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|AdSense Site Targeting|
Just logged into adsense and see the following new feature
Site targeted ads link will now appear in Google ads asking if advertisers wish to advertise on this site
G suggests you create landing page for potential advertisers with site logo and any information you think will be helpfull to the advertiser at which point adwords advertisers will create adds targetted to your site
Looks interesting any body have ideas of potential of this new add on
[edited by: martinibuster at 9:14 pm (utc) on Nov. 21, 2005]
[edit reason] spelling [/edit]
Sorry to hear that some of you are seeing "advertise on this site" after disabling the feature.
Almost as soon as I heard about this, I opted out. Being experienced with eBay from years past and their nefarious opt-ins for sellers, I know that anything a major supplier presents with an auto-opt-in is usually a boneheaded idea or designed only to benefit the supplier (in this case G).
I am not seeing the links for "advertise on this site" anywhere on my site, so I believe there is hope it will disappear for those who have indeed opted out.
I'd opt in if Google would tell me who is clicking on the links to my landing page, and if I could control how much I charge and how much I make per click.
In other words, hell will freeze over first, mostly because of G's intransigence and secrecy.
Added: I agree with an earlier poster who mentioned the possibility that if enough publishers don't opt in, they will automatically opt in all of us (or a significant number of smaller publishers). While that's a possibility, I really can't see G doing it, though their brass has amazed me more than once.
If that happens, G's overall credibility will be even more tarnished.
Even though I sell my own advertising on some of my sites, I would opt into this if it had two features:
1) I could opt in on a per channel basis
2) I could upload different logos, etc for each channel (for me, websites).
After mulling it over a bit, I've decided to unblock the three BS directory sites that I've been keeping off of one of my sites. Why? Simple. I'm tired of trying to police the Adsense ads that show up.
Hopefully in time, Adsense site-targeting on my sites will become expensive enough that only legit advertisers will bother using it - the BS advertisers priced-out.
"Time will tell" (always does).
|I'm tired of trying to police the Adsense ads that show up. |
It has always puzzled me how so many here can find the time to do all this policing, filtering, trying to figure out the magic formula to beat smart pricing, check your stats 10,000 times a day, post and reply to questions on WW, etc. What time is left to create new content? ;)
|It has always puzzled me how so many here can find the time to do all this policing, filtering, trying to figure out the magic formula to beat smart pricing, check your stats 10,000 times a day, post and reply to questions on WW, etc. What time is left to create new content? ;) |
Exactly. Just took me a couple of months to realise even the little bit of "playing cop" wasn't worth it - both in terms of time spent and perceived $ gained. It's Google's job to police their advertisers and run Adsense - so for now, I'm going to "step-aside" and let them do it.
|What time is left to create new content? ;) |
Fortunately, my visitors are responsible for the bulk of that. :-)
|I used to think that way too. But it is a dangerous way of thinking, at least for your own income. |
Google's algos revolve around maximizing their own revenue, not yours. This is where the average webmaster gets confused.
I think Google's aim is to do both - but given the choice, they put their own profits first. Your remarks indicate that you do the same - which is entirely proper.
Google introduced this feature with the goal toward raising its profits which, all else being equal, would mean that on average publishers would also make more. (I just don't want to be amont those, ideally the few, who end up with a "below average" result.) Google can see its competitors on the horizon - it can be safely assumed that they're not aiming to alienate their publishers and slash eCPM.
If ASA is still reading, it might be better if there was a link that we could use indpendently of the AdSense unit. e.g. one could put it on a separate advertising page, etc, for each domain name in one's account.
For general surfers (99% of visitors), having the extra link within the AdSense ad is a waste, and adds to visual clutter that could lower CTR.
Am I the only one who still hasn't seen the "Advertise On This Site" link? It's enabled in my account, but it doesn't appear on any of my sites. I've browsed quite a few sites today that have AdSense, but I haven't seen it on any of those sites, either.
I have read through all the posts in this thread and I can not uderstand why any of you care if the site targeted ads are relavent to your site or not. I run an outdoors site and I could care less if all the site targeted ads on my site where about bubble gum.
The site targeted ads are only CPM not ppc so I make money no matter what the ads are about. It does not matter to me at all if my visitors click on those ads or not as I will still make the same amount of money even if they don't click on any of them at all.
The other thing is that for months now adwords users have been able to target our sites for CPM campaigns so nothing has really changed at all except that they may be targeted more often now with this increased CPM marketing effort.
The only downside I can see in this is that our visitors will not get to look at ads that are as intersting to them. But I think even that may be a positive as they will then click on the ppc ads that are relavent to them. With them clicking on the ppc ads most often we will be getting paid twice for some page impressions where there are both cpm and ppc ads running.
|I can not understand why any of you care if the site targeted ads are relavent to your site or not. |
Because on one of my sites they seems to displace targeted PPC ads and cause a drop in income. I understand that the Adsense web site and reps all state that their code for ad selection always maximizes revenue for publishers, but in my experience this is not always true.
Whenever I see the big block ads on my one of my sites and the ad content only matches a handful of pages yet shows site wide, my Adsense income drops. If I URL block those types of ads then my income goes back up.
This has happened enough times now on different occasions that it is unlikely to be sheer coincidence. Plus other posters here have report similar experiences with untargeted block ads and having income drops when they appear.
|Whenever I see the big block ads on my one of my sites and the ad content only matches a handful of pages yet shows site wide, my Adsense income drops. If I URL block those types of ads then my income goes back up. |
This is something I have not yet completely got my head around.
When I block CPM ads I just get others in their place, and nothing really major seems to happen to overall revenue.
Plus with geo-targetting how can you possibly go through every possible scenario to see what your users are seeing. The preview tool is of course one way, but there are so many variables, it makes it limited unless you target certain markets.
The way I see it, and of course I may be wrong, but G has an interest to serve us the best performing ads, as the more revenue we get, they get.
I do hope they urgently address the multiple domain ad landing pages issue, but apart from that I have confidence in G trying to offer us as many tools as possible to optimise revenue.
I have not opted out of this Site Targeting yet but then again I have not seen one Advertise on this site link yet (on any site).
I should just add that many of the CPM ads do not appear site wide. I believe this is because G feels it can better target some pages for ads which are more relevant and/or higher paying.
when you click on that advertise me link you get under "Where your ad will appear" Maximum Impressions/Day: 0-10,000 for my site, apart from that this figure is completely wrong, it is insane to have 0 to 10.000...
Imagine a potential advertiser who is interested to invest in a very much niche site, and sees 0 to 10.000. What will be his thoughts? "Has the site now 500 pageviews or 9.000? That is a huge difference especially for niche sites...
apart from that, if i have 100 sites using adsense will all my pageviews be calculated in the landing page of the clicked site? If so, isnt this extemely misleading the potential client?
I see a problem in that lots of my "sites" simply use the same url but live in a folder. With different subject matter. wrong ads will be displayed.
And the fact that it now says ads twice on each ad block is overkill, will lower click through as visitors see they are "ads" about 6 times on every page. Looks untidy and cluttered too!
What they really wanted was an extra advertise on google so we get in fast before Yahoo or MSN get a look in link. Which is exactly what you get left with when you "opt out". Seems to me that this is going to mean masses more new cpm advertisers in the system. I hate cpm because I send valuable targeted nich traffic and it always effects my income!
And my visitors will complain about weird non related ads in all the other pasges not related to the original content that the poor advertiser clicked on!
Overall it will mean a less efficient less targeted system? But more total advertisers for google. I dont like it as you can tell!
Ok since no one responded in my thread i'm going to ask here:
My site is hosted in USA and entirely written in English for an US audience.
My company is in france. So all my google adsense is in french, INCLUDING the landing page of adsense site targeting.
Does it mean that all the visitor that are going to click on "advertise here" link will see the page in french?
This would be terrible since 100% of potential publishers are not French and will not understand the landing page.
brakkar, my sites also have visitors from different language regions. The way it looks to me (look top right coner of the Sign up-page) is that the language choices available there are available to visitors going to the page and decided by Google through its usual methods, provided of course that you don't create a custom initial text.
I just noticed a somewhat disturbing thing about the sign-up process: When a potential customer clicks on the Sign up-link, the next page displays the url that the ad will be placed on without the www. I have written www.widgets.com as the url, Google uses widgets.com, eg. when you do a mouseover. Is this going to be another source of canonical address problems for (some) adsense users?
Has anyone actually browsed the links on the landing page? It is pretty clear the attention is to simply get advertisers and they are geared to that end, NOT geared to getting them to advertise on our sites.
Read it all, it gives much food for thought.
I wish that was shocking.
If you really want advertisers to use adwords to target your sites, why not just write a page explaining step by step guidlines that they can follow.
If an advertiser is interested in your site they either would've targeted the site already, called/emailed to ask to advertise directly, or found a page on your site explaining how to advertise.
I don't see the need at all, for the link explaining how to use adwords. Like Ann said, G wants to get new advertiser accounts open, not necessarily targeted to our sites.
This has a few rought edges. I think having a different sign up per domain, or better still per channel is the best way to do it. I run two main unrelated sites and a few little ones off the same account - the system as is doesn't really work.
I'm going to buck the trend and say that I think it's a good idea. I let Google handle the geotargetting and payments from advertisers for a cut of the fee, so I don't have to spend time and money doing it. This is just an extension of that system.. it's really just too difficult for me to deal directly with advertisers, and this gives the advertisers a great deal of control and they can target visitors precisely. My visitors come from all over the world, so the geotargetting is an important factor.
Two things though:
1) I've not tried the signup process, but if they click the link I suspect they'll just get the usualy AdWords screens which can be a bit daunting. A simpler sign up would be nice.
2) How about some commission for signups, eh Google? If we turn somebody onto AdWords and they spend a shedload of cash on someone else's site, perhaps a consideration to the original referrer might be appropriate.
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