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Google AdSense Forum

Is Adwords good for getting Adsense clicks? : )
cause I'm thinking to try it

 3:21 pm on Jan 10, 2006 (gmt 0)

Hello again.
Recent events regarding my job made me think again and think more about using Adsense for a living. I know there are several threads dealing with "Is anyone able to make a living on Adsense" or "how much are you making from Adsense" but...
My "problem" is different. I started a complete redesign of my site, but keeping what I consider it was good. I will add more articles, all related to the previous ones and oriented for the same market. My site only gives information, there's no selling there.
Right now my PR is an amazing 0 and no search for my keywords get my site anywhere on the first 10 pages. So as you can see my problem is traffic, targeted traffic, to be more precise.
Is this targeted traffic possible to get with Adwords? Is anyone of you doing this? And if you are, did you try the "image ads" or the CPM option? I'm asking cause my CPC would be very expensive to get in the first 6-7 positions.
Thank you for your answers.



 4:08 pm on Jan 10, 2006 (gmt 0)

AdWords to AdSense is possible, I've heard of a few success stories but to make it work you will need a high EPC and CTR on your website.

If you spend $100 to get 1000 visitors to you're website then you need to make at least $100 to make it worthwhile. Lets say if you have an average EPC of $0.30 and an average CTR of 15% then you'll make only $45. So to break-even you'll need at least something like a 25% CTR and $0.4 EPC.

Maybe it's easier to achieve this with CPM ads but I haven't tried it yet.

IMO it's better to focus on affiliate programs instead of AdSense. Create a few landing pages and send your traffic to merchants.


 4:10 pm on Jan 10, 2006 (gmt 0)

If you want to do this, you need to learn a lot about adwords as well.

Figure this:
You pay $.30 for a widget keyword on adwords for your widget website. Then 1 out of 10 people who clicked on your adword ads click on your adsense ads, assuming google pay you 60% of the cpc, you make .18c for every $3 you spend on adword. Again, assuming that you can get 10% ctr, which is not easy for most of us here.

Well, If you think you can get higher ctr on adsense and cheaper, related keyword alternative on adwords for your website, you could win.

I've tried this before, and worked for me for some times. But google changed the game, they now made it so difficult for everyone to make money doing this strategy.


 7:27 pm on Jan 10, 2006 (gmt 0)

AdWords does work. In fact it is probably my main targeted traffic generator. If you read the instructions carefully, and write decent ads, you will get lots of good traffic. And people arriving from AdWords do click on AdSense ads. That's the good news. Tha bad news? It will cost ya. I spend more on AdWords than I make back on AdSense. Luckily I make more overall than I spend by grabbing clients via AdWords, and AdSense is just a supplementary income (and some compensation for what I spend on AdWords). So don't rely only AdWords to generate AdSense revenue, because it's almost guaranteed to be a losing proposition.
But the good thing is, you can turn off your ads anytime you want, if your monthly expenditure is getting too high.


 8:37 pm on Jan 10, 2006 (gmt 0)

I think it's possible but as has been pointed out it's not easy. If you are going to do it I'd try affiliate programs also.


 8:41 pm on Jan 10, 2006 (gmt 0)

Try affiliate programs even without AdWords. And instead of AdWords try other ppc programs. Since all of them pay the websitesless than AdSense, you'll find cheaper ppc ad spaces.


 9:18 pm on Jan 10, 2006 (gmt 0)

By some people (including me) "Adwords in > Adsense out" pages are considered parasites that are nearing the end of Google's PPC. Always wondered why they still allow it.


 9:30 pm on Jan 10, 2006 (gmt 0)

Normally you break even if you know how to do it...But considering that google always has the commission, its impossible that google looses money


 9:56 pm on Jan 10, 2006 (gmt 0)

It is a theoretical possibility, I have tried this with very limited success. You will have to throw away 1000's of dollars on stuff that doesn't work in order to find something that does work.

Even then, the profit margin is always on the brink of being negative (which gives a new meaning to the word "profit". So, in a nutshell, it is possible, but it will take a lot of work and a lot of money.

I make only a few dollars a day doing this. I could probably make more, but there are more lucrtaive opportunities on the internet where you can make a living and I tend to focus on those.


 10:10 pm on Jan 10, 2006 (gmt 0)

Adwords for Adsense clicks is hit or miss like most people said.

Adwords for what it was intended to do - bringing visitors to your site and raising awareness about your site, can and will work.

I wouldn't think of it as "I can spend this much on Adwords and make this much back on Adsense" so much as I would think of it as "I can spend this much on Adwords and bring this much traffic in, and If I have enough content and an easy to use site, X number of people brought in by Adwords will bookmark my page, perhaps link to my page, and perhaps tell other people about my page, and will perhaps visit my page often".


 2:31 pm on Jan 11, 2006 (gmt 0)

Thank you all for answering. Yes it does seem a little hard. Maybe I'll use Adwords to enhance the site's visibility and hoping the visitors will come again, knowing they will read an interesting article.
Rytis, I don't agree with you. Adwords in, Adsense out does not necessarily means that site is an MFA. What if the site has good content, would this still made it be a "parasite" :)?
Gendude, I understand and I agree.
So, as most members say, content really is the king, cause it can make my visitors come back or not. I'll keep that in mind.

To all of you recomending affiliate programs, is there any good directory or such, presenting affiliate programs for different categories of websites? Cause when I search for "affiliate programs" on big G, all I get is annoying ebook sellers and programs pretending to make you thousands a day :¦ .Thanks.


 2:42 pm on Jan 11, 2006 (gmt 0)

Rytis...You state:
"By some people (including me) "Adwords in > Adsense out" pages are considered parasites that are nearing the end of Google's PPC. Always wondered why they still allow it."

What exactly do you consider to be a parasite - a page that has AdSense ads on it, and happens to be advertised on AdWords? Users have a free choice what they do when then arrive from Adwords (or anywhere else for that matter), so I fail to understand the parsite label. As many of us have pointed out, the AdWords in > AdSense out route, is, afterall a losing venture if viewed strictly from the AdWords-Adsense balance sheet perspective. But actually, I don't have a clue what you mean - what am I missing here?


 11:52 am on Jan 12, 2006 (gmt 0)

Altius & Inquire:

Simple. The Adsense ad that is shown on parasite-page will be shown on genuine publisher's page, be the world clean of parasites. Which means more earnings for genuine publishers and/or lower bid to advertiser for same click.

Unfortunately, current system brings more short-term profit for Google (a cut from Publisher>Parasite click plus a cut from Parasite>Advertiser click), as opposed to better system to real bussinesses long-term.



 12:07 pm on Jan 12, 2006 (gmt 0)


I am not to offend anybody, of course there are many situations where there is perfectly ethical to have "Adwords in > Adsense out" pages, actually pages where there is lot more things to do, than exit through Adsense.

You will know who you are ;)


 12:49 pm on Jan 12, 2006 (gmt 0)

Rytis, that's not what I asked. So, in your opinion good content + AdSense = "parasite page". Wonder what it takes to be a "genuine publisher"?

Also, let's keep in mind Google is not in this Adsense to judge who's a genuine publisher and who's a parasite ( the readers will do that ). G is selling ads.


 1:50 pm on Jan 12, 2006 (gmt 0)

As long as the AdWords > AdSense advertiser bids in the open AdWords marketplace and pays up when the Google bill comes, he/she is competing with other advertisers on a level playing field. A parasite profits strictly from the goods and services produced by others. By definition the AdWords > Advertiser publisher is not a parasite.


 2:11 pm on Jan 12, 2006 (gmt 0)

When I have only information on widgets on my website and someone else has only a widgets shop (with no real info like lots of e-shops), then I think it's completely fair to have adword-ads b.e. 'need info on widgets? visit www.blala.com' .
Having adsense on that site where ads appear from the widget-shop is completely normal.


 3:13 pm on Jan 12, 2006 (gmt 0)

So, as most members say, content really is the king, cause it can make my visitors come back or not. I'll keep that in mind.

Repeat traffic is important for building a userbase, but I want to emphasize that with really good content and repeat traffic, in addition to building a user base, you are increasing your chances of getting linked by other sites, and if you get linked by the right sites, it'll be the equivalent of spending $100s of dollars on AdWords, literally (not to mention the long-term boost that your PR will receive).

I've written a few articles here and there that have been picked up by other sites, and literally my traffic increased %500-%1000 for several days at a time (and probably increased %200+ long-term). To get that kind of traffic with AdWords would cost a lot.

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