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Preventing competitors bidding on your name
Compworld




msg:1234320
 7:06 pm on Feb 1, 2005 (gmt 0)

How do you get competitors from bidding on your company's name in Goggle's PPC? I have like five or six of them doing this.

Any suggestions?

Thanks,

CompWorld

 

pendanticist




msg:1234321
 4:32 am on Feb 26, 2005 (gmt 0)

...

BriGuy20




msg:1234322
 12:55 am on Feb 28, 2005 (gmt 0)

Comp:

If you're a trademark holder on a trademarked term, you can prevent them from using that term in their ad, but you can't block them from bidding on the term.

Are they advertising your product (i.e. not someone else's)? If not, I can understand the concern, but if they ARE advertising your product I don't see why you're unhappy that other people are spending their own money and time trying to sell your stuff.

talannon




msg:1234323
 8:48 pm on Mar 22, 2005 (gmt 0)

So there is no way to do this?

Let's say my company name is 12345.
And someone search for 12345 in google and there is a few sponsored ads on the right. I can't stop that?

martingale




msg:1234324
 9:35 pm on Mar 22, 2005 (gmt 0)

No, I don't think you can stop that.

eWhisper




msg:1234325
 2:16 pm on Mar 29, 2005 (gmt 0)

The rules vary based on country.
Google will do some investiagion for you.

For more information about AdWords and trademark policy, here's the AdWords Trademark FAQ [adwords.google.com]

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