Has anyone considered targeting their own site?
Create a targetted ad pointing at your own site drawing users to some landing page where you try and monetize the traffic, adsense ads, specific products to buy, whatever.
The goal is to raise the EPC on your site by forcing other advertisers to pay more. Google should have put in a "minimum bid" you for CPM on your site (either by letting you set one, or by taking your average eCPM and displaying it to potential advertisers as a minimum), and this could be a poor-man's version of that.
You would get back some of the money it costs to run the CPM ad since it is your own site. Google would obviously get a cut. The question is whether Google's cut is worth more or less than the increased revenue you will get from all the real advertisers on your site.
>>"The advertiser can make a campaign just to target your site so they know just what your site does regarding conversions etc. so advertisers get all the information and publishers get nothing."
If that is true then all competitive publishers are already screwed anyway with respect to my earlier described scenario. So nothing's different with this option, other than we're simply sending prospective direct advertisers to them?
>>"Has this actually started? I saw one of ASA's posts that said it started 19 November yet all the ads I have show the standard Ads by Google or similar."
I would have guessed mid-day 17 November as that's exactly when our earnings started to tank following two months of 2xUPS-club rates. ;)
IMHO it really is unfair to advertisers if they only let them bid by domain and don't let them bid on a particular page on a site, since there can easily be a WIDE diversity in visitor interest in a particular product between pages. Many of our sub-pages are in the top 3 results for key terms and get very high CPM, while others are well visited, but not for commonly sellable terms. Term/page CPM can vary widely, so they are truly suckers if they bid high enough to get on the desirable pages and wind up on the cruddy pages. Likewise, on those cruddy pages, the conversion will be bad, so it may look like our entire site had bad conversion overall.
In response to Marcia,
Tasteless sarcasm. Well, I actually thought it was in good taste. Please understand that doing business in the blind (G won't reveal anything about who is advertising on YOUR site) leaves me with a sense that my business partner (G) may not be completely ethical. Never trust anyone who says, "trust me."
But, that's just me. Your experience may be different.
|so it may look like our entire site had bad conversion overall. |
I agree. Letting advertisers target our site with ads that override content matching, and then basing our income on conversions, is illogical for all parties concerned and especially unfair to publishers.
I'd be happy to outsource all my advertising to Adsense. Just take control, I don't want to do any of it. I only want to work on content.
Right now there doesn't seem to be any way for me to promote the fact that advertisers can target my site specifically with Adsense. Is there a link I can use, or a banner I can make?
universetoday, you will soon start seeing a link at the bottom of AdSense adblocks that says "Advertise on this site."
|Just take control, I don't want to do any of it. |
Good idea, let them take your customers and 100% of the profits.
When I see you post your AdSense earnings are down you'll know why I have little sympathy as I keep my direct advertisers and 100% of their money so when AdSense dips I'm not out of business.
This is a great feature for those without time, inclination, or savvy to attract direct advertisers.
However, revenue share information would be appreciated.
I might be too hungover, but I enabled this feature to test and nowhere on any sites do I see an "advertise on this site" link.
I do however see a new odd looking ad block showing up in a skyscraper. CPM ad?
I like the new feature. I often run into publishers that would rather turn away business than figure out a solution to rotating publishers into their AdSense banners. Unfortunatley I cannot find this feature enabled on any of my favorite sites.
I don't have anything against this new feature, but I think its usefulness will be limited on most editorially diverse sites. My travel-plannning site is a good example: A tour operator that covers the continent or an international airline that serves multiple gateways might be interested in a site-targeted CPM campaign, but the bulk of my potential advertisers are likely to be businesses that need contextual targeting. A hotel or an apartment-booking service in Widgetburg or Nouvelle Widgette isn't likely to find it cost-effective to advertise on every page of my 5,000-page site, and a travel agent who specializes in Elbonian raft cruises probably has no interest in having an ad running on my pages about Widgetonian naturist resorts. Until advertisers can specify site-targeted contextual ads, not just run-of-site ads, this feature is likely to be a disappointment to advertisers (and to me).
|What everyone is neglecting to talk about is the fact that should someone sign up to target your site (has an interest in your pages) they STILL have to jump through hoops to get placement which they may not get due to other, higher bids. |
I would hope that Google would automatically generate feedback - Something along the lines of, "Based upon your bid of $X per 1,000 impressions, you can expect approx. Y daily impressions for a daily advertising cost of approx. $Z."
hey guys (and gals!), you know if this doesn't get taken up, G might just take the "optional" part out of it.
I look forward to THAT WebmasterWorld thread if it happened....
Yep, black helicopters, tinfoil hats, TheEndOfTheWorld(TM), nuclear bunkers, Y2K, and ...
... "My earning are down 1% and I DID NUTHING RONG!"
And that would just be post #2 on the thread. B^>
PS. Did I forget: Google is evil... B^>
After writing to, and showing the AdSense Support Team how mistargeted these site-targeted ads are, they agreed to remove any site-targeting from my site. They stated "If at any time in the future you'd like to opt back in to site targeting, simply write us an email to let us know."
I'm glad they agreed to do this as it doesn't do anyone any good when the ads are not targeted to the page content.
I have nothing against site-targeting, but without page targeting it can be pretty much useless.
Thanks AdSense Team ;)
Well, pitching in.
Unlike some, for one site, this is a GREAT feature for me. I think this will really work well - for ONE site. But I've turned it off as I have 5 sites in my account, with vastly different audiences.
Google, the second you make custom per-site landing pages, I'll be running to turn this on for SOME of my sites. Until then, I've turned it off and it's staying there.
Googleguy, if you are listening, we need to be able to remove logos if we change our minds. I'm still stuck with the one I don't want, meaning I cannot enable onsite sign-up.
Site targeted ads are unfair to both, the advertiser and the publisher.
They are way off targeting wise and will consequently produce very poor results for most advertisers (hence the very low entry point of a minimum of $.30 per 1000 impressions.....which is way off market standard average of approx $2.5-$4.50 per 1000 views with many other networks). Needless to mention that G CPM ads pay s*&% for most publishers.
The only party standing to gain in massive profits (and i mean MASSIVE profits) are google. You see they suddenly realised that they have billions of page impressions per day across the entire publishers network....many many impressions that did not result in a click.
Why not sell them to advertisers for a very low, affordable cost?
You do the math...
And what about them poor publishers which most are already severely abused via the jagger algo, smart pricing and other vegetables?. Ho, they may well be interested now in starting to use adwords even more now. They will fit our new CPM model perfectly. Time for them bustards to start paying for visitors.
Welcome to google’s economy boys and girls. Google greed is continuing to lead this entire industry down the drain...
If you ever asked yourself how come you cannot opt out from CPM ads? read this post again for an answer.
And now they are after your own direct advertisers...the ones paying your bills when times are though. No revenue sharing info no commission payouts not even a thank you note...
By keep feeding this monster monopoly you are digging your very own grave.
[edited by: Max_M at 12:58 am (utc) on Nov. 22, 2005]
The more I think about it, the more I agree with IncrediBill. This is going to SCREW the publisher, big time.
To sum it up:
One, and only one positive out of this is that someone browsing your site may decide "wow, this is a nice site to advertise on". At this point, this is an Advanced Web User, pretty capable of finding email address or "contact us" form at the bottom of EACH PAGE to ask about advertising opportunities. I don't want it to go and spend part of their hard-earned money on a middleman.
The negatives are far and abundant:
1) no way of controlling who targets your site
2) no way of controlling price of ads - I have to split this into 3:
--a what if I charge direct advertisers waaaay more than what Google will charge them (with Google$ potentially $0.02 per click)?
--b with ads placed on almost any page that direct advertiser's budget will get sucked out dry by Google showeling their ads anywere it pleases - bad for both the advertiser and publisher, only good for Google
--c what if you target high-priced keywords? Then maybe advertising directly would've cost potential advertiser a lot less
Not to mention loss of direct backlink(s)
3) potential for malicious ads - as someone pointed out above, one can create a competitor-site targeted campaign that'd say "THIS SITE SUCKS, GO TO OUR SITE" (or something of that nature)
4) How is this "going to benefit smaller sites" I don't know - what, advertisers all of a sudden would deside to advertise on smaller sites? "Impulse ad purchase", anyone? :)) How will this twisted logic work, or maybe I don't understand something?
"Advertise on this site" is now showing up on all my Adsense pages. No more "Ads by Goooooooooooogle", now it's "Ads by Google"
|Do I get paid a referral fee for every advertiser I sign up? |
No; Onsite Advertiser Sign-up is separate from the AdSense referrals feature. However, you should see a revenue benefit from new advertisers signing up to display ads on your site, as greater competition for your ad space will lead to higher potential earnings for you.
Why not? I reward people who refer me clients in my own business. What does Google lose by doing the same (aside from a few measly cents they otherwise wouldn't have earned at all)? When Google changes this policy I will reactivate it.
Are all of these cpm signups? confused! CPM is always bad for my sites. Just saw the advertise on this site links on my pages. Looks ott. Makes the pages look untidy, and ads stand out as ads...
Euewww! I just saw it and it looks absolutely awful!
Opting out now.
It's interesting to click on one of the "Advertise on this site" links on your site.
Once you arrive at the landing page, there are some "Common Question" links on the right side of the page. One of those is "Where will my ads appear?" If you click on that link you land at a generic page that explains (to the advertiser) that ads will appear next to Google search results and may appear on the content network. That could be confusing to an advertiser expecting to advertise on the site where they first clicked the link.
But if you click "Sign Up Now" on the initial landing page, the name of the publisher's site appear along with the site's daily impressions stats.
Would those of you who are seeing "Advertise on this site" links on your site please indicate the type of ad block?
So far I have only seen it with a leaderboard.
Anyone seen it with AdLinks?
You can opt out but it isn't easy. You have to keep asking and insist and eventually they will opt you out.
Anyone think we'll start to see:
"Aaaaaaaaaaaaaaaaaaadvertise on thisssssss ssssssite"?
Or how about:
"Please advertise on this site. Pretty please. Pretty pretty please. I'll be your best friend".
|hey guys (and gals!), you know if this doesn't get taken up, G might just take the "optional" part out of it. |
Or maybe they will just pay advertisers who enable this a larger percentage of click revenue? :)
I would be surprised if this is anything other than a coincidence, but after reading message #94 in this thread, I turned the feature back ON. Today I'm having my best AdSense Monday ever and I've been with AdSense since July of '03.
|Would those of you who are seeing "Advertise on this site" links on your site please indicate the type of ad block? |
So far I have only seen it with a leaderboard.
Leaderboard's only, Farmboy.
I notice that "Advertise on this site" only appears on CPC ads, not on the CPM ad blocks.
Re #148, I'm seeing the link on both leaderboard, 1/2 leaderboard and the smaller and larger square ones, though it isn't on the Adlinks
Showing "Advertise on this site" on Leaderboard and Skyscraper
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