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Google AdSense Forum

This 199 message thread spans 7 pages: < < 199 ( 1 [2] 3 4 5 6 7 > >     
AdSense Site Targeting
steve40




msg:1457885
 9:30 pm on Nov 18, 2005 (gmt 0)

Just logged into adsense and see the following new feature

Site targeted ads link will now appear in Google ads asking if advertisers wish to advertise on this site

G suggests you create landing page for potential advertisers with site logo and any information you think will be helpfull to the advertiser at which point adwords advertisers will create adds targetted to your site

Looks interesting any body have ideas of potential of this new add on

steve

[edited by: martinibuster at 9:14 pm (utc) on Nov. 21, 2005]
[edit reason] spelling [/edit]

 

steve40




msg:1457915
 11:58 pm on Nov 18, 2005 (gmt 0)

AdSenseAdvisor
Thanks for all the answers , I am afraid I will be opting out as when I have seen 1 add taking the space for 4 adds It looks ugly , I do allow image adds as they generaly look OK but will opt out for the time being .

Once again thank you for giving your time to answer my questions

steve

moTi




msg:1457916
 12:22 am on Nov 19, 2005 (gmt 0)

yes, unique landing page per site is absolutely necessary for that service.

people bid on site, not account.

AdSenseAdvisor




msg:1457917
 12:30 am on Nov 19, 2005 (gmt 0)

Will we be able to tell who has targeted our site?

At this time, we’re not sharing advertiser-specific information; however, the performance of ad units bid on via Onsite Advertiser Sign-Up will be reflected in your normal reporting.

Is this only image ads or could they mimick 4-up text ads?

As with all CPM ads, Onsite Advertiser ads come in both text and image formats. It’s up to you which formats can be displayed on your site. Publishers can designate ad units as text-only, image-only, or both. As always, we recommend opting into both text and image ads to attract the greatest possible pool of ads competing to display on your site.

Did I read that they will target to specific pages on my site or not?

Through Onsite Advertising, advertisers will bid on your site by domain, not by specific page.

Also, Steve, the single ads you are seeing might not be CPM ads. They could also be expanded text ads (see [google.com ]). Please note that opting out of Onsite Advertising will not prevent expanded text CPC ads from displaying on your site. These are displayed automatically when our technology determines they hold a higher revenue potential.

Visi




msg:1457918
 12:40 am on Nov 19, 2005 (gmt 0)

So do you get paid referral fee if new adwords user?

Marcia




msg:1457919
 12:42 am on Nov 19, 2005 (gmt 0)

>>So do you get paid referral fee if new adwords user?

That would make it an affiliate program, wouldn't it?

I opted out for the time being, not being fond of swimming in untried waters. Frankly, I don't see it as viable unless we'd be able to opt in for specific sites and not others.

[edited by: Marcia at 12:45 am (utc) on Nov. 19, 2005]

Visi




msg:1457920
 12:45 am on Nov 19, 2005 (gmt 0)

Well new program out there now....to get new users for adsense...figure if going to supply advertisers to Gogle...should make something. Else makes no sense to me...not worth googles cut for administration.

incrediBILL




msg:1457921
 12:59 am on Nov 19, 2005 (gmt 0)

I know this comment isn't terribly constructive but I'm starting to get more and more annoyed with the newer AdSense/AdWords features as every new brain fart Google gets makes my earnings stink just a little more than the week before.

When I started with AdSense the feature set was just right, the income was good, and IMO the last good thing they did was include Ad Links and everything beyond that has been a downhill slide.

The lack of controls, reporting, information sharing ... it's all just starting to be overly frustrating to the point that no matter how much the publishers complain about these things we never get the answers we seek, we just get something new thrown at us that creates a new whirlwind of turmoil.

I'm thinking this is the weekend of change, just like when I got fed up with an old job, the new job may not be any better but you're starting with a fresh slate.

ArtistMike




msg:1457922
 1:18 am on Nov 19, 2005 (gmt 0)

"When I started with AdSense the feature set was just right, the income was good, and IMO the last good thing they did was include Ad Links and everything beyond that has been a downhill slide."

==========================

Same here. I wish there was something better available for my particular site. I really do think that "Smart Pricing" is going to kill AdSense in the long run.

SeK612




msg:1457923
 1:46 am on Nov 19, 2005 (gmt 0)

From posts I've seen around this addition is due to requests from publishers (or at least answers those asking whether they can have a "advertise on this site" link).

I find this more interesting than the last addition to adsense (which was the referral buttons, which only allowed for referrals to the adsense program for non U.S publishers) though I'm not sure it's of much use to small publishers.

I suppose a combination of testing and reading the comments of others is best :)

Rodney




msg:1457924
 1:50 am on Nov 19, 2005 (gmt 0)

Same here. I wish there was something better available for my particular site. I really do think that "Smart Pricing" is going to kill AdSense in the long run.

I think any PPC advertising program is going to end up with their own version or variance of smartpricing sooner or later. All clicks aren't equal.

Even at Pubcon, when the YPN rep said that there is no smartpricing at YPN, they later said that they would have to figure out a way to discount clicks based on their value. They didn't want to call it smartpricing, but the definition was the same. It may not be here now at YPN (or insert network here), but it sure is coming.

farmboy




msg:1457925
 3:47 am on Nov 19, 2005 (gmt 0)

I have multiple sites under my account.

Suppose advertiser X comes along, sees this new sign-up feature on one of my sites and wants to see his ads on my site. But I have previously blocked his site. Will he know I have blocked him or will he just have to wonder why his ads never appear on my site?

Will I be informed and have the opportunity to converse with him about my reason for blocking and maybe removing the blocking?

And on a related note, suppose advertiser X wants to advertise on one of my sites and I want him there but I don't want him on my other sites because he is a direct competitor to that site. Isn't this a good time to introduce blocking by site instead of by account? Or is it OK to open multiple accounts so I can block some URL's from some of my sites but not others?

FarmBoy

farmboy




msg:1457926
 3:55 am on Nov 19, 2005 (gmt 0)

Why would Google not give the option to create a unique landing page for each web site instead of the entire account?

My first thought was if you have a single landing page and all your sites are listed there, that would be a golden opportunity for an AdSense competitor of yours to gather intel on you.

FarmBoy

Nitrous




msg:1457927
 5:42 am on Nov 19, 2005 (gmt 0)

So if you have say 10 sites, on diverse subjects will the same ad be displayed on all?

And what if you have sub directories with other sites on your main domains?

And what if you have a site with vastly different subject matter on each page? Do they all get the same targeted ad?

What defines a site?

Nitrous




msg:1457928
 5:44 am on Nov 19, 2005 (gmt 0)

jUST TO ADD I have some sites spread over several domains too for bandwidth or space reasons! How does that work then?

fearlessrick




msg:1457929
 5:50 am on Nov 19, 2005 (gmt 0)

At this time, we’re not sharing advertiser-specific information

Isn't that special?

Marcia




msg:1457930
 6:01 am on Nov 19, 2005 (gmt 0)

I'd think being able to opt in for individual sites could provide some decent testing, but seeing it's all or nothing I've opted out 'til I can see enough moaning, bleating and whining to judge the program's merit.

That said, I do think it's uncompensated lead generation for Google, which may fly for hobbyists who don't see it that way, but it's likely to look different in the eyes of another set of publishers.

Marcia




msg:1457931
 6:07 am on Nov 19, 2005 (gmt 0)

>>Isn't that special?

Aside from my first impression of that being either tasteless sarcasm or an attempt at humor that missed the mark, care to explain what that comment means in terms that are understandable?

Kinitz




msg:1457932
 6:57 am on Nov 19, 2005 (gmt 0)

AdSenseAdvisor: thank you very much for being here!

I have one very important question: is it allowed to put my own text links and banner links with something like "now you can advertise at Kinitz-s website, just click here!"?

I was waiting for this feature for a long, long time and now it is here! I am so happy. Now I will be able to tell my friends to advertise specifically on my website to help me out.

Could you answer above question please, dear AdSenseAdvisor? It is very important for me and many.

david_uk




msg:1457933
 7:04 am on Nov 19, 2005 (gmt 0)

At this time, we’re not sharing advertiser-specific information; however, the performance of ad units bid on via Onsite Advertiser Sign-Up will be reflected in your normal reporting.

What does this mean in English? The one thing I want to know is how the feature works on my site. Does this mean that I will be able to see that my earnings are made up of x clicks and $xx.xx and see $xx.xx from advetisers signing up direct?

I don't want to kknow what advertisers are spending what, but I *do* need to know if my income is from clicks from the normal content network, or cpm ads from direct advertisers. If all I'm going to see is an amount that distorts the epc figure, then I'm likely to opt out.

ASA - what form will the reporting take? Will we know simple totals to see how it's working for us? I think the feature might work well, but without giving us reporting so that we know how / if it's working it's a feature that's dead in the water already.

ning




msg:1457934
 7:11 am on Nov 19, 2005 (gmt 0)

If we assume that the CPC revenue split is 70/30 (publisher/Google), could we assume that the CPM revenue split is more or less?

What's your take?

Max_M




msg:1457935
 7:18 am on Nov 19, 2005 (gmt 0)

I know this comment isn't terribly constructive but I'm starting to get more and more annoyed with the newer AdSense/AdWords features as every new brain fart Google gets makes my earnings stink just a little more than the week before.

Ditto to every word!

It is starting to STINK REALLY REALLY BAD.

Not to mention the right time of the year they've chosen to reveal all these latest stunts, Jagger endless updates and what have you.

CRAP :(

They’ll be not much left by the time good all G is finished with squizzing the very last drop out of most of us.

Welcome to Google economy.

Dust off your resume! you are going to need it very soon. Unless you can live on an avrage of 2 cents p/click that is.

david_uk




msg:1457936
 7:49 am on Nov 19, 2005 (gmt 0)

I do understand the strong views here, but I have to say one thing:-

Unlike Random Pricing(tm), dopey targetting, Google's love of removing paying ads to display MFA's, optimised ads, having your earnings scalped by Random Pricing(tm) purely for doing well etc. etc. etc.

PUBLISHERS CAN OPT OUT OF THIS! You don't have to participate if you don't want to.

Now if only we could opt out of having our earnings scalped by Random Pricing(tm) etc, etc.....

Clark




msg:1457937
 8:56 am on Nov 19, 2005 (gmt 0)

It's great that you can opt out. What I'm not sure from the wording is if you are opting out of Google ever displaying "Advertise on this site", or if you're opting out of that landing page with the verbiage? Meaning, maybe they will display that link and it will just go to adsense.google.com?

BTW, my experience has been that when advertisers start site targetting you, your income goes down. Maybe for some people it goes up. More likely if your earning per click is very low. But if you have a relatively high cpc, opting in even temporarily can hurt you. Because once you opt out, the advertisers that did site target you while opted in will have to be added to the url filter and you may lose a good cpc advertiser in the process.

I'd suggest publishers hold off on this feature until Google offers reporting on CPM ads and ability to opt out of CPM ads. If you don't hold off, you risk further eroding your income. Sure, it's possible your income will go up, but I haven't seen any new feature of Google increase income lately (although others have been very successful with adlinks..did nothing for me...)

Also, I like to keep my sites totally 100% separate and unrelated. It's an invasion of privacy and basic common sense to opt us in to one landing page for all accounts without informing us in advance so we can shut it off.

When you have a major site about stocks that is well known and another you put up for laughs for a buddy with a fetish for Anna Kournikova and your business site gets a notice "Advertise on this Site" with a landing page for Anna, it is embarrasing. (those were fictionalized examples that convey what happened to me today though not quite as bad).

Hobbs




msg:1457938
 2:09 pm on Nov 19, 2005 (gmt 0)

I'm unable to understand why all the aggravation, aren't advertisers able to target your site before this "new feature"? Google only added one more control for us to be able to opt out, that's all, right?

My suggestion would be to have the OnSite control be per channel not domain, this way you can control both domain and sections of your site too. And Site Description can then be per chanel too or one for multiple channels of your choice, or even per domain.

Opted out too but for a different reason, I am introducing new content this week and this "new" feature would confuse things.

oddsod




msg:1457939
 3:14 pm on Nov 19, 2005 (gmt 0)

I have a feeling of deja vu.

The Contractor




msg:1457940
 3:28 pm on Nov 19, 2005 (gmt 0)

Site Targeting simply does not work on larger sites – period! Without some type of site-owner control the current incarnation of site-targeting is useless. They currently throw their page targeting out-the-window when showing CPM/Site Targeting ads.

For example:
I have a page about electrical wiring of a specific item in the home. It is a long, very detailed page with 8 separate instruction/explanations with image/diagrams describing the 8 different ways in which you can wire this particular item. This page gets approximately 400-1000 pageviews per day. I have 3 adsense blocks off to the side of this particular page (160 x600) with one on the left and two blocks on the right.

Two of the blocks always shows targeted ads about the subject and the other shows targeted ads until I get site-targeting. Then they show a single add for off-topic subjects like flooring, water filters, furniture, decorating supplies, sewage/drain cleaning, plumbing supplies, insurance, real estate etc. They look completely ridiculous and I have had two different people write and ask why those advertisers are advertising on that page.

I wrote to Google again today asking to please remove site-targeting ads off this site as it brings down revenue and also looks ridiculous to the user. I also gave them a link to a screenshot of how ridiculous and untargeted these ads are to the page content.

They need to give site owners the tools necessary like a CPM keywords tool/code that can be placed on a particular page. If the CPM/Site –targeting ads are not targeted to these keywords they do not show – period.

farmboy




msg:1457941
 3:54 pm on Nov 19, 2005 (gmt 0)

I was waiting for this feature for a long, long time and now it is here! I am so happy. Now I will be able to tell my friends to advertise specifically on my website to help me out.

If my friends wanted to advertise on my site, I wouldn't have waited for this feature and I wouldn't use this feature for that purpose.

1. Some of your friends' advertising budget will land in Google's pocket. Why invite in an unnecessary middle man?

2. Your friends will still have to enter into competitive bidding with other advertisers if they advertise on your site via AdSense

3. There's no guarantee your friends' ads will display at any particular time. You're at the mercy of Google and the competition.

If it were me and it involved friends, I would just sell them ads direct or set up an affiliate arrangement.

FarmBoy

bobothecat




msg:1457942
 3:59 pm on Nov 19, 2005 (gmt 0)

At least Google was kind enough (this time) to allow the option of opting out - which I immediately did.

Fairla




msg:1457943
 7:15 pm on Nov 19, 2005 (gmt 0)

I changed my mind about my landing page after I realized it would be the same across all domains. However, the Adsense site won't let me remove my logo. I can't even upload a new logo, for some reason. So I am forced to disable this feature until Google gives me true control over the landing page.

Celicaphile




msg:1457944
 8:32 pm on Nov 19, 2005 (gmt 0)

All clicks aren't equal.

I couldn't disagree more... All clicks coming from my sites through any CPC ad, unless it was an accidental click (which they can't possibly tell the difference), are equal. If they don't convert, that's the advertiser's and visitor's business. If ad copy is good enough to get a click, it should count the same. If the content is targeted well, it should count the same. If the advertiser's site looks like amateur crap, it should count the same.

Anyhow, back on topic - It's great that you can opt out & nobody is disputing that. The problem is that many, if not most, people are only finding out about this via forums such as WebmasterWorld.

Hobbs




msg:1457945
 9:16 pm on Nov 19, 2005 (gmt 0)

>many, if not most, people are only finding out about this via forums such as WebmasterWorld

Its clear under NEW as soon as you login, but I still missed it and only heard about it here, obviously webmasters too have text block (ads) blindness, maybe Google should "blend" a little less :)
Personally I am looking for Today's Earnings before anything else.

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