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Very low click rates
Earning is dropping day by day

 6:59 pm on Dec 4, 2005 (gmt 0)

Hi everyone,

My adsense earnings are dropping day by day even I m getting the max traffic from adwords but earning is dropping down day by day.

Don't know how to prevent it and where the problem exists and how can I overcome this thing.

Any suggestions, tips, advices will be highly appreciated.





 7:05 pm on Dec 4, 2005 (gmt 0)

Since last Wednesday, my earning per click have also took a severe dive. On Thursday my earning dropped by 40%, today it has dropped 60%+..... this looks like a serious problem that some of us are facing... looks like it is not effecting others.


 7:24 pm on Dec 4, 2005 (gmt 0)

Same here. Earning dropping since 26th November. All time low.

From $350 daily to $80 daily. Same ads, same trafic.


 8:39 pm on Dec 4, 2005 (gmt 0)

The complete opposit here, see my discussion about extrem high EPC and that I maybe reached the other side of smart pricing.


 8:59 pm on Dec 4, 2005 (gmt 0)

I find my low CTR days are associated with high numbers of CPM impressions. (Which makes sense, if you think about it.)


 1:30 am on Dec 5, 2005 (gmt 0)

kashifkb - are your ads targeted well? Maybe they're off topic to your websited and that might stop your visitors from clicking.


 4:26 am on Dec 5, 2005 (gmt 0)

Funny things happen around the holidays. I hope things are back to normal after the New Years.


 4:40 am on Dec 5, 2005 (gmt 0)

Same experience, sudden drop in mid-November. From $110-$140 daily to $60-$80. Overall revenue is down by about 50%. Nothing really can explain it other than the drop of price per click, still getting same traffic and CTR.


 8:23 am on Dec 5, 2005 (gmt 0)

Smart pricing hits. I moved over another high earning site to ypn yesterday and am regretted why i didn't do this earlier.

You can't beat the system, if google detects you earn high today, you won't continue earning high the next few days, it might last for one to three days, then your earnings will drop.

This is my own experience, i moved some pages to YPN and i am earning almost the same with google adsense. In fact, the impression drops but the EPC raised, bringing in almost the same revenue. So why is this so? I am giving google less pages but i am earning almost the same?

I have been testing this for few weeks. And yes, i am slwoly moving all pages to YPN. Sooner or later, i might move all pages to ypn.

the result: i am getting almost double the income adding both ypn and as earnings together. While last time i am only earning from as solely, now i am earning from both ad companies.


 8:55 am on Dec 5, 2005 (gmt 0)

This could also be a sign of the advertisers being able to apply lower costings to the publisher network!

Advertiser Smart Pricing?


 10:49 am on Dec 5, 2005 (gmt 0)

Adwords now have separate bidding for content sites. Naturally, people are going to bid a lot lower for content sites.

I'm one :)


 11:11 am on Dec 5, 2005 (gmt 0)

You can't beat the system, if google detects you earn high today, you won't continue earning high the next few days, it might last for one to three days, then your earnings will drop.

i got the same here - had a good day last week, then suddenly nothing .............


 12:48 pm on Dec 5, 2005 (gmt 0)

Big decline here too. Wondering if it could be related to the "Advertise on this site" issues:


P.S. To eyeinthesky, I am confused as to why you would bid lower for content sites? Isn't a content site a lot better than a non-content site?


 12:56 pm on Dec 5, 2005 (gmt 0)


Dont get confused, content network is the publisher network (correct me if I am wrong)

Advertisers can pay 2 different costs, one for search results pages and one for the publisher network

Tropical Island

 1:30 pm on Dec 5, 2005 (gmt 0)

The very first thing you should all be doing is using the tools that AS provides.

I use the preview tool to weed out MFAs, PONZI schemes, URLs that go to 404's and info harvesters.

The problem is it takes time to check the sites & enter the URLs into the filter.

For us this system has worked every time our EPC has headed south. These garbage sites do not as a rule bid very high.

95% of the sites now listed in our filter shouldn't even be in the AdWords program. Unfortunately AW has decided that they will not police the system very vigorously so we have to.

How long do you think it would take for a Google rep to run a list of the sites that are being blocked across the AS system and see those that have been blocked multiple times and check them out?

They just don't seem to have the will to do so.


 3:48 pm on Dec 5, 2005 (gmt 0)

Makes me glad AS is only my pocket money, also seen 50% drop in EPC over the last couple of weeks, gradual, but it's there... I did fiddle with the filter, and tried just deleting every site I had blocked, no drastic changes though.



 5:10 pm on Dec 5, 2005 (gmt 0)

The funny thing is my ads are the same, impressions the same and clicks the same - earnings are the lowest ever today... < 10$ usually 40$+ at this time of the day.

Im considering taking them down as It's probably not worth lossing all the traffic I send to Adsense adds for the kind of return.

Perhaps all the advertisers bid on my site on the same day and that is the reason, but seems a little far fetched.


 5:59 pm on Dec 5, 2005 (gmt 0)

When the new "advertise on this site" feature came out, i turned it off....and noticed the next day that my earnings started to go down....left it that way for a week...with consistent lower earnings....so I decided to turn it on to see what happens....mondays are usually my best day....anyways....looks like google wants you to have that feature on....because my earnings have returned to norms...

So i guess i don't really have a choice after all...

anyone else notice that? give it a try.


 6:58 pm on Dec 5, 2005 (gmt 0)

I turned it of the day it was known as ON by default, NO change in earnings up or down.


 7:03 pm on Dec 5, 2005 (gmt 0)

what do you mean by very low, how much are you averaging CPM?


 7:16 pm on Dec 5, 2005 (gmt 0)

Qur1uS, how can you be sure? can you give a status update in one week? I turned mine OFF as soon as I found out it was not mandatory, right when the feature came out. my earnings have stayed the same.


 12:23 am on Dec 6, 2005 (gmt 0)

trader, content sites convert the worst so why would people pay higher for them?


 5:36 am on Dec 6, 2005 (gmt 0)

I can't be sure just yet...I'll let you know in a week...for sure... People have all kinds of different sites...just because it MAY be effecting me does not make it a universal truth...I'm in tune with the ups and downs of my adsense earnings and this last move down seemed to be directly correlated to turning it off...


 5:16 pm on Dec 15, 2005 (gmt 0)

Well since my last posting my earnings have gone back to where they were before + a slight increase.

Will update at the end of the month...

I still think there is a corelation.

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