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Google Finance, Govt, Policy and Business Issues Forum

    
Google's reports 4Q results
Revenues cross $1.9bn
softwareengineer99




msg:1238120
 9:25 pm on Jan 31, 2006 (gmt 0)

According to Google's 4Q results:

"Google reported revenues of $1.919 billion for the quarter ended December 31, 2005, an increase of 86% compared to the fourth quarter of 2004 and an increase of 22% compared to the third quarter of 2005.
Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs, or TAC. In the fourth quarter, TAC totaled $629 million, or 33% percent of advertising revenues."

86% increase is a quite significant one. How is it that their TAC is only 33%? Is it going up or down?

Frank

 

Tropical Island




msg:1238121
 9:30 pm on Jan 31, 2006 (gmt 0)

I see the stock price is down $26.16 to $406.50

caspita




msg:1238122
 9:33 pm on Jan 31, 2006 (gmt 0)

Stock is down in after hours market. Last time I saw it was about $62 down ($369). But I think it was not the minimum.

steve40




msg:1238123
 9:40 pm on Jan 31, 2006 (gmt 0)

I suspect the market is reacting more to coming players entering into the market than those figures which are exceptional , but possibly G have something big up thier sleeve for Microsoft and YPN when they hit the market fully , I am sure there are ways they can continue to leverage the dominent position and massive amount of data they currently have .

I do believe they will be dominent for some time but the problem with being top of the heap is those playing catch up wait for a mistake and pounce ,

And with Microsoft one of those who are in the race as they say anything can happen

steve

hunderdown




msg:1238124
 4:02 am on Feb 1, 2006 (gmt 0)

TAC is mostly what they pay AdSense publishers. Since those numbers don't break out what they earned from the search network versus what they earned from content--or AdSense--we don't really know what it means or how it's moving.

walkman




msg:1238125
 7:01 am on Feb 1, 2006 (gmt 0)

>> How is it that their TAC is only 33%?

the % is diluted by the money made from clicks on Google.com I believe; they don't have to pay anyone for that.

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