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This 53 message thread spans 2 pages: 53 ( [1] 2 > >     
Microsoft Sets Its Crosshairs on Google's AdSense
From DailyTech.com
greatstart




msg:1450136
 4:59 am on Jan 18, 2006 (gmt 0)

Here's an interesting article I just read over at Dailytech.com -

With over 50 researchers dedicated to developing Microsoft's next generation advertising technologies, Google has very big competition heading its way.

Google's online advertising business has been operating for some time now with barely any competition, but all that is about to change. Microsoft has announced that it has created what it calls the AdCenter Incubation Lab, a center focused on developing advertising technologies.

The AdCenter according to Microsoft, is said to be home to more than 50 researchers, all dedicated to developing new technologies for target advertising programs. Microsoft is looking at developing technologies that are smart enough to insert targeted campaigns into video feeds and audio broadcasts. Microsoft is saying that it will test out the new lab at is headquarters in the US with hopes to be very competitive with Google and Yahoo in a short time. With its vast resources, Microsoft should have no problems becoming a big player in the online advertising industry.

 

alwaysthinking




msg:1450137
 5:22 am on Jan 18, 2006 (gmt 0)

BLAH... BLAH... BLAH...

NOT going to happen. There is NO WAY that MS can over take Googles position as the #1 contextual Ad server, because they waited too long and the ship has left...

Yahoo failed... that's why YHOO stock was sold off after hours today - They came upo short onn their revenue projections and shareholders don't like that...

If Yahoo couldn't compete effectively against Google AdSense... how the HECK do you think Microsoft is going to do it? MS has MUCH LESS search users, therefore much less traffic to potentially monetize... AND they can't improve upon it because they already lost the average Netizen attention...

Even MS' much ballyhooed improved SERPS has failed to increase usage... Bill Gates became complacent with his success and now the competition is kicking his butt (but he is a BILLIONARE so it doesn't matter so much to him - just his inflated ego)

Bottomline, Google wisely generaled en-masse the small publishers, when all the "Big Boy's" scoffed at us and woound' allow us in THEIR original ad programs because we didn't have the Million+ visitor counts they demanded... Now they are coming and begging us small publishers to join their new programs...

I DON'T THINK SO! If I my work wasn't "good enough" for Yahoo & Microsoft originally... I sure in HELL am not going to help them try them in their desperate battle to beat Google - who has been a good & decent business partner from day one.

Heck... Google accepts just about anyone into their program automatically... You have to PROVE yourself unworthy for Google to kick you out...

I just can't see Yahoo or Microsoft attracting the significant numbers of small publishers that it would take to match or surpass Google's AdSense program earnings. And it takes the hundreds of thousands small publishers' web sites to generate the amount of money top satisfy Wall Street investors...

Yahoo & Microsoft are on the ropes and desperate!
(sure they will survive - BUT they are NOT the number 1 tech companies anymore)

farmboy




msg:1450138
 5:26 am on Jan 18, 2006 (gmt 0)

Microsoft is looking at developing technologies that are smart enough to insert targeted campaigns into video feeds and audio broadcasts.

Maybe they should start by simply developing a contextual ad technology that works.

FarmBoy

Hobbs




msg:1450139
 6:40 am on Jan 18, 2006 (gmt 0)

MS has MUCH LESS search users, therefore much less traffic to potentially monetize

They do not need traffic to make it big, they only need to pay publishers more, attract advertisers, and publishers will supply the traffic, much of which is originally Google serps traffic :)

gordele




msg:1450140
 7:35 am on Jan 18, 2006 (gmt 0)

farmboy, I mostly agree with all your point of views, but one.

"yahoo failed" well I wouldnt be so sure about this. at least on my niche (I talk and share with dozens of webmasters thats have the same type of websites as mine) and I can safely say that about 80% switched to yahoo and they are mostly satisfied, in fact they very happy the switched to yahoo because they have better customer service and better payouts.

as you, I started with google before I tried YPN, and all I have to say about google is that they are great, no complaint at least from me and Im pretty satisfied with thier network. however Im also testing waters with YPN and same, so far Im happy with their network.

of curse it is going to be very tough for YPN and MSN to take over the #1 place, but Im sure they can manage to stay in business and why not be on the top #3 for sure, each of them having their publishers and making $ for both parties. I wouldnt think YPN and MSN will fail on this, they both have millions invested in this proejcts, and the internet is big enough for the 3 internet gigants.

just my 2 cents farmboy :)

gordele




msg:1450141
 7:36 am on Jan 18, 2006 (gmt 0)

sorry last post was ment for "alwaysthinking"

mack




msg:1450142
 7:38 am on Jan 18, 2006 (gmt 0)

MS has MUCH LESS search users, therefore much less traffic to potentially monetize

Just wait till Windows Vista hits pcs all over the world.

Mack.

HughMungus




msg:1450143
 7:54 am on Jan 18, 2006 (gmt 0)

NOT going to happen. There is NO WAY that MS can over take Googles position as the #1 contextual Ad server, because they waited too long and the ship has left...

Sure they can. Pay publishers more. People follow money.

Yahoo failed... that's why YHOO stock was sold off after hours today - They came upo short onn their revenue projections and shareholders don't like that...

By a penny.

If you had money to invest, would you invest it in a company that has one major revenue stream or a company that has more than one?

[edited by: mack at 7:56 am (utc) on Jan. 18, 2006]
[edit reason] fixed formating. [/edit]

bts111




msg:1450144
 8:04 am on Jan 18, 2006 (gmt 0)

It will happen and I look forward to the day it does. More competition will mean I can by a Ferrari sooner :)

phantombookman




msg:1450145
 8:56 am on Jan 18, 2006 (gmt 0)

Another thing that would hold them back is that not everybody uses CSS, an awful lot of sites, mine included, would require the hand editing of every page. I would need a very good reason to take that task on

yolkman




msg:1450146
 9:23 am on Jan 18, 2006 (gmt 0)

It will happen soon. Both google's founders realised this issue. That's why they sold some of their shares in the past.

bts111




msg:1450147
 9:29 am on Jan 18, 2006 (gmt 0)

phantombookman,

What about find and replace?

wyweb




msg:1450148
 12:37 pm on Jan 18, 2006 (gmt 0)

Yahoo failed...

YPN is in it's infancy, barely a few months old and still in beta. Writing them off as a failure at this point seems a bit premature.

Ricky_G




msg:1450149
 12:56 pm on Jan 18, 2006 (gmt 0)

GOOGLE:::
NO DOUBT that GOOGLE is still the leader of the market. Google started it all. And its going to stay. Google is not going to sit and watch its competition grow and take the market share. There are still alot more things to do in the Advertising Industry.

MICROSOFT::
But I do expect alot more from Microsoft. MS has plans to release AD SUPPORTED OS. (:D) . Sounds CRAZY but its a fact.
Microsoft is a research based company and I respect the way it plans its policies and marketing strategies. I have listened to Bill Gates talking in an interview and believe me, It will take anyone of us atleast 1 month to 1 year to even think like he does. Doesnt seems like he is EGO hit by his body language. He is a pure genuis. (the ones who oppose my point here, I know alot of people do oppose, I will advise them to think with an OPEN MIND. I mean, you need to more than LUCKY or INTELLIGENT to build such a large empire in such a short time)

But Mr Gates, use some of your grey matter to improve your searching algorithm too. Its of no use to launch a PPC Network without a good SE.

YAHOO::
I cant believe Yahoo launched its Advertiser network when its Searching Algorithm isnt perfect. Yahoo is more of a COPY PASTE company. Its policy is "Aquire or partner with the company and add it as a section in your website." And I dont believe that a good SE can be made by mere COPY PASTE.

I have heard many times that MS or GOOGLE is doing an Experiment or some research. Have you ever heard Yahoo is doing an experiment or Research?
In the end, those companies will suceed that have something original to offer.

celgins




msg:1450150
 1:06 pm on Jan 18, 2006 (gmt 0)

MS has the money and clout to become very productive in the Ad industry.

Google is still number one and will remain in that position for a while, but it's all about the money. If MS or Yahoo decides to increase payouts for ad clicks, many webmasters will begin to seriously consider them.

Ricky_G




msg:1450151
 1:15 pm on Jan 18, 2006 (gmt 0)

Its not entirely about payouts.

Its about services too and the relevancy of ads that a Network delivers.

Suppose you are getting ads not relevant to your content from Yahoo, it will result in your CTR decrease and stuff like that. (untill and unless these networks let you feed keywords too around which your content is)

I dont know why these networks dont allow us to feed the keywords. Like I wont ask for "Web hosting" ads on a "Hair loss" website. It will decrease my CTR and nothing else.

celgins




msg:1450152
 1:20 pm on Jan 18, 2006 (gmt 0)

When I mentioned payouts, it was with the assumption that both Yahoo and MS are respectable enough to filter certain undesirable sites like Google does.

I'm not suggesting that webmasters will switch to Yahoo or MS if an advertisers ad about "How to clean mayonaise off of a refrigerator door", pays $3.50/click with Yahoo/MS, but only $.50/click at Google.

Sure, some folks will be driven by the money, but I think Yahoo and MS will do a similar job at filtering ads.

Speaking of "filtering".... are you using your competitive ad filter to block those unwanted ads?

That is probably the only thing you can do right now.

GoldenHammer




msg:1450153
 1:53 pm on Jan 18, 2006 (gmt 0)

Video and audio could not work as effective as the text content implementation.

We already learnt that text ads in most case outperforms image ads. That is a nature of the human vision.

GoldenHammer




msg:1450154
 1:57 pm on Jan 18, 2006 (gmt 0)

Yahoo and MS will defintely fail if their objective is to get quick dollars in order to boost stock price up.

Ricky_G




msg:1450155
 1:58 pm on Jan 18, 2006 (gmt 0)

Nah Man! Dont have enough time to apply competetive filter :)

I will rather throw one more site (quality content site - not a SH*T) in that time that will earn more. ;-)

But I really wish that SEs cud let us define the keywords with which we want to display ads.

celgins




msg:1450156
 2:10 pm on Jan 18, 2006 (gmt 0)

So you would propose that SE's have a section in our account settings labeled, "Your Keywords" (or something to that effect), where we could type in the keywords we want associated with our sites?

Something similar to META tags, maybe?

drall




msg:1450157
 2:45 pm on Jan 18, 2006 (gmt 0)

We tried YPN for about 36 hours on our network then promptly ripped it out due to the horrible targeting and "cloogy" backend as my buddies here like to call it.

Payout to publishers is just a piece of the pie. When you do several million visitors a month like we do a few other things count like
-ontime payment
-direct deposit
-reliable semi stable earnings
-smooth interface
-excellent reporting
-excellent support

So far in these respects G owns Y hands down. And no Y, I am not coming back so stop sending me emails:)

Ricky_G




msg:1450158
 2:58 pm on Jan 18, 2006 (gmt 0)

No. Like when you add Adsense script in your Webpages wich has several parameters, there must also be a parameter thru which we can define in LIVE what keyword ads we want.

Chitika is a PPC engine that lets you define keywords. Thats a great thing about it.

HughMungus




msg:1450159
 3:50 pm on Jan 18, 2006 (gmt 0)

Google started it all.

Google started what?

europeforvisitors




msg:1450160
 4:03 pm on Jan 18, 2006 (gmt 0)

Just wait till Windows Vista hits pcs all over the world.

MSN was tightly integrated into Windows 95, which had an MSN icon on the desktop. That didn't make MSN the "AOL-killer" that a lot of people (including some at Microsoft) were predicting.

They do not need traffic to make it big, they only need to pay publishers more, attract advertisers...

Google is already paying nearly 80% of its AdSense revenues to partners. It's hard to see MSN being able to improve on that for any length of time.

Plus, Google doesn't reveal its compensation formula, and that makes it harder to cherry-pick its publisher base. What will probably happen is that unsuccessful Google publishers will try MSN (as some have tried YPN), leaving Google with the publishers who make good money for Google, advertisers, and themselves.

Another challenge will be building a critical mass of advertisers. Google has a huge head start, with ads for untold thousands of esoteric topics.

Another thing that would hold them back is that not everybody uses CSS, an awful lot of sites, mine included, would require the hand editing of every page.

You don't need CSS to change ads in one fell swoop.

wyweb




msg:1450161
 4:16 pm on Jan 18, 2006 (gmt 0)

We tried YPN for about 36 hours on our network then promptly ripped it out due to the horrible targeting and "cloogy" backend

Well, to each his own of course. I tried YPN for 36 hours on my network and promptly fell in love...

Wiley




msg:1450162
 4:29 pm on Jan 18, 2006 (gmt 0)

There is plenty of room for Google, Yahoo and MSN in Website advertising. Just like we all do not watch one channel on TV or read one magazine we are not going to see one advertiser take it all. Competition will make it much better for the publisher (us) and the visitor. It will also give us a much better product to use in the future. Just a side note Yahoo (Overture) started contextual advertising not Google.

Hobbs




msg:1450163
 4:54 pm on Jan 18, 2006 (gmt 0)

They do not need traffic to make it big, they only need to pay publishers more, attract advertisers...

Google is already paying nearly 80% of its AdSense revenues to partners. It's hard to see MSN being able to improve on that for any length of time

EFV,
You know it is never as black and white as who will pay that extra 1 or 2% and get the advertisers, there is not one publisher here that will not jump onto a good opportunity to diversify the earnings, even if MSN and Yahoo pay 5% less, they can still make it up with improvements in formats, relevancy and quality advertisers (as you said), which could put them at par if not ahead of Google earnings wise, they will get the real estate space from good and bad publishers (AS rejects) alike, most publishers will diversify, even at the price of less earnings, it is then up to each network to differentiate itself and gain room a publisher per site percentage game.
btw I think there is a consensus here that 80% is only a special case for few publishers.

europeforvisitors




msg:1450164
 5:08 pm on Jan 18, 2006 (gmt 0)

You know it is never as black and white as who will pay that extra 1 or 2% and get the advertisers, there is not one publisher here that will not jump onto a good opportunity to diversify the earnings

If you really want to diversify your earnings, you can do it without using multiple contextual networks. (Display ads and affiliate sales can work well, depending on your topic.)

even if MSN and Yahoo pay 5% less, they can still make it up with improvements in formats, relevancy and quality advertisers (as you said)

Sure, they can (at least in theory), but will they? And what's to keep Google from doing the same?

btw I think there is a consensus here that 80% is only a special case for few publishers.

Are you suggesting that MSN and YPN wouldn't pay higher percentages to "premium partners," too?

I've got nothing against MSN or YPN, but if they want to make inroads into Google's publisher and advertiser base, they'll need to compete with an AdWords/AdSense network that's unlikely to be a stationary target.

Hobbs




msg:1450165
 5:32 pm on Jan 18, 2006 (gmt 0)

you can do it without using multiple contextual networks

Why? affiliate PPA has been nothing but a disappointing rip-off for me as well as many others.

what's to keep Google from doing the same?

Nothing, but I can't wait to cash on the outcome.

Are you suggesting that MSN and YPN wouldn't pay higher percentages to "premium partners," too?

A bit hard, as I said it will not be a battle for publishers, but one of percentages within the same publisher property (the majority of us), the 6 figure earners will be a hard to convert, there might be exclusivity contracts evolved, but those probably are less than 25% of the network's earnings anyway.

This 53 message thread spans 2 pages: 53 ( [1] 2 > >
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