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new sites: do we add adsense code or wait?

 9:20 am on Jan 25, 2006 (gmt 0)

I've read someone saying he doesn't put adsense code to new sites until they're one year old.
Is that really beneficial? is it advised to avoid adding adsense to newly created sites? and why?

For me, I've added the code to 3 new sites that are not yet listed in google search, so no impressions yet of course. I noticed a big decrease in my account's EPC and eCPM. Could that be related?

When do you start adding adsense code? and why?



 9:29 am on Jan 25, 2006 (gmt 0)

I've not heard of this 'new site' problem. And whilst one part smart price is account-wide, we've put Adsense on new sites and not seen any problem.

I'd go ahead with it, if I were you. The drop you are seeing is probably just a coincidence.


 9:53 am on Jan 25, 2006 (gmt 0)

I think it is related. Just added Adsense to my newly created site a few days ago and I have created "false" impressions by visiting my own site because I need to check to make sure that every link is working. It is a few hundred pages site and I can see a drop in my earning.

I see no problem in adding Adsense to a new site as long as you do not visit your own site. Of course, I will not be earning much from this new site as the visitors to this site are coming from my other sites that are indexed by Google. It seems to me that Googlebot nowadays is very slow to index my new web sites. Yahoo! and MSN seem to be faster in indexing new web sites.


 10:58 am on Jan 25, 2006 (gmt 0)

Waiting a year to put adsense on a new site? Are you sure?

I put adsense on new sites as I build them - without suffering any problems. They don't earn much, but even a few extra clicks a day over that first year can add up to a tidy sum.


 11:14 am on Jan 25, 2006 (gmt 0)

It was me who said I am waiting for my second site to mature and have good enough traffic before inserting the ad codes.
I also said I plan to do it in one year, why?

a) It takes time to build enough content and earn regular visitors trust and natural SE traffic.
b) During this time, ads are not generating enough earnings to justify their existence
c) Most importantly, I have observed other webmasters are less likely to link to your site if it has ads on it, call it envy, I don't know, some do, but most don't.
d) What has previously discussed here about account wide eCPM, and I am not ready to risk it.

Others do it differently from day one, to each his own method, that's just my way.


 11:45 am on Jan 25, 2006 (gmt 0)

hobbs wrote:
It was me... why?

I think you've put forward a very good argument.


 11:47 am on Jan 25, 2006 (gmt 0)

I agree, webmasters are more hestitant to link to websites with ads.

In fact, I practice this myself.

There are many types of content, some of which are:

* Adsense fluff
* Research, not for profit
* Non-commercial blog posts and tech tips
* Good site that someone put adsense on

Often they deal with the same matter, but the research and depth of #2 is vastly superior to what is often an article written by some webmaster who just picked a niche and started writing.

#3 can just be interesting, if brief.

#1 is the same article that was written for adsense before about another subject, and will be written again about yet another subject. Same tiresome keyword repetition, same lack of depth.


 11:50 am on Jan 25, 2006 (gmt 0)

Whilst I'm not convinced by the eCPM argument, I wholeheartedly agree with hobbs on his points a, b and c.

Of course a lot does depend on the nature of the site, but trust is generally easier to establish pre-advertising.


 12:46 pm on Jan 25, 2006 (gmt 0)

I have observed other webmasters are less likely to link to your site if it has ads on it
Good reason. The one year tactic is now justified enough to follow. Thanks for the explanation.

 12:49 pm on Jan 25, 2006 (gmt 0)

any time sallam, but as trillianjedi said, the one year is not a rule and will depend on your site topic and how well it catches on, when its time to make money you will probably know, hopefully in few months.

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