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An Eye Opening trip with the Preview Tool
I'm no fan of blocking urls.... but....
ken_b




msg:1357490
 11:08 pm on Nov 23, 2005 (gmt 0)

I'm no fan of blocking urls, but I just used the preview tool to take a look at the ads available for some of my pages.

YIKES! Talk about discouraging.

I looked at 5 pages.

Overall 2 out of every 3 of the ads showing as available were trash, and got blocked.

Most of those appeared to be PPC directories. A couple were loosely related to my topic, but not close enough. And a couple of the seemingly reasonably targeted ads went to landing pages that never opened.

That's downright scary, and can't be good for threputation of my site. Now I'm wondering what's showing on the other nearly 1,500 pages.... sigh.

 

malachite




msg:1357491
 11:41 pm on Nov 23, 2005 (gmt 0)

Most of those appeared to be PPC directories. A couple were loosely related to my topic, but not close enough. And a couple of the seemingly reasonably targeted ads went to landing pages that never opened.

You too! I've spent most of the day also blocking just these types of ads. Adsense seems to be having an off-week as far as well-targetted ads goes :)

garyr_h




msg:1357492
 12:30 am on Nov 24, 2005 (gmt 0)

Malachite... maybe that's why I'm earning more this week.. haha...

netscan




msg:1357493
 3:59 am on Nov 24, 2005 (gmt 0)

Yeah, it's gotten real bad on mine too, I'm no fan of blocking ads but some of it is just nuts

jetteroheller




msg:1357494
 7:06 am on Nov 24, 2005 (gmt 0)

You have it easy.

I have also pages where the theme employment is mentioned. This leads to MLM ads appearing.

I have now around 100 MLMs in the filter.

The rest are CPC ad pages and strange companies
selling everything from the Vatican to used dog cake.

david_uk




msg:1357495
 7:23 am on Nov 24, 2005 (gmt 0)

HEY - CALM DOWN THE LOT OF YOU AND LISTEN TO ME.

I'm a huge advocate of blocking, as getting rid of the crap sites has upped my income a great deat. BUT you have to do it intelligently!

First thing to know is that the adsense preview tool DOES NOT show the ads that are being placed on your site. Be wary of this. Google actually say this in their help file:-

The ads displayed in the AdSense preview tool are sample ads, based on standard AdSense targeting and filtering. As all AdSense publishers have the option of filtering ads to fine-tune the selection of advertisements on their page, you may find that the ads in the preview tool do not exactly correspond to the ads on the page.

https://www.google.com/support/adsense/bin/answer.py?answer=10011&topic=160

So the ads that you see in the tool are NOT NECESSARILY ones that have ever, or will ever be seen on your site.

DO NOT make a block list based on the tool. I've seen ads appear in the tool that have been blocked for months!

Use the tool to locate the URL of an ad you want to check and possibly block, but don't use it to see what ads show. The only way to know what ads show is to look at your site, and base your block list on ads actually shown.

My rules for blocking are:-

Ebay / amazon affilliates

All MFA sites such as scrapers, directories or sites with a large proportion of ads on them, and low content.

I don't block ads from competitors or moderately mistargetted ads. Targetting varies from time of day, and is at it's best during peak hours. I will block persistant ads that are completely off target.

So if you have made a block list based on the tool, I'd advise you to scrap it and start again by making a list of ads you've actually seen. It will be a lot smaller, a lot easier to manage and you aren't wasting the list by blocking ads you'd never see anyway.

malachite




msg:1357496
 10:34 am on Nov 24, 2005 (gmt 0)

David, in my case these *were* ads appearing on my site - I can't use the preview tool anyway :(

All the ones I blocked were of the type described by the OP. I don't mind losing a visitor to a site that's going to possibly be useful to them, but not to a site that doesn't open, or has no content!

abbeyvet




msg:1357497
 10:58 am on Nov 24, 2005 (gmt 0)

The only way to know what ads show is to look at your site

Which is also a very blunt tool, since it shows only the ads targetted to whatever country you are in. Not much use for a lot of sites.

Tropical Island




msg:1357498
 11:22 am on Nov 24, 2005 (gmt 0)

I live in a SA country and the only way I can see the ads from major countries is with the Preview Tool.

Whether those are the actual ads or not when I block them my numbers go up.

The problem now is that I'm up to 175 URLs which doesn't leave much room for new ones.

With the problem growing exponentially and AS not seeming to care they need to give us more than 200.

Marcia




msg:1357499
 11:46 am on Nov 24, 2005 (gmt 0)

If I mouse over and see URLs for sites that are nothing more than ppc, I check them out and filter them because they aren't appropriate or targeted for site visitors. IMHO they're deceptive ads.

Aside from that, we really do need to be able to filter by channel or by site - for everyone's benefit, for better targeting.

netscan




msg:1357500
 1:00 pm on Nov 24, 2005 (gmt 0)

Just one of those weekly things I guess, one week good advertisers and CPM, the next crap on both fronts. Rinse, repeat.

Iguana




msg:1357501
 7:25 pm on Nov 24, 2005 (gmt 0)

It's worth remembering that off-theme ads can be very good earners. If your page is about a band called 'Ferrari' and Google ranks you high for that term then many people may come to your site looking for car info - they will find music but are very likely to click on the car adverts.

send2paul




msg:1357502
 8:16 pm on Nov 24, 2005 (gmt 0)

Maybe it's just me... but... if you optimised your webpages a whole lot more - would that not make sure that only the desired targeted range of ads would appear.

Equally, there is a part of the Google Adsense help area which talks about "section targeting" which allows you to suggest sections of your text and HTML content that you'd like us to emphasise or downplay when matching ads to your site's content.

Does that make any sense?

Tropical Island




msg:1357503
 8:16 pm on Nov 24, 2005 (gmt 0)

It's worth remembering that off-theme ads can be very good earners.

I don't think the general intent here is off-theme ads. It's all the other garbage - mostly MFAs and MFO/Ys.

otc_cmnn




msg:1357504
 9:54 pm on Nov 24, 2005 (gmt 0)

I also wouldn't recommend this week as a good one to make too many decisions as it is US thanksgiving. Traffic and sales hit the floor this week (especially today - worst of the Q) before hitting the roof over the next few weeks. Many advertisers will have pulled their ads during these poor conversion days, expecially already crappy performers like the GOOG content network. I know I have.

danimal




msg:1357505
 4:11 am on Nov 25, 2005 (gmt 0)

speak for yourself, otc_cmnn... tuesday was the best day that i've ever had, by a long shot... of course, it followed up a sunday that really sucked wind :=/

if google is serving up the irrelevant, garbage ads that it sometimes does, get rid of 'em asap... junk ads won't be clicked on anyway.

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