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AdSense - stop words that cause PSAs
Can make any Sense of it
GodLikeLotus




msg:1368495
 11:08 pm on Dec 1, 2003 (gmt 0)

I recently signed up for Ad-Sense and adding the code to several pages on 2 sites, this was about 2 weeks ago. We have only 1 page which shows targeted ads. I wrote to Google AdSense and got the reply saying it should takes minuits but can take a few days if not spidered. So I write back and am being told:

They will only show PSA's because our sites are: "potentially negative or offensive or that advocate against any individual, group, or organization."

I have wrote back asking for an explanation but am lost as to why 1 of our pages does show Targeted Ads.

Can anyone help, I was in the process of placing Ad-Sense on all pages but if all we will Advertise in PSA's well that would be just a joke.

 

Birdman




msg:1368496
 11:10 pm on Dec 1, 2003 (gmt 0)

There are certain stop-words that will automatically cause PSAs. I cannot give you the list but an example is 'death'.

loanuniverse




msg:1368497
 11:19 pm on Dec 1, 2003 (gmt 0)

Before you do anything, make sure that the code that you are inserting has a default ad this way you can track how many defaults are being served.

First, visit each page on your site once to trigger spidering.

Second, wait and if possible watch the logs to see if mediapartners visit.

Third, reload the page a while after it has been visited and see if the page is still showing PSAs.

If it is still showing PSAs after a while, then it means that there is something in the page that is trigering those or there is not enough inventory in your topic.

GodLikeLotus




msg:1368498
 11:30 pm on Dec 1, 2003 (gmt 0)

Thanks for the ideas, if we had all PSA's it would make understanding this easier but 1 page has targeted ads that are working.

Birdman> these stop-words are a little worrying especially "Death" as our sites are funeral directories and information sites about the subject.

onedumbear




msg:1368499
 11:54 pm on Dec 1, 2003 (gmt 0)

Godlikelotus
>especially "Death" as our sites are funeral directories and information sites about the subject

IMO
I have some experience in this area. There are plenty of ways to avoid the word death. I do not believe that word has much importance as a keyword either. Most people dont use it in a search for funeral homes, supplies or information. Maybe life insurance, but not funeral supplies.

In the end, do what's best for your user's and let google iron out it's own problems.

best wishes

GodLikeLotus




msg:1368500
 12:26 am on Dec 2, 2003 (gmt 0)

<onedumbear
We do not use the word as a keyword, it does however appear in several of the poems we have on our sites.

The word "death" appears on 32,900,000 on a Google search
[google.com...]
Could it this really be a good thing for Google to ban such words?

The word also appears on 1 of the 3 pages on our sites that are showing targeted ads so I am still lost.

Jenstar




msg:1368501
 12:37 am on Dec 2, 2003 (gmt 0)

I think this is good that they have this - they don't want inappropriate ads to appear on pages dealing with sensitive topics, such as death, murders, violent crimes, etc - especially since it says "Ads by Google" on it. So it will default to PSAs for that page.

Here is a recent interesting thread [webmasterworld.com] with a lot more detail on these stop words, and why Google began using this kind of a filter to show PSAs and not targeted ads.

onedumbear




msg:1368502
 12:44 am on Dec 2, 2003 (gmt 0)

>We do not use the word as a keyword
I certainly did not mean to imply that you used the word as a keyword, i fully understand the sensitive nature of such an thing. I only meant that if that word is on the page that it could be a keyword.

>Could it this really be a good thing for Google to ban such words
They need to be VERY careful about showing adsense on certain pages so as not to offend anyone with an innapropriate adsense ad in an inappropriate place.
I agree that google should work this out, but untill they do, i would rather see them being safe than sorry.

>The word also appears on 1 of the 3 pages on our sites that are showing targeted ads so I am still lost

This suprises me as well. Maybe there is another word being used that when combined with the word death, "trips the trigger".

You may want to contact adsense again and explain your situation in detail and ask them if they can offer a solution.

GodLikeLotus




msg:1368503
 12:49 am on Dec 2, 2003 (gmt 0)

You may want to contact adsense again and explain your situation in detail and ask them if they can offer a solution.

If only I could get a real response instead of these auto-answers that don't explain the actual situation.

GodLikeLotus




msg:1368504
 12:56 am on Dec 2, 2003 (gmt 0)

Jenstar

Thanks for pointing out the tread about stop-words, I can now see the bigger picture.

I do think however Google should be sharing these stop-words with the community who promotes their Ad-Words through Ad-Sense.

Jenstar




msg:1368505
 12:57 am on Dec 2, 2003 (gmt 0)

When it comes to words (or word combinations) that result in PSAs, AdSense is not flexible at all (not that I blame them one bit).

You can change your wording and it will show targeted ads once you eliminate the triggers. The thread I referenced above has advice on doing this.

<edit>GodLikeLotus, you replied just as I did ;) </edit>

richmondsteve




msg:1368506
 5:29 am on Dec 2, 2003 (gmt 0)

GodLikeLotus wrote:
these stop-words are a little worrying especially "Death" as our sites are funeral directories and information sites about the subject.

Welcome to my world. I have a content site about crime and nearly all of the hundreds of pages contain words like murder, rape, porn, etc. that appear to be trigger words. I've posted at least a dozen times about my experience with this in this forum since early July. If you want to see what I've learned you may want to search here for my posts or google for richmondsteve site:webmasterworld.com if that's easier.

I've limited AdSense to several very specific sections of the site and have had several multi-day stretches where no paying ads were shown (4 figure daily AdSense impressions). Through a combination of tweaking on my end and what appeared to be an AdSense filtering adjustment (though I don't know what it was) the site had improved to only showing alternate ads 60% of the time a few weeks ago. Over the last week that's decreased to a fairly steady 5-10%. And that's with no changes at all to the content of the pages showing AdSense and my own research showed that there were qualifying Adwords ads for those pages being displayed on other AdSense publisher sites so lack of ad supply wasn't an issue.

In July and August I contacted Google several times and their responses were mostly form letters or vague statements about negative content and future changes. I can say that if you spend a lot of time researching other publisher pages with similar content and do many iterations of testing alternate wording, keyword density, etc. it may be possible to modify content so that it won't trigger negative content filters. I've had pretty good success doing so, though it's been a long, frustrating process and the filters must be dynamic because in some cases 1. two identical pages can result in one showing ads, the other not and 2. a page can show targeted ads for extended periods (days), then PSAs / alternate ads, then targeted ads again.

Take a look at my post (msg #17) in this thread [webmasterworld.com] because I am convinced that what I say at the top of that post is currently true.

richmondsteve




msg:1368507
 5:42 am on Dec 2, 2003 (gmt 0)

onedumbear wrote:
This suprises me as well. Maybe there is another word being used that when combined with the word death, "trips the trigger".

That definitely has some validity based on what I've found on one of my sites which has triggering content throughout.

You may want to contact adsense again and explain your situation in detail and ask them if they can offer a solution.

Been there done that, though not since August. Not to discourage anyone, but if anyone gets anything other than a form letter, sorry about that, we're working on it, or vague changes are coming response please post it. I agree with their decision to address a known problem, but it would be nice if they had a whitelist mechanism to whitelist niche content sites like mine which consistently show ads which are very good matches to the content and users' interests.

I currently only show AdSense on pages that generate about 25% of the site's page views in part because I either cannot modify the content of the other pages or it wouldn't be worth the effort (hundreds of pages, some of which I absolutely cannot alter). Currently, the negative content filters aren't being triggered much. I don't know if they made a major adjustment to the trigger mechanism, a minor adjustment or a human editor whitelist addition, but the percentage of ads which are alternate ads since the 21st has been 10% of that of the two week period leading up to that. Anyone else with sites with a lot of negative content notice a change since the 21st?

GodLikeLotus




msg:1368508
 1:14 pm on Dec 2, 2003 (gmt 0)

Well, I have wrote yet again to Adsense and asked for there comments on stop-words, will post if they say anything useful.

My own position is that I could do away with words like death, murder etc. However words like funeral home/s, mortuary, burial are certainly needed and cannot be changed.

To me its a bit like asking someone with a site about football being asked not to use words like helmet, football, jersey etc.

richmondsteve




msg:1368509
 3:21 pm on Dec 2, 2003 (gmt 0)

GodLikeLotus, you may be able to avoid triggering the negative content filter without changing words like "funeral". Pick a page on your site and do numerous variations of wording and word density of potential trigger words and you may find a version that doesn't trigger the negative content filter and still reads well and is optimized for search engines. Based on what I've found I think it's likely trigger words are each assigned a weight and trigger word pairs may be assigned a weight too and the trigger takes place if the total score or score adjusted for keyword density is reached. YMMV.

JollyK




msg:1368510
 3:24 pm on Dec 2, 2003 (gmt 0)

I have a similar problem on a site about how to protect yourself from malicious hackers, viruses, etc.

Nothing but PSA's.

I'd think at least they'd show ZoneAlarm ads or Anti-Virus ads ...

~sigh~

"Hacking/Cracking content."

Sheesh.

:-)

anallawalla




msg:1368511
 4:15 am on Dec 7, 2003 (gmt 0)

The word "death" appears on 32,900,000 on a Google search
[google.com...]
Could it this really be a good thing for Google to ban such words?

This is not the case. Do the search for "ads by google" death (or any other perceived stop word) and you will see numerous sites that show such words and Adsense ads.

A clue: genealogy sites are full of "death" and the occasional "murder" or "suicide" :)

Perhaps some exhaustive testing might show that such stop words probably have associated exceptions. My observation is that the page needs sufficient on-topic content to get the topical Adwords.

Ash

Jenstar




msg:1368512
 4:24 am on Dec 7, 2003 (gmt 0)

There appears to be a weighted factor coming into play with these kinds of words. Some believe it could be the number of times a certain word (or combination of similar words) is used. Others think it could possibly be weighted as a percentage of stop words to the overall number of words.

On some pages, one death or murder is enough for PSAs, while on others, two or three (or even more) can be used before it will trigger PSAs.

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