers are from the area I live in all my ads are local hotels etc so it doesn't actually affect me at all. My ads are always full of local businesses. Simon.
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markus007
msg:1347450 | 8:19 am on Dec 14, 2003 (gmt 0) |
I have the word free, in title, in the description, in the body text in H1 tags and pretty much every single page on the site... I am doing just fine.
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bignet
msg:1347451 | 12:17 am on Dec 15, 2003 (gmt 0) |
[footnote]
Free is a bad word, for adwords publishers, if they do not offer free stuff imo
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Blue_Fin
msg:1347452 | 12:58 am on Dec 15, 2003 (gmt 0) |
| Free is a bad word, for adwords publishers, if they do not offer free stuff imo |
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Well, this is about AdSense, not AdWords. :) I think I recall reading on the AdWords forum that in order to have "free" in the ad, the click must land on a page offering that free service or product.
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bignet
msg:1347453 | 8:50 pm on Dec 15, 2003 (gmt 0) |
hence the [footnote] well ive seen many advertisers violatin that condition there is alawys room when it comes to free promises
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eWhisper
msg:1347454 | 9:25 pm on Dec 15, 2003 (gmt 0) |
| I think I recall reading on the AdWords forum that in order to have "free" in the ad, the click must land on a page offering that free service or product. |
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G generally rejects ads where the landing page does not contain info about the 'free' product. There are times when this is stretched a bit (free phone consultations comes to mind), and G allows the ad.
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