I started the program about a week ago. I made $50 the first day. Today's earnings are at around $5.00. It's been dropping every day now, and I cannot figure out why.
My page impressions are still the same as they were on day one, give or take a thousand or two. Yet, the daily income has drastically decreased.
I tried putting more ads up on different places on the site. I'm wondering if more ads somehow made it worse?
You were probably hit by smart pricing. Search for it here at ww and you'll know what it means.
What's the trend of your CTR? If you have regular visitors, they may be getting used to the ads and clicking less. If they are seeing the same ads as a few days ago, they have no reason to click again.
I wish I was earning $1 a click. I don't think many with any click volume are making that much. Mine have dropped to under 5 cents for an extended time last year but have popped back up to a reasonable level for the last two or three months. Since I haven't changed much, I'm not sure why the extended pricing changes have occurred.
Maybe it coincides with googles company value dropping. They lose value so they tweak the magic switch.
If turning off the cash flow is the solution to Google's earnings problem, then Google would not be a wise investment decision. Earning less money means people go elsewhere.
The solution to that problem would be to increase advertisers which would raise the bid price as well as getting more "business partners" to host their ads.
With MSN as well as Yahoo beginning to deploy similar advertising campaigns, I highly doubt Google would do anything to hand over their revenue base.
|Maybe it coincides with googles company value dropping. They lose value so they tweak the magic switch. |
If that were true, wouldn't EVERYONE's EPC decline? Mine hasn't. I don't think the EPC of many people has declined, or you would be hearing about it. This board would be flooded with posts.
In fact, over the past couple of months, the most common post I've seen about EPC is that it has increased, possibly due to some changes Google made to AdWords in early December, which seem to have had the effect of making some advertisers pay more. Anti-smart pricing.
Another point: don't obsess over short-term trends. From one day to another is very short-term. Even from one week to another is pretty short-term. I've been in AdSense over two years, and a lot of up and down averages out if you look at your stats in monthly chunks. The changes that are left when you do that are the ones to focus on.
I'm not seeing a decline in earnings.
|The solution to that problem would be to increase advertisers which would raise the bid price as well as getting more "business partners" to host their ads. |
How do you increase advertisers?
Also, there is no shortage of business partners willing to host adsense. Unfortunately a lot of them are cruddy MFA's. I personally think Google would do well to concentrate on the quality of sites that they allow to participate in adsense. Something they don't appear to do.
1. All sites should be manually reviewed before acceptance. It should not be a case of allowing a publisher to have one site accepted, then the automatic right to put banners on any crummy site they own.
2. Google should routinely re-visit sites to check on quality. Yes, this could be done with an algorythm - other organisations that police their member sites already do this. Anyone failing review should either comply or be terminated.
3. Google get many reports of sites that don't comply with the TOS. The public perception is that these reports end up going through the shredder unread. Google need to be seen to be acting on reports of TOS violations.
This list is not exhaustive.
|If turning off the cash flow is the solution to Google's earnings problem, then Google would not be a wise investment decision. Earning less money means people go elsewhere. |
You may or may not see the news about Google's 4th quarter report doesn't meet expectation. Google's stock price was once down $6x and finally down $3x to around $400. My guess will be they reduce the pay out to publisher so they can gain more profits and make their stock going up, that is more important to them. Another possibility is the decrease number of advertisers they receive. In order to attract more advertisers, they reduce the ad fees, so therefore of course your CPC will be affected as well.
|I personally think Google would do well to concentrate on the quality of sites that they allow to participate in adsense. Something they don't appear to do. |
I TOTALLY agree. I believe this would be one of the biggest adjustments Google could make it its Adsense program.
Maybe they don't want to discriminate against a mediocre site designer who has a great idea. I can understand that. But the biggest problem is a site that is not only unattractive, but low on content and seemingly MFA.
|My guess will be they reduce the pay out to publisher so they can gain more profits and make their stock going up, that is more important to them. |
Bad guess, since they're facing competition from Yahoo and MSN.
In any case, that has nothing to do with the question of why one member's EPC dropped from a dollar to almost nothing, because--as others have pointed out--any across-the-board payout reduction would be felt by all of us, not just by a few.
Side note: Almost since the AdSense network was launched, we've seen posts claiming that "My earnings are down, so Google must be paying publishers less." Then, at the end of the quarter, Google releases its official earnings report, and we see that the payout rate is unchanged. So please....If you're going to make unfounded accusations, at least have the decency to come back after the next quarterly report and apologize for libeling Google (and for cluttering up the forum with statements that always end up being demonstrably false).
First of all, it is not accusations. This is a forum, open to discuss. Everyone provides his own question or idea to share with others. You can't treat people who provides different idea than you have as spreading rumer. Because there is no accusations. We are discussing at here.
2nd, did you provide evidence to support your opinion? If not, you are guessing too. You share your opinions, just like everyone else does. You can disagree with other's opinion but that doesn't necessary mean your opinion is correct.
Unless there's formal announcement from Google to explain how they calculate the rate, we are all trying to figure out how does it work.
ezgo i don't know for how long you've been around here, but the number of your posts shows, that you're an absolute newbie. you shouldn't come to this forum and spread unplausible assumptions. we don't need wild speculations which have repeatedly proven wrong. that doesn't help anyone here. let's keep it professional.
Ezgo, the percentage paid out to publishers is made public in each of Google's quarterly earnings reports. There's no need to rehash those reports yet another time here; you can read them at Google.com.
Can't help but imagine the people at Google having a good chuckle over some of the wild speculation and conspiracy theories about Google that are to be found on forums
|Another point: don't obsess over short-term trends. From one day to another is very short-term. Even from one week to another is pretty short-term. I've been in AdSense over two years, and a lot of up and down averages out if you look at your stats in monthly chunks. The changes that are left when you do that are the ones to focus on. |
I think that is excellent advice. I guess I was looking at the short-term, but then again, I've only been at this for about a little over a week now so I don't have too much experience with AdSense to go on yet. But I think this forum looks like it's got it's fair share of people who are knowledgeable on the subject.
I was just a little baffled how the first day I made a nice chunk of change, and ever since I'm averaging about less than 1/4 of that. It's quite the drastic change is all. Regardless, I am still averaging enough money to pay for the hosting, and put some away for a rainy day.
Thanks to all who replied with their insight.
|How do you increase advertisers? |
I put Adsense on a local information site last July.
When I first started running it, most of the ads were topic related, but general and the EPC were pretty pathetic, $.05 and $.10 on average. There was only one local business at the time that was using Adwords that displayed on my site.
Since then, I've noticed an increase in both the number of local businesses running Adwords that are coming up on my site, as well as the EPC.
Most of the clicks are $.40 to $.60. Yesterday I got my highest EPC ever, $1.95. Whoo Hoo!
I don't expect this site ever to be a huge money maker, there just aren't enough searches for this community in total to get the kind of traffic to make money with Adsense.
But I would do this site whether I made anything off of it or not, and if I can make a little extra off of Adsense, that's great.