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Using Section Targetting with Geotargeting to avoid smartpricing
A few thoughts on a matrix dynamic script to have better 'performing' ads
Sobriquet

5+ Year Member



 
Msg#: 10107 posted 3:21 am on Oct 29, 2005 (gmt 0)

I am working on the theory for further experimentation to get adverts which pay more... looking at the present heat over smartpricing for sites with Underperforming adverts.

We need to find a way ( lets see) to study not only that which ads perform better, but also which ads work better in which geo location.

Step One: We may try to determine and target what exact part of our each page (or system) is attracting the ads. ( not just what keywords or keyphrases, but also where exatcly they are located on the page in questions ). This may be achieved by the new facilities of section targeting by adsense.

Step 2: We may try to see what geo locations are interested in what kind of adverts. ( using some real time news study and interest study and some general knowldge.)

Step 3: On the basis of IP based geotargeting, we manipulate the content inside the SECTION TARGETING ONLY ..
This means that I intend to have multiple data streams, based on geolocation, which can be fetched from my database. Now you see that i am not actually touching the google adsense code, but having a dynamic, geotargeted data inside the section target section.

I believe that the adverts that would be shown , based on section targeting, which now may be geotargeted, may yeild better results.

This is just in theory now, but I would like to have comments from all of you.

 

newkid2005

5+ Year Member



 
Msg#: 10107 posted 3:38 am on Oct 29, 2005 (gmt 0)

Why dont you leave geotargetting to the advertiser?

Any Adwords advertiser can choose the countries (visitors) his ad is shown to.

Whatever you call it: smartpricing, discounts, fraud relieve or whatever - as a publisher your responsibility ends with providing the ad space.

Everything else is up to the advertiser:

* ad copy that entices to click
* landing page that entices to convert

...period...end of the story!

NoLimits

5+ Year Member



 
Msg#: 10107 posted 3:58 am on Oct 29, 2005 (gmt 0)

Because if the advertisers methods are sub-par, it hurts the publishers earnings - thus, the Publisher has to take steps to counter the effects.

Sobriquet

5+ Year Member



 
Msg#: 10107 posted 5:05 am on Oct 29, 2005 (gmt 0)

i have seen that the advertisers actually not very smart ( most of them ) and thats why their advert do not perform. There is no reason it should effect the earnings of a publishers, but it does.

Therefore, publishers must try to experiment with methods to get not just smarter but 'performing' adverts on ther website.

My experiments are just because i dont want dull and scammy spammy scrapers advertisers to be away from my site.

elfred

5+ Year Member



 
Msg#: 10107 posted 7:20 am on Oct 29, 2005 (gmt 0)

GeoTargeting, SmartPricing and ad relevancy is something I tried to talk about in a thread that saw the light a few hours before the WebmasterWorld disaster last week. The disaster destroied the thread.
While I don't think that dynamic section targeting can work because it's not analyzed in real time, you might create different pages on your site that would be accessed based on the country. These sections might be organized like www-example-com/us/widget.html and www-example-com/fr/widget.html, but I'm afraid that a duplicate content penalty might arise.

Sobriquet

5+ Year Member



 
Msg#: 10107 posted 12:17 pm on Oct 29, 2005 (gmt 0)

elfred, the duplicate content issue problem is actually hitting my head hard so maybe multiple pages is not the right solution.

I am still trying to work on content fetching from database , based on geotargetting.

Will need some time to write a program / script in php which fetches content from database based on user country and displays it.. \\Lets try ..

bird

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 10107 posted 12:27 pm on Oct 29, 2005 (gmt 0)

A very interesting idea.

Unfortunately, the ads will always be targeted to the content that you serve to visitors from California, even if the actual visitor is located elsewhere and sees something completely different...

Erku

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 10107 posted 12:42 pm on Oct 29, 2005 (gmt 0)

My problem with the Smart Pricing is that an average advertiser may not be that smart and may not have a good targeting and good Landing page, this results publishers not converting well and publishers suffering.

This is not fair to publishers.

I hope Adsense can realize this.

jomaxx

WebmasterWorld Senior Member jomaxx us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 10107 posted 4:02 pm on Oct 29, 2005 (gmt 0)

bird's right, this idea will not work as described because the page content isn't sent to Google via the surfer's IP address, it's been previously spidered by Google's MediaPartners bot.

The only way to do this for the specific purpose of improving AdSense targeting would be to send surfers from different regions to different URLs.

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