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Separate Bids for Adsense Sites, is this affecting you? Adwords advertisers can now place separate bids for search and content derekwong28 msg:1378641 3:13 pm on Dec 4, 2005 (gmt 0) Adwords advertisers can now place separate bids for search and content. In practice, this should lead to lower bids for content sites vs search.
However, this will also draw advertisers who have previously turned content sites off back in.
On balance I think this will be good for Adsense partners since Google would have calculated their bottom line carefully before making this move.
It is probably too early to report the effects yet but my Adsense earning seems to be up these past few days.