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Google's way to say "Thank You".
Noticed unusually high EPC on special days
mzanzig




msg:1395291
 5:47 pm on Nov 24, 2005 (gmt 0)

When I logged on to AdSense today, I was pleasantly surprised to see an unusual high EPC so far. And this on a Thursday which is traditionally not a well-performing day for me! I had this before just once, and that was the day before my birthday.

the day before my birthday --> + 94%
compared to the two weeks average before and after that day!

Thanksgiving so far --> + 80%
compared to the two weeks before Thanksgiving

So I started to wonder whether Google has a very special way to say "Thank You" to us?

Anyone else affected?

 

vincevincevince




msg:1395292
 6:02 pm on Nov 24, 2005 (gmt 0)

...click, clack, click, clickity click....
(the sound of countless publishers making scripts to automate setting their date of birth to tomorrow each day)

netchicken1




msg:1395293
 6:04 pm on Nov 24, 2005 (gmt 0)

Are we on the way to developing Google into a cargo cult where the gods smile upon us in a benevolent manner :)

skunker




msg:1395294
 6:07 pm on Nov 24, 2005 (gmt 0)

Lock this thread, lets move on. Ridiculous. :)

jomaxx




msg:1395295
 6:09 pm on Nov 24, 2005 (gmt 0)

I hope this is a joke.

steve40




msg:1395296
 6:22 pm on Nov 24, 2005 (gmt 0)

Higher CTR on weekends and public holidays is understandable

Surfer has more time to surf and therefore more willing to click on something they find of interest

most when surfing from work find the information they are looking for and don't surf just to surf

steve

xiaoxin




msg:1395297
 6:27 pm on Nov 24, 2005 (gmt 0)

not a joke.

On that month, my daily income is only half a dollar.

but on my birthday, my income is $3.

Alioc




msg:1395298
 7:09 pm on Nov 24, 2005 (gmt 0)

Then lets change the birthday data everyday, for the next day. :)

Nicke




msg:1395299
 9:06 pm on Nov 24, 2005 (gmt 0)

Higher CTR on weekends? I always have lower earnings during the weekends. Look like my visitors surfing mostly during work hours.

steve40




msg:1395300
 9:15 pm on Nov 24, 2005 (gmt 0)

Nicke

Sorry explained that wrong
lower visitors but 2% increase in CTR by those who visit earnings are still slightly lower but better ecpm so earnings higher per thousand

steve

Father_of_9




msg:1395301
 9:26 pm on Nov 24, 2005 (gmt 0)

High EPC means high clicks.
High click = not good for advertisers, too expensive.

danny




msg:1395302
 9:56 pm on Nov 24, 2005 (gmt 0)

Have you done a proper multiple regression, allowing for tidal movements and the price of oil as possible confounders?

jdvjdv




msg:1395303
 1:12 am on Nov 25, 2005 (gmt 0)

Don't forget to allow for the phase of the moon. I hear that it can be quite auspicious given the proper consideration.

Knappster




msg:1395304
 4:11 am on Nov 25, 2005 (gmt 0)

I'll be searching for hidden clues in the Google holiday logos.

woop01




msg:1395305
 5:22 am on Nov 25, 2005 (gmt 0)

The scariest thing is some people obsess over their Adsense earnings so much that they actually notice this kind of stuff.

yoyo8




msg:1395306
 7:43 am on Nov 25, 2005 (gmt 0)

Wait a minute, someone sneezed in China just now and I noticed my ctr go up significantly. I hope more people start sneezing in China. Thank you China!

Knappster




msg:1395307
 8:53 am on Nov 25, 2005 (gmt 0)

I hope more people start sneezing in China.

Next thread: The possible effects of a bird flu pandemic on EPC.

Essex_boy




msg:1395308
 9:04 am on Nov 25, 2005 (gmt 0)

Its my Hamsters birthday tomorrow how can I tell Google?

Visit Thailand




msg:1395309
 9:06 am on Nov 25, 2005 (gmt 0)

Next thread: The possible effects of a bird flu pandemic on EPC.

I realise that was tongue in cheek, but if a pandemic ever happened, it would affect us all, and not just at an AS level.

There are many here I am sure who were (the sites/business etc) very badly affected by SARS, and if all the hype it to be believe Bird Flu has the potential to be a lot worse.

Let's hope we never see a thread like that.

I am off to buy a book on voodoo now as that is what the rest of this thread seems to be about!

my44




msg:1395310
 3:21 am on Nov 26, 2005 (gmt 0)

I too have lower earnings on weekend. I think most people web browsing at the office, and weekend is for the families :)

ann




msg:1395311
 3:09 pm on Nov 27, 2005 (gmt 0)

Or as my Mom called it "hoodoo" :)

That does seem approiate for this thread.

catch2948




msg:1395312
 5:03 pm on Nov 27, 2005 (gmt 0)

Well, I was going to ask about the same, but wanted to wait to see if anyone else noticed this "trend" ...

My eCPM was incredibly high on Thanskgiving ... Impressions and clickthrus pretty much normal, but eCPM as much as 10x normal ... Thanks Adsense :-)

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