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Google Finance, Govt, Policy and Business Issues Forum

    
Google Attempt To Go Glossy
Lacks Luster
digitalghost




msg:1237896
 5:19 pm on Dec 8, 2005 (gmt 0)

Seeking ways to expand its advertising juggernaut beyond the Internet, Google Inc. (GOOG ) this fall purchased about a dozen pages of ad space from niche publications such as PC Magazine and Budget Living. Google then divvied up the space and sold it in small pieces, often four to seven per page, to its network of several hundred thousand advertisers -- most of whom can't afford pricey magazine ads on their own

Full Story [businessweek.com]

Only one of 10 advertisers interviewed by BusinessWeek said their print ad performed well enough to recoup the money it cost. And eight of the 10 were unhappy enough with the results that they say they're unlikely to do further print advertising with Google.

Looks like Google neglected to focus on their strength, targeting, which as the story mentions, is much tougher to do in the print world.

 

europeforvisitors




msg:1237897
 3:14 am on Dec 19, 2005 (gmt 0)

Looks like Google neglected to focus on their strength, targeting, which as the story mentions, is much tougher to do in the print world.

Who knows--maybe they were just trying to show that targeting isn't as good in PC or BUSINESS WEEK as it is on a Google SERP or an AdSense partner's page. (And even if that wasn't their intention, it certainly proved the point!)

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