homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

Are these statistics normal?
Please advise...

 7:43 pm on Nov 25, 2005 (gmt 0)


I've had an information/product based site for some time now, and I've just activated adsense. I just received my first earnings today. Can someone please explain the following:

Page Impressions = 9
Clicks = 2
Page CTR = 22.2%
Page eCMP = $14.36
Earnings = $0.13

Why is my page eCMP $14.36 but I only earned $0.13.
I never clicked on my ads. Can someone please shed some light! THANK YOU. YOU GUYS/GALS ARE SO HELPFUL!



 7:47 pm on Nov 25, 2005 (gmt 0)

Page eCPM means you should earn that amount for every 1000 page impressions.

"M" in the advertising world means 1000



 7:48 pm on Nov 25, 2005 (gmt 0)

Is $0.13 for 9 impressions and 2 clicks normal?
or is that very low?


 7:52 pm on Nov 25, 2005 (gmt 0)

The eCMP is pretty much a worthless number unless you have something else to compare it too. Like if you had an old advertiser that gave you that number. I mainly just look at the Earnings. I wish they would provide a earnings per click avg that would be more usefull to me. Also you need to run adsense for a few months before you start trying to understand the stats. Even then it is hard to understand when you factor in Smart Priceing and all the other zillion factors that affect your earnings. Google basicly just says stick this code on your page and we will decide how much we want to pay you. G will make it so complicated that you could never understand how you make money.

Also don't even try to compare adsense stats with your site stats it will make your head hurt.


 7:54 pm on Nov 25, 2005 (gmt 0)

I see. I just thought that 2 click would earn me more than $0.13.


 7:58 pm on Nov 25, 2005 (gmt 0)

The statistic contains much to less impressions to be relevant.

There is a statisitc formula how to determine +- range by the number of watched incidents.

Also the value of clicks can scatter in a wide range of easy 1:100

With 2 watched incidents, You have also by far not enough statistic data to tell something.

The next click could be $2 or just 2 cent.
You need at last some 1000 impressions and some 100 clicks to see in what range Your site really is.


 10:53 pm on Nov 25, 2005 (gmt 0)

Different clicks earn you different amounts, and you never can tell what ads will earn you more. Also, you might even find that the same ads will give you different income depending on time of day, and where the click is coming from. There are so many factors involved.

The best advice is to go on data accumulated over time. You will then find out what is "Normal" for your site.

eCPM as others have pointed out is a measure based on 1000 impressions. It's very useful when comparing channels with vastly different click / impression rates as to how effective a page is at earning you money.


 11:04 pm on Nov 25, 2005 (gmt 0)

Even better advice is not posting all that information. All but the earnings are against the Google's TOS. You could get your account banned.

That's 3 and 1/2 cents per click.


 1:19 am on Nov 26, 2005 (gmt 0)

I just thought that 2 click would earn me more than $0.13.

Don't knock it. You could have made less.


 1:47 am on Nov 26, 2005 (gmt 0)

Im still alittle confused about earning with page impressions can somebody break that down.I hear you earn when you get 1000 impressions


 7:14 am on Nov 26, 2005 (gmt 0)

It is just a stat there is no connection between what you earn and getting 1000 impressions. It is very normal for people to get $0.10 or less clicks even with thousands of page views. Some people are lucky to get over $0.05 a click. Very few people make any money with adsense.


 12:27 pm on Nov 26, 2005 (gmt 0)

"Very few people make any money with adsense."

That depends much from a point of view. For me, 100$ a month would be "nothing", yet to someone it would be a dream come true.

I think it's always possible to make more money from AS than from regular banner ads, it just needs work and testing with the units, placement and colors, etc.


 12:34 pm on Nov 26, 2005 (gmt 0)

From experience it is possible to turn 20-50$ over night to 500-800$ a day if you have the following:

1. a nice user base
2. your site must be aable to handle the users online concurrently (mine could only handle 50 queries per second and now change allows me to have 800 queries per second)
3. you must place your ads in a visible place matching your site link colours and theme of your site
4. do not attract attention to your ads as this makas them look like advertisements, remove your border background by making it the colour of your page background this blends well and place in your header, don't place writings near it
5. ctr increase can be achived by placing content near the ads that people would suspect the ads as relevence to the content , ie. computer review links above adsense links try to follow same format in a skyscapper this is Gold.


 3:58 pm on Nov 26, 2005 (gmt 0)

I just thought that 2 click would earn me more than $0.13

Count yourself lucky :) One of my channels showed I lost two visitors for the princely sum of .... $0.03 the other day! Sometimes I wonder why I bother, grumble, grumble ;)


 4:48 pm on Nov 26, 2005 (gmt 0)

You need a bigger sample of clicks to know how your site is doing with advertising.

With only 9 impressions and 2 clicks any value you get can fluctuate between very low and very high values. You cant make predictions or any kind of analysis with such a low data sample. Just enjoy the absolute earnings.

Perhaps with 100 to 1000 impressions you may get worthy stats to analyze. Until you get there, just concentrate on increasing the traffic and value (content, etc.) of your site.

Hope this helps.


Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved