Google has given away $33 million in free advertising to 850 non-profits in the last two years, says Sheryl Sandberg, Google's vice president of global online sales. "We don't see any limit to this. We want it to continue growing."
The Google Grants program supports organizations sharing our philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.
Msg#: 4374 posted 10:56 pm on Dec 28, 2005 (gmt 0)
Isnt some of that revshare for publishers? Lot of the PSAs are displayed in our site and we dont get credit for it, so technically google takes credit for a lot of publishers work. Nice tax writeoff for them.
I would imagine that the grants will in fact create ads that have a real bid value which, if they are served on AdSense, will cost Google.
I suspect that PSA's and the grant ads are 2 different things. A page that has no contextual meaning to Google cannot earn revenue as they would be doing a dis-service to their advertisers, hence the no cost PSA's. On the other hand if a page is known to be about a subject that happens to have a grant advertiser too, the ads will show along with any other paid ads and generate revenue.