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Google Shows Non-Contextual Ad on Bottom of SERPS
Promoting DaVinci Code Movie
martinibuster




msg:1238440
 9:49 pm on Apr 27, 2006 (gmt 0)

Anyone else see the DaVinci Code Promotion at the bottom of the SERPS?

Is this the first time they've done a (assumed) CPM deal to show an ad at the bottom of the SERPs?

Hollywood bucks have been hard for Google to sell because of their uncluttered SERP pages, something Yahoo could easily do from their properties. New revenue stream.

 

ken_b




msg:1238441
 9:52 pm on Apr 27, 2006 (gmt 0)

Not seeing it. Tried a few different searches.

jimbeetle




msg:1238442
 10:03 pm on Apr 27, 2006 (gmt 0)

I've seen television spots for something like a "Da Vinci Code Quest on Google." Have not seen anything on the bottom of the SERPs as yet.

But, if I search for Da Vinci [google.com], up pops a Google sponsored Adword for the contest in the sweet spot (wonder how they managed that?), a "New! Crack the Code" teaser (guess they aren't too sure of the power of the Adword ad just above it), and a one box to find a theater.

martinibuster




msg:1238443
 10:05 pm on Apr 27, 2006 (gmt 0)

No, what I'm seeing is NON-Contextual. In other words, I can search for Jeff Stryker and the Davinci ad is at the bottom of the page, regardless of context.

Maybe they're geo-targeting specific cities.

jimbeetle




msg:1238444
 10:15 pm on Apr 27, 2006 (gmt 0)

Now I got it. If you search for something related to Da Vinci the promo stuff shows up top. Non-related as MB pointed out it runs at the bottom of the SERPs. It's unobtrusive enough that I didn't notice it at all today until Roger posted about it.

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