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This 34 message thread spans 2 pages: 34 ( [1] 2 > >     
Click rate dropped recently--anyone else notice
google click rate dropped by about 35%

 6:54 pm on Nov 30, 2005 (gmt 0)

Anyone else notice a big drop in their rate from google over the last 2 days? We saw a 35% drop and are wondering if they have made some changes that might be impacting this. Been very steady normally.



 7:07 pm on Nov 30, 2005 (gmt 0)

If anything, it's up.


 8:41 pm on Nov 30, 2005 (gmt 0)

13.0% OCT
6.8% NOV

I'd say it changed somewhat!


 8:56 pm on Nov 30, 2005 (gmt 0)

There was a change sometime this month for me that really increased the number of page views and thus decreased the number of clicks. I think it had something to do with multiple ads per page.


 12:57 am on Dec 1, 2005 (gmt 0)

Gee, I thought it was just me.

My clicks went down drastically for the past few days which dropped the income, looks like I finish this month a few hundred dollars below last month, DARN IT!



 1:50 am on Dec 1, 2005 (gmt 0)

has anyone just added the firefox code? I added it to the menu of my site the other day and ctr was half of what it was.

thats the reason for me not sure if it will be the reason for you.



 2:11 am on Dec 1, 2005 (gmt 0)

Nov - 2.4%
Oct - 2.2%


 2:32 am on Dec 1, 2005 (gmt 0)

has anyone just added the firefox code? I added it to the menu of my site the other day and ctr was half of what it was.

That's because your page impressions were double what they really were...

Get it? The firefox ads are doubling your page impressions, your CTRs are dropping 50%...

Not good with smart pricing.


 2:37 am on Dec 1, 2005 (gmt 0)

nope. Did at firset but took it off e=within a day


 4:41 am on Dec 1, 2005 (gmt 0)

prays for Y to come out of beta, and avail to the UK...

Tropical Island

 1:46 pm on Dec 1, 2005 (gmt 0)

Our CTR and EPC plummeted yesterday & this morning.

I immediately went to our sites and low and behold on almost every page, including some normally good producing channels, was an ad in Danish.

Now while I have nothing against our 1 or 2 Danish guests each year a Danish ad certainly does not belong in Canada or the US or here in my Spanish speaking home country.

I immediately blocked it and can see the CTR slowly rising.


 2:21 pm on Dec 1, 2005 (gmt 0)

My traffic dropped almost 90% - my 2 sites with adsense on them became unindexed in G over the last two days..... :( ... must be jagger3....

I know i should wait until the update is over and see if they get re-indexed by G.... Does anyone have a similar experience they can share? Moreover, how long after the G update was complete did you have to wait till your pages got re-indexed, if at all?

Just looking for some light. Thanks


 3:49 pm on Dec 1, 2005 (gmt 0)

Same thing with me:

my CTR has dropped by half over the last few days. Although there have been lots of crap ads lately, the majority of them have still been the same ads by the same advertisers that I have had on my site for a long time. A lot of them are fortune 500 companies too.

I have wondered for a long time if G doesn't somehow from time to time arbitrarily suppress or "cap" the CTR as some part of SP, or some other nonsense?

I mean the whole notion of "ad blindness" would occur gradually, not overnite to thousands of visitors all at once over a day or two. And given that the ad inventory on my site is the same, that the traffic is of the same volume -- coming from the same referrers (mostly SE traffic), something strange is going on! (plus I have ruled out server issues, etc too..)


 4:04 pm on Dec 1, 2005 (gmt 0)

Same here, dropped as well.


 4:51 pm on Dec 1, 2005 (gmt 0)

I also experienced it ... yesterday was my worst CTR day for a long time.


 1:55 pm on Dec 2, 2005 (gmt 0)

November was my best month ever (because of a new ad placement) and now all of a sudden the past two days, my CTR bottomed out to levels prior to optimizing my ad placement. I'm freaking out thinking it has something to do with adding the Firefox referral ad to all my pages (which BTW hasn't produced a single click).


 1:59 pm on Dec 2, 2005 (gmt 0)

BillyS, are you sure about that? Firefox ads count as an extra page impression?


 2:43 pm on Dec 2, 2005 (gmt 0)

littlegiant -

I ran Firefox on my site for only 1 day and my impressions doubled for that day. I took it off the next day and right back to normal.

I'm not alone in this observation, here is another thread where several posters observed the same thing:



 2:58 pm on Dec 2, 2005 (gmt 0)

* Imressions are doubled when you use a referrer button.
* A second referrer button doesnt count.
* CTR affecting smart pricing is becoming propably the biggest misconception in this forum.


 3:06 pm on Dec 2, 2005 (gmt 0)

> Firefox ads count as an extra page impression?

Not sure why Google is reporting the stats this way, but the Firefox impressions - though increasing the overall total number of impressions reported - doesn't seem to be having any ill effect, in other words, I don't think Google is counting them the same way as the regular ads. I've been running the Firefox buttons since they were released and though I haven't made anything on downloads yet, my daily totals are definitely up since adding the ads and so I'm leaving them on for now.


 3:43 pm on Dec 2, 2005 (gmt 0)

Just to be clear, I didn't remove Firefox because of the CTR bug. I did it because I wasn't getting any interest. Even after just a day, it's pretty evident that my traffic was not interested.


 3:48 pm on Dec 2, 2005 (gmt 0)

No big change here. On average, CTR has been down about a tenth of a point in November and early December, but that's to be expected at this time of year. (November and the first half of December are my slow season.)


 3:52 pm on Dec 2, 2005 (gmt 0)

The last few days since the 29th, Nov. CTR lower.

On my site, CTR is lower due to bad ad targeting. Seems that every month I go through 3-5 days of just terrible ads.

Example: cars, car prices, auto insurance ads on motivation contents?

CTR being lower isn't my concern as CPC is surprisingly lower. This is the busiest shopping season!



 4:58 pm on Dec 2, 2005 (gmt 0)

OK thanks BillyS. Actually, I had the exact same experience (stats doubled the day after implementing Firefox referrals). I just wanted to be sure before I pulled them.


 5:06 pm on Dec 2, 2005 (gmt 0)

I already posted this in a different topic - but it fits perfect here.

Yesterday and today my impressions/clicks and earnings have plummeted by around 40% of usuall. My visitors and page views are perfectly steady. Sometimes it's hard to feel I'm not getting totally ripped... but all I can do about it is hope things get better, or drop adsense and stop worrying.


 5:21 pm on Dec 2, 2005 (gmt 0)

Right now, my earnings for the amount of clicks is about 1/5th of where they usually would be today. However, rather than stress too much about it, it's been my experience that Google does this from time to time. I expect that the earnings will "catch up" to the daily average by the end of the day. Now if for some reason should they not... you can bet they'll be lots of people posting about it!

[edited by: Play_Bach at 5:38 pm (utc) on Dec. 2, 2005]


 5:37 pm on Dec 2, 2005 (gmt 0)

Since last two days, CTR and eCPM are in the toilet, down by roughly 60%...

The funny thing is that the traffic quantity and quality are the same, and that nothing on my site has changed, even the ads are largely the same advertisers I have had all along, and are showing relevant ads more or less.

Like I have said before, the major factors that affect CTR dropping (besides poor ad targeting) are usually ad blindness, but that doesn't happen overnight to thousands of visitors all at once...(assuming traffic is at stable levels, that is)

This is the frustrating thing: it is hard to improve a situation for the advertiser (conversions leads, improving their ROI, etc..), if Google doesn't give the publisher any meaningful feedback, other than the usual pedantic canned responses. Even using an Adsense tracking script, analyzing the heck out of my logs, having channels for almost every page, still do not explain something like this. Columbo couldn't even explain this!


 6:51 pm on Dec 2, 2005 (gmt 0)

Maxgoldie, is it possible that seasonal factors are reducing your CTR?


 7:22 pm on Dec 2, 2005 (gmt 0)

Not really, my site is tech-related: stable visitors, moderate CTR, original, rich content etc. So there are really no regional, cultural or evident economic factors that create high/low seasons for me.

But that is the thing, if my site would be centered around seasonal content, then I would likely see things such as traffic changes, ad quality (targeting) changes, etc, plus maybe see those changes more gradually as well.

The thing that is weird here is that the sorts of changes that I am seeing over the last few days, is that they appear out of nowhere, last for an unpredicable amount of time, and then lead to another host of changes.


 8:04 pm on Dec 2, 2005 (gmt 0)

Once I lost all Google traffic, my CTR soared... often times 25-30% higher than it used to be. Strange... and seems to contradict what others have seen in the past.

This 34 message thread spans 2 pages: 34 ( [1] 2 > >
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