| 12:38 pm on Nov 11, 2005 (gmt 0)|
The only people who know how much anyone earns through Adsense is Google.
My rough estimates are that there are about 50,000 Adsense publishers however that was only based upon the cheque numbers issued when evryone received standard cheques.
How many UPS members (USD 10,000+ per month), no idea.
How many actually making a full-time living, no idea.
What would be a part-time small income (say USD 200-500 per month) for most western Adsense publishers would be a full-time, well-paid job for many Indians and Chinese...
About the only thing which is public knowledge is the amount Google returns to the publishers in earnings from their revenue, approximately 70% if I remember correctly.
| 1:40 pm on Nov 11, 2005 (gmt 0)|
|What would be a part-time small income (say USD 200-500 per month) for most western Adsense publishers would be a full-time, well-paid job for many Indians and Chinese... |
Well, 500USD is not a well-paid job, atleast in cities. (Im from India btw). Thats around the salary engineers start with as trainees and quickly increased if the companies want to retain their employees ;)
Im studying in college (studying computer engineering) and cant think of living off adsense even though I make much more than that. My site dosent require that much work anyway, so I would probably be wasting most of my time :)
| 1:51 pm on Nov 11, 2005 (gmt 0)|
I'm retired and doing this but if I were in a 9 to 5 I would do what the song says "Take this job and shove it" while marching out to the tune of 'I will survive'.
Could live well off of adsense and the other advertisers...even adsense alone but one must diversify.
BTW adsense has given me enough money to make a tidy downpayment on a home and property in the country, I am closing the 21'st
| 2:25 pm on Nov 11, 2005 (gmt 0)|
|Well, 500USD is not a well-paid job, atleast in cities. |
Hmmm...well, I have 3 factories in India employing more than 7,500 people and I can assure you that we have very few earning any where near USD 500 per month...
That is not to say that there are not people earning more, that's a fact of life and especially so for the Indian IT sector which I understand is about USD 700 per month, call centre staff average USD 180 per month which is about 2.5 times other jobs openings or 5 times the country's per capita income.
These are not my figures, they are official statistics so don't shoot me down, I have not made them up.
| 3:03 pm on Nov 11, 2005 (gmt 0)|
Average annual per capita earnings in India are approx. US$500, so US$500 is more than sufficient to cover most expenses. If you have extravagant tastes, then even US$10000 will not be enough
| 3:08 pm on Nov 11, 2005 (gmt 0)|
I dont know about your statistics, but what I said above I know from the real life experience of my cousins/friends in the software development industry. Most started at around that.
In Mumbai with property rates easily around Rs. 5-7000/- (~170$) square feet in many places, getting even a 1BHK apartment would be impossible for someone earning 500USD a month ;)
| 3:17 pm on Nov 11, 2005 (gmt 0)|
|I dont know about your statistics |
I did qualify by saying they are not mine but official statistics and I did also state:
|the Indian IT sector which I understand is about USD 700 per month |
This would bear both of us out and caran1:
|Average annual per capita earnings in India are approx. US$500 |
For example I am in the UK and have a very high income and standard of living however I could never even consider moving to London and expect a similar house and lifestyle...absolutely no way could I afford it...that's assuming I would want to move there...!
| 3:23 pm on Nov 11, 2005 (gmt 0)|
>My rough estimates are that there are about 50,000 Adsense publishers
A Yahoo search on "google_ad_client" yeilds 192,000 returns, which probably supports your guesstimate of 50k publishers.
Looking at Google's turnover, and sticking a finger in the air, the average publisher payment is probably going to be around $1,000 per month, give or take a few thousand.
| 3:25 pm on Nov 11, 2005 (gmt 0)|
|In Mumbai with property rates easily around Rs. 5-7000/- |
Granted there are property hot spots but there is only one Mumbai, one Chennai and one Bangalore etc...the rest of the country does not command these prices...heck I should know, I've had factories there since the mid 1970's and travel to India at least 3-4 times a year.
If we had to pay labour rates as high as these we would have to close the factories completely...someone somewhere has to do the actual physical work and if the IT sector keeps on with its head in the clouds assuming it can solve all the problems in the world then they'd better get ready for a mighty bump when they come back down to earth with the reality that getting one's hands dirty is NOT politically incorrect...
| 3:26 pm on Nov 11, 2005 (gmt 0)|
Oops, I meant a year, sorry. Average earnings will probably be in the $1,000 - $4,000 dollars per annum range.
| 3:34 pm on Nov 11, 2005 (gmt 0)|
|Average earnings will probably be in the $1,000 - $4,000 dollars per annum range. |
That's interesting...we'd come to the same conclusion over a few beers the other night!
There must a huge amount not earning the USD 100 per month minimum for pay outs.
|A Yahoo search on "google_ad_client" yeilds 192,000 returns |
That was a good sneeky idea...why didn't I think of that?
| 3:38 pm on Nov 11, 2005 (gmt 0)|
OK, so how many publishers are making $1000 to $4000 per month?
| 3:54 pm on Nov 11, 2005 (gmt 0)|
|A Yahoo search on "google_ad_client" yeilds 192,000 returns |
Does that actually give any idea? I thought those 192K pages mentioned "google_ad_client" in the visitor readable part of the page rather than in the html. That's maybe why so many of the high ranking ones are blogs.
Click on page 10 of the Yahoo results and Yahoo quickly revises its estimate to 117K pages. Change some numbers in your URL to go to page 86 [search.yahoo.com] - yup! 482K results.
It looks like Yahoo! is as numerate as Gooooooogle. :) I do wish they'd make up their minds which autogenerated pages are pages and which aren't.
| 4:05 pm on Nov 11, 2005 (gmt 0)|
|Oops, I meant a year, sorry. Average earnings will probably be in the $1,000 - $4,000 dollars per annum range. |
Is it so few :\
Most people wouldn't even start if they knew that I suppose.
£183,- [for the 4000 a year case] is less than job centre income ..
[edited by: Ankhenaton at 4:08 pm (utc) on Nov. 11, 2005]
| 4:07 pm on Nov 11, 2005 (gmt 0)|
|OK, so how many publishers are making $1000 to$4000 per month? |
The overwhelming minority I would guess...5~10% of the 50,000?
I have absolutely no idea...have you asked Google for their averages? They know...and they may possibly release that info for a scientifc study etc, but don't bet on it.
| 4:14 pm on Nov 11, 2005 (gmt 0)|
I am not so sure, is it really that small what the average publisher earns? I started when a guy phoned, asking to buy our domain. He said he made several 100 a month out of it in very small market in one language. He basically has only a forum and started copying us now. :\
| 4:35 pm on Nov 11, 2005 (gmt 0)|
|I am not so sure, is it really that small what the average publisher earns? |
I would say so since many publishers simply do not rank high enough in the SERPs to get enough relevant referrals to even warrant their sites through search engines alone.
I have some small sites which rank highly and, as we all know, there can only be one #1, and these do typically USD100-200 per month each...and then there are the huge volume of web sites carrying Adsense type of ads and which are never seen!
For my widgets my core sites are the place to advertise, everyone in the widget industry knows it since it is impossible to make a widget search without me being at #1.
I'm pretty sure that's similar in many other widget industries yet are they all using contextual ads?
At the end of the day only G knows the answer to this.
Heck, I would like to know just to try and make a comparison with my EPCs, CTRs and eCPMs etc, overall earnings do not even come into it for me since it will be a long, long time before I see even 100,000 page impressions a day let alone even consider 1 million.
| 6:18 pm on Nov 11, 2005 (gmt 0)|
I just found the following calculation on the back of a fag packet...
If the average earnings are $4,000/annum across 50,000 publishers, then it might be that:
31,000 publishers earn $4,000/annum or less
14,000 publishers earn between $4,000 and $10,000
5,000 publishers earn more than $10,000/annum.
But there are so many assumptions here that the "assume" rule might apply (if you "assume" you make an ASS of U and ME). And I don't even smoke.
| 6:33 pm on Nov 11, 2005 (gmt 0)|
One doesn't have to be a smoker to pick up a fag packet:-))
Since this can only be a guessing game and I have to have to go now...I'll agree with you...but, I'll be back...
| 6:47 pm on Nov 11, 2005 (gmt 0)|
I have been living solely off of adsense and affiliate checks for a year and a half. Making as much as I did at a not at home job.
I know many people that make $10K plus a month. Anybody can make $500 a month. Do your research put in a lot of hours and you can make $10K plus a month. It is like anything eles there is no free ride.
| 2:10 am on Nov 12, 2005 (gmt 0)|
|I know many people that make $10K plus a month. |
Many = 3 or more...
I know many that do not earn $10 per month let alone the minimum $100 payout level!
I know many people who drink beer, equally I know many who prefer wine or even water...I know there are many people in the world who live in absolute poverty, I know there are many people who do not appreciate for one moment the luck and luxury they have...they automatically assume that many are just like them.
I will guarantee your many is actually very few and that they are amongst the very few "individual" high earners in Adsense.
I cannot prove you wrong, you have to prove to me that your many is more than just a select few...
What I do know know is that WebmasterWorld is truly international and that probably the best of the best Adsense publishers come here and many of them do post, and it is VERY evident that many of the posts are non-US which means that many publishers are adapting to their own markets and language requirements.
You may well have a cluster of successful publishers however it would not be wise to conclude that since you know many $10K+ publishers that it is a common occurrence...that would equate to not many I believe?
Who wants to start the stats? Me? I don't have the time!
| 4:06 am on Nov 12, 2005 (gmt 0)|
I did not say it was common. I know of about 20 WebmasterWorld members that make that much. As many people that have adsense the number that make more than $10k is very tiny. If you just stick adsense on a website you will not make much. You can't just make a website on anything and make money with it. You need to do research and work very hard to do it. I have just seen several people without much web knowledge work very hard and turn a site into a very nice income. Some make way over $10K a month. Some are black hat some are very white hat. This is by no means a get rich scheme. You can make a lot of you treat it like any other business you might want to start.
| 6:33 am on Nov 12, 2005 (gmt 0)|
Well every month my revenue has increased, from around 700 in March to around 5700 in October.
| 6:51 am on Nov 12, 2005 (gmt 0)|
|I will guarantee your many is actually very few and that they are amongst the very few "individual" high earners in Adsense. |
I'd imagine that AdSense is a lot like Commission Junction, where it takes only a few hundred dollars a month to be in the higher percentiles. For everyone earning $10,000 a month (or even $1,000 a month), there are probably hundreds--maybe thousands--earning pocket change. (And that's just fine, because many of those people earning pocket change were earning nothing at all before.)
| 7:09 am on Nov 12, 2005 (gmt 0)|
|By living off of Adsense I mean generating as much money as through a 9 to 5 job. |
That's difficult to compare.
Even different in every country are the tax laws for employees and independent.
I know several chiefs of small companies stating that they have never earned more than their best employee.
But an independent can usual deduct more expenses from his tax declaration.
For example 90% from my car expenses are company expenses making my wins smaller.
| 8:40 am on Nov 12, 2005 (gmt 0)|
Firstly let me say in reply to the topic 100% of AdSense Publishers should consider their lucky stars.
Some of us from the mumble, mumble, olden days of the internet made "some" money. It was nickel and dime.
I personally know of not one person who is now engaged with AdSense and could point to one previous programme they were involved with which earned them much more.
Obviously there is the one in one million who will "pipe" up and say: Yes, I made more.
For the rest of us great unwashed it's been a god send, in my case a mediocre retirement has become a chardonnay lifestyle and getting even better by the day.
Where are the "truffles"?
I kid you not.
[typo's and clarification]
| 9:30 am on Nov 12, 2005 (gmt 0)|
Very interesting thread! I've got nothing to base my opinion on other than speculation but I would wager those sites pulling in more than 10K a month are already making very good money on the sheer traffic they already have established. The owner of Blogs that just sold his site mentioned that most of the premium ad space was previously taken and he still managed to make close to 3K per day just with AS. I agree with IanCP, AS is the best program to come down the line in years. Google has definitely built a better mousetrap but as with anything else, good business owners, like smart webmasters don't rely on only one revenue stream to survive.
| 9:40 am on Nov 12, 2005 (gmt 0)|
|OK, so how many publishers are making $1000 to $4000 per month? |
| 9:44 am on Nov 12, 2005 (gmt 0)|
I would say the old 80:20 rule would apply here.
20% of webmasters earn 80% of Google's adsense payout.
This is a pretty solid figure in the stats business, and
I can't see why it would not apply in this industry. So,
if we assume that 80% of the revenue is going to the top
20% of webmasters, could we perhaps estimate Google
payout figures from their stock market reports?
I dunno. Maths was never (ever) my strong point. I hope
someone can see where I am going with this idea though.
The 80:20 rule could lend a hand in attempting to find
the amount of publishers (if we assume 50k is accurate)
that actually earn over a specific figure income annually.
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