The price of Google's keyword ads increased 20 percent to 25 percent in the past year as demand rose, said Jeff Lanctot, vice president of media at Internet ad agency Avenue A/Razorfish, a unit of Seattle-based Aquantive Inc
At the moment, it's the lead story on reuters.com with a new msn search banner right above it. Coincidence they posted big news quarterly earnings on MSN's D-Day? They're getting damned good or lucky with coincidences.
In another bullish sign, Google generated 51 percent — $530 million — of its fourth-quarter revenue from its own Web sites. Advertising on its own sites is more valuable to Google because it doesn’t have to share the money with its business partners.