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Google AdSense Forum

It always happens, Referals, Page Impressions
Adsense is counting "Referal" hits as Page Views

 5:46 am on Nov 5, 2005 (gmt 0)

Everytime there is a new Adsense feature, the Page Impressions count becomes inaccurate!

It appears adsense is now adding Referal button views to page impressions. Since adding Adsense and Firefox referal images, my page impression counts have skyrocketed, probably doubled, don't know for sure yet.

Who knows what weird effects this will have on CTR, smart pricing and earnings. This is the easiest kind of thing to test before releasing a new feature.

Here we go again, what to do, what to do?



 6:23 am on Nov 5, 2005 (gmt 0)

Just to be fair. I did put the referral buttons in an IFrame. I don't want my visitors to be forced to wait for the Adsense servers as well as my servers. There have been many performance problems in the past with the Adsense servers.

Since these referral buttons do not have to produce any "relevant" ad content I would think at least they would work in an IFrame. The Adsense code itself used to work fine in IFrames until August when the "section targeting" feature was added. (IFrames are "inline frames" that retain the same context as the current page).

I'll have to use a div somehow or pull the Referral buttons.


 9:31 am on Nov 5, 2005 (gmt 0)

I don't think it is the case that referrals are being counted into AS page impressions. I have added referrals to some sites that previously had but currently do not have AS code. These sites did NOT show up yesterday in my AS stats. I assume they would if the referral buttons were racking up AS page impressions.

Tropical Island

 10:17 am on Nov 5, 2005 (gmt 0)

I have three sites which I have on individual channels.

Until this morning the numbers on each site were more or less equal to the total impressions.

Late yesterday I added the referral buttons throughout the 3 sites.

This morning the impressions are 25% higher than the total of the three site channels.

This means my CTR & eCPM tanked.

ASA are you around. No sense sending anything to support as it is weekend.

If, as some have said, that smart pricing relates to CTR then I'm a little worried. My EPC is still about normal.


 12:45 pm on Nov 5, 2005 (gmt 0)

Take it off. I just did.

Tropical Island

 3:29 pm on Nov 5, 2005 (gmt 0)

They're gone until I get some clarification.


 3:39 pm on Nov 5, 2005 (gmt 0)


I pulled the referrals until the Page Impression counters are fixed.

I guess I should write support. This is time consuming, tiresome, and probably impacts earnings negatively yet again.

Microsoft is cleaning up a lot of subtle bugs. Google is producing software that has blatant bugs.

Sorry but at this point there is no contest between Microsoft and Google, Microsoft will win "hands down" in a software quality battle. Watch out Google, if Gates puts his development team on a search engine project, they're going to win!

Why is it web software from large organizations, is not even meeting basic software quality standards?

I recently saw a photo of the Adsense team.
The team was so small, what is Google doing with all its shareholders money! Somebody's pocketing a lot of dough. Google get some people on the team, and pay them fairly!

TEST your software

Enough rant. I'd speel chek this but my qality stndrds are tooooogle low.


 3:59 pm on Nov 5, 2005 (gmt 0)

yes, happening again. i think they are adding page impressions and unit impressions together on the summary. I emailed support to let them know, but I'm sure they already have many more emails on this.


 4:07 pm on Nov 5, 2005 (gmt 0)

bumpski I was thinking the same thing when I saw the photo!


 4:58 pm on Nov 5, 2005 (gmt 0)

No offense but click-through-rates and ecpm do not relate to actual income earned.

I understand it is a bit of tracking annoyance, but it doesn't actually impact your income in any way at all.


 6:00 pm on Nov 5, 2005 (gmt 0)

No offense but click-through-rates and ecpm do not relate to actual income earned.

Spoken with authority. I assume what you're saying is Page Impressions don't count? Because I think at least to a limited extent clicks sure do.

Granted Adsense can pay anything per any click, and seems to around click dump time.

There at least seems to be an acceptable band of CTR versus site type and content. Go out of this band and earnings drop. This is one artifical way to infer actual conversions.

There's no way Google has a lot of legitimate data on true conversions. I'm an Adwords advertiser, I don't provide conversion information. Any advertiser who wants to cheat will always report low conversions, trying to keep advertising costs as low as possible.

Google has to do something to calculate conversions due to a given site and topic. Page Impressions (PI) versus site impressions (SI) could be a factor, PI vs SI vs time could be a factor, who knows, I sure don't. But I want the fundimental data to be accurate!

From what I've seen since Sept 2003, Page Impressions and Clicks impact earnings. How much has varied over time, season, and current algorythm.

Finally today is looking like a really bad day earnings wise. Hmm, had a very high impression count yesterday, wonder if it's related? Better not lose my notebook.


 12:16 pm on Nov 6, 2005 (gmt 0)

Just a follow up.

After deleting referral buttons, Page Impression counts are back to normal.

Tropical Island

 12:21 pm on Nov 6, 2005 (gmt 0)

Mine are not only normal but higher than they would be for this time on a Sunday.

I deleted the refferal buttons yesterday.


 9:40 pm on Nov 7, 2005 (gmt 0)


Any idea when this will be fixed I'd like to add referrals back but Page Impressions have to be reasonable.


 2:06 pm on Nov 9, 2005 (gmt 0)

I recently saw a photo of the Adsense team.

Hey some faces .. :) nice :)


 9:15 am on Nov 10, 2005 (gmt 0)

Referral buttons are still inflating the page count instead of just the count of individual ad units.


 6:42 pm on Nov 10, 2005 (gmt 0)

I had the same problem as bumpski. After putting referral buttons online yesterday, I had twice as many impressions as usual. My earnings were normal. But today, my CPC went down to the basement (1 cent per click, where usually I get 0.10-0.20) and my earnings with it. I pulled off the stupid referral buttons. It seems they are screwing up my site and stats.
They look dumb anyway with their rounded edge on a site that is primarily rectangled.

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