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GBase, GBuy, and Adwords/ADsense tied together?
Weird article on Wired... Not real sure of the implications.
grelmar




msg:1234047
 11:33 pm on Mar 30, 2006 (gmt 0)

Wired Reports: [wired.com]

At a March 2 analyst meeting, Google Chief Executive Eric Schmidt dismissed the idea that his company would compete with eBay, focusing instead on the benefits of a payment system that would allow advertisers to streamline sales.

“The quickest way to improve the quality of an ad is to have the ad instantaneously turn into a purchase that is 100 percent perfect,” he said. “We now have a solution that we believe enables advertisers to offer a digital product on the Web so that when people click on it, through a credit-card mechanism, it is automatically taken care of.”

So I click on an AdSense ad, it takes me right to a GBase store, and I can process the sale instantly with my GBuy account. And feel secure in my purchase because the AdSense ad had a GReliable rating.

Errr... Something like that...

Just read the article... I'm not sure if it's ominous or awe-inspiring.

 

skibum




msg:1234048
 7:19 am on Mar 31, 2006 (gmt 0)

It seems like Google will be competing with every marketplace or information provider down the road. The way Google is going about it keeps everyone guessing as to what they are up to, what the strategy really is and what the final form will be. They'll give away info that others charge for. They'll provide exposure that other sites charge for "We encourage you to submit your item, whether it's your store inventory..." Sounds like competition for Shopping engines right there. Is there any limit to what type of info could be put on Google base, commercial or non-commercial? If they let you post stuff for free, toss AdWords on it and/or grab a slice of the transation with Gbuy there is plenty of cash there. With 8B in the bank, they certainly have the money to play around until it all comes together.

What is Google Base?
Google Base is a place where you can easily submit all types of online and offline content that we'll host and make searchable online. You can describe any item you post with attributes, which will help people find it when they search Google Base. In fact, based on the relevance of your items, they may also be included in the main Google search index and other Google products like Froogle, Google Base and Google Local.

What kind of information can I submit?

Remember, our goal is to organize the world's information and make it universally useful and accessible, and "the world's information" certainly includes almost anything you might wish to contribute. We encourage you to submit your item, whether it's your store inventory, collection of original poetry, or research paper on cancer receptors.

[base.google.com...]

Basically, if you want to find info about anything Google wants you to turn to Google to find info. Somewhere in there, you're probably going to buy something and with a payment system in place they will get a cut or monetize ad inventory on there.

based on the relevance of your items, they may also be included in the main Google search index and other Google products

So you do a search on Google, you click on a link to Google Base to get the info you want and if it gets big enough you may never leave the Google network. How can they not make money on that?

The biggest obstacle they'll probably face is the same one any other search engine faces trying to gain market share in the search market and that is changing peoples' habits online. If you always go to Google to search, why switch to MSN, if you always go to Shopping.com to comparison shop, why go to Google base?

LeoXIV




msg:1234049
 3:19 pm on Mar 31, 2006 (gmt 0)

payment tracking > 'Enhanced' smart pricing > better adwords > 'better' adsense > happier 'everybody'?

grelmar




msg:1234050
 6:02 pm on Mar 31, 2006 (gmt 0)

My question is:

As an AdSense publisher, if someone clicked on an AdSense Ad from my site, went directly to a GBase store, and ended up making a purchase, would I get part of that conversion, or just the revenue from the click?

I've done some thinking about this since I originally posted it, and if they do the revenue model right, this could be a very sweet deal for publishers AND product sellers.

Product sellers could be looking at fewer clicks to checkout (and every click is an opportunity for a lost sale).

Publishers could be looking at an easily trackable, and potentially highly lucrative revenue stream.

Google makes $$ off every step of the transaction. From the AdSense ad, to the commision from the sale, to whatever they make from GWallet, or whatever they want to call their PayPal equivalent.

If they can pull it all together and pull it off (the technical challenges are minimal, it's a business/finance marketing issue), and get the pricing right, can anyone think of a reason an eTailer wouldn't want in?

The ultimate extension of this concept (bear with me, we won't see something this fancy for years) -

An Adsense ad wrapped in an AJAX iFrame, that when someone clicks on it, the iFrame expands out to showcase the product, then the surfer can click to buy directly or not. If it's a "Buy" decision then the surfer just has to confirm the "Google Account" identity, and the transaction is directly processed. Either way, the AJAX iFrame shrinks back down after the decision point, and the surfer has never left the content publisher's site. Even if the decision is a "no-buy", the publisher would get a "click" revenue from the action because of the increased visibility given to the product.

decaff




msg:1234051
 12:50 am on Apr 1, 2006 (gmt 0)

"...An Adsense ad wrapped in an AJAX iFrame, that when someone clicks on it, the iFrame expands out to showcase the product, then the surfer can click to buy directly or not. If it's a "Buy" decision then the surfer just has to confirm the "Google Account" identity, and the transaction is directly processed. Either way, the AJAX iFrame shrinks back down after the decision point, and the surfer has never left the content publisher's site. Even if the decision is a "no-buy", the publisher would get a "click" revenue from the action because of the increased visibility given to the product...."

Hey...how did you know I am working on this very concept right now... :-))

AJAX is wicked cool ..

Tastatura




msg:1234052
 1:04 am on Apr 1, 2006 (gmt 0)

An Adsense ad wrapped in an AJAX iFrame, that when someone clicks on it, the iFrame expands out to showcase the product, then the surfer can click to buy directly or not. If it's a "Buy" decision then the surfer just has to confirm the "Google Account" identity, and the transaction is directly processed. Either way, the AJAX iFrame shrinks back down after the decision point, and the surfer has never left the content publisher's site. Even if the decision is a "no-buy", the publisher would get a "click" revenue from the action because of the increased visibility given to the product.

Do you mean having a functionality similar to 'preview' webpage on Ask.com 's search result page? (just in case someone is not familiar- go to Ask.com, type in your search topic, and put your cursor over the binocular icon).

uhzoomzip




msg:1234053
 6:27 am on Apr 1, 2006 (gmt 0)

On the product level this is basically competition for eBay. While it is not the same by any means it is eBay Google style as near as I can tell and that's what makes it competition.

Product wise the main differences (they are huge) are:

No cost, better quality control, so far no crappy ebay feedback system, you can post your regular website, more flexibility as to length of your listing, easy to implement bulk uploading for easier inventory management etc, much more flexible in adding any attributes, product types, etc that you need to fit your items.

Similarities:

An integrated payment gateway, basically allows auctions, fixed price, or best offer item listings.

Can't see others at this point but I'm sure I'll see them as I continue.

joaquin112




msg:1234054
 4:58 am on Apr 2, 2006 (gmt 0)

It competes with Ebay, but not so much. They would still be very different - some sectors of the population going for one - while others, well, for the other.

toddh




msg:1234055
 3:58 pm on Apr 2, 2006 (gmt 0)

I can't ever imagine just buying from google or anyone without doing research and comparison shopping first.

The investigation and conversion process are inherently separate.

joaquin112




msg:1234056
 5:24 pm on Apr 2, 2006 (gmt 0)

I agree with todd. There will never be a time when you shop for an item whereas you can't actually review it. Even if it's an Xbox or another product which is always the same, I'd be skeptical to buy with the click of a mouse from a publisher's website. Maybe it's just me.

crak_bot




msg:1234057
 5:46 am on Apr 3, 2006 (gmt 0)

This is dumb. It shows how google is focused on it's own possibilities and not on marketing a worthwhile product.

I see the benefit for Google.

But what is the benefit for consumers?

When coming up with a new idea you need to see if you fill a need. What need is being filled here?

Are consumers crying out for "one-click, blind purchases"

Alex_Miles




msg:1234058
 1:13 pm on Apr 3, 2006 (gmt 0)

Only when its a product they know well, and the one click purchase decision is taken entirely on price.

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