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Adsense & Geotargeting
Use geotargeting to improve earnings?
orbiter

5+ Year Member



 
Msg#: 10106 posted 1:12 am on Oct 29, 2005 (gmt 0)

I'm wondering if anyone has experimented with using geotargeting to improve their Adsense earnings?

I know that Adsense uses geotargeting to serve up ads. My question is this: If I use geotargeting to determine whether or not to show ads to certain visitors, will it improve Adsense earnings?

 

OptiRex



 
Msg#: 10106 posted 2:06 am on Oct 29, 2005 (gmt 0)

If I use geotargeting to determine whether or not to show ads to certain visitors, will it improve Adsense earnings?

Am I having a blond moment? Just how are you going to achieve this?

I've had a couple of beers, re-read the question and confused! Don't give me any grief, I'm tired!

orbiter

5+ Year Member



 
Msg#: 10106 posted 2:19 am on Oct 29, 2005 (gmt 0)

Just how are you going to achieve this?

I can map a visitor's IP address to their country.

What I'm considering doing is using this to determine whether or not to include the Adsense code in the page that visitor's from certain countries see. (My site is dynamically generated, so I can make the "show ads" determination on the fly.)

If I were to do this, I would be displaying fewer ads, but the ads that would be displayed should result in either higher click-thrus and/or higher conversions (in theory anyway).

I'm wondering if anyone else has experimented with this. If so, did it have any impact?

Sobriquet

5+ Year Member



 
Msg#: 10106 posted 3:25 am on Oct 29, 2005 (gmt 0)

I tried plain geotargeting sometiem back but my overall earnings reduced. I used ip2location data to block many countries.

Now am i experimenting with something else. Please see this [webmasterworld.com...]

ZenArcher

5+ Year Member



 
Msg#: 10106 posted 8:02 pm on Oct 29, 2005 (gmt 0)

If you serve your AdSense code from within an ad server (like phpAdsNew), or from a within server-side PHP, then its easy to geotarget by country.

With geotargetting, you can definitely optimize your content, your advertising, and your earnings.

Embrace the global nature of your traffic and your profits will definitely increase.

Aircut

5+ Year Member



 
Msg#: 10106 posted 3:52 am on Oct 30, 2005 (gmt 0)

i don't see how you can achieve that with AS... dont have a clue on the geotargeting of the ads themselves...so what factors are you going to manipulate?

advise -- you can increase your profits by saving on BANDWIDTH and not allowing your pages to come up at all for countries you belive are waste of time....

ZenArcher

5+ Year Member



 
Msg#: 10106 posted 10:47 am on Oct 30, 2005 (gmt 0)

i don't see how you can achieve that with AS... dont have a clue on the geotargeting of the ads themselves...so what factors are you going to manipulate?

Actually, my third-party tracking software identifies the location of every visitor. And if they click an ad, I can identify the advertiser and roughly determine the earnings (by channel and time stamp.)

advise -- you can increase your profits by saving on BANDWIDTH and not allowing your pages to come up at all for countries you belive are waste of time....

Exactly. There are entire countries that do not seem to convert for me.

For example, on one of my more profitable channels I determined that the ads to UK visitors were not paying well at all. So I created targetted content for the UK, and a new channel. Now, for this channel, I can reduce my marketing budget, serve different ads, serve affiliate links, and/or run a targetted ad campaign for a direct advertiser.

Aircut

5+ Year Member



 
Msg#: 10106 posted 1:49 pm on Oct 30, 2005 (gmt 0)

Actually, my third-party tracking software identifies the location of every visitor. And if they click an ad, I can identify the advertiser and roughly determine the earnings (by channel and time stamp.)

yea but you cant know which ads are showing on your site in different countries... nor which ads that show on your site will show internationally as well....

and you should be checking GeoIP for alot of geotaargeting stuff...

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