homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google Finance, Govt, Policy and Business Issues
Forum Library, Charter, Moderators: goodroi

Google Finance, Govt, Policy and Business Issues Forum

Google's Bill Board on Highway 101
innovative hunt for talent..

 4:09 pm on Jul 9, 2004 (gmt 0)

ZDNet reports a huge bill board on Pacific Coast Highway 101 saying:

{ First 10 digit prime in consecutive digits of e }.com

It translates to [7427466391.com...]

Solving the puzzle on the above website leads to [google.com...]

A nice way to spend a friday afternoon :)

source: [news.zdnet.co.uk...]



 4:35 pm on Jul 9, 2004 (gmt 0)

Good find. That is funny. I bet there are some confused drivers. They should put one of those up in Clear Lake Texas near NASA. I know quite a few guys that could do that.


 4:50 pm on Jul 9, 2004 (gmt 0)

We're tackling a lot of engineering challenges that may not actually be solvable. If they are, they'll change a lot of things. If they're not, well, it will be fun to try anyway. We could use your big, magnificent brain to help us find out....

How about someone with no math skills, but quick enough to find the information and claim to have solved the puzzle in an innovative way?

Hehehe, I specially like the "We could use your big, magnificent brain..." portion.


 1:06 pm on Jul 12, 2004 (gmt 0)

Pretty creative. It sort of flies in the face of billboard marketing, which usually mandates extreme simplicity due to the short exposure time and distraction of piloting a vehicle in traffic. Then again, it's more like one of those "buzz" campaigns - few people will attempt to solve it, they'll just get to work and say, "What the heck was that billboard for?" (and someone will tell them).


 1:42 pm on Jul 12, 2004 (gmt 0)

Google just demonstrated how local media can be used to achieve global reach via the Internet spin machine.

Yes, they "bought" local media advertising. Then they violated all the common rules about using it, and the result is a highway billboard that reaches millions of people who never even see it, all over the globe.

Put the bait where the fish are.... and use a long enough line to bring them back to where you are.


 2:28 pm on Jul 12, 2004 (gmt 0)

Anyone know how to solve the puzzle on the 7427466391.com/ website? What's the answer and why?

michael heraghty

 2:44 pm on Jul 12, 2004 (gmt 0)

It's a series of consecutive sequences of ten digits that add up to the sum of 49. Apparently.

f(6) = 2952605956
f(7) = 0753907774
f(8) = 0777449920
f(9) = 3069697720
f(10) = 1252389784
f(11) = 3163688923


 2:46 pm on Jul 12, 2004 (gmt 0)

You are on the money, Paybacksa. Great marketing - get plenty of buzz for under $10K in media expense.

Recently, the restaurant chain Houlihan's ran a series of edgy "nooner" ads promoting their quick lunches. Instead of talking about their food, they used images of sexy twenty-somethings with innuendo-laden captions. The ads were a bit complex for billboards, but the buzz broke into coverage by other local media. I'm sure the chain's marketers were hoping that some conservative group would picket a prominent billboard, but they weren't that lucky.

There's a lesson in this for all of us - creative marketing doesn't have to be expensive. The fact that Google is the advertiser obviously increases the newsworthiness of the story, but it shows that a bit of innovative thinking can trump more massive campaigns.


 2:56 pm on Jul 12, 2004 (gmt 0)

i once had the misfortune to be involved in a bill board campaign in the UK where one of our 12' x 9's of a flying giant carrot ( in horizontal flight position ) caption something like "the worlds fastest carrot"...
found itself next to a 12' x9' of a gorgeous model on all fours facing away from the carrot ...( I forget what the tag line was for the girl it wasn't one of our agency campaigns ) ....
I still run across from time to time ( in the "best media bloopers sort of books" ) a photo that some one took of the 2 panels side by side and somewhat compromising juxtaposition ....

sort of thing makes you pay very close attention to where you buy space ...

google obviously didn't hire any ex colleagues ;)


 3:21 pm on Jul 12, 2004 (gmt 0)

Has anyone solved this thing yet? All I've been able to figure out so far is that all of the numbers are sequential numbers inside e that add up to 49, but I don't have a calculator that can show me enough digits.

f(1)= 7182818284
f(2)= 8182845904
f(3)= 8747135266
f(4)= 7427466391
f(5)= __________


Those are the first 3 ... I think I could solve this thing if I could just find the rest of e, can anyone help?


 3:50 pm on Jul 12, 2004 (gmt 0)

Why don't you just google "e constant"


From [linux-egypt.org...]

<edit> Now broken into rows for browser goodness</edit>


 4:10 pm on Jul 12, 2004 (gmt 0)

Thanks for the longer version of e. I figured out what the 5th number is and was about to post it but decided against it for the reasons described below. When you figure out the number and log in using it as the password this is what you see:


Nice work. Well done. Mazel tov. You've made it to Google Labs and we're glad you're here.

One thing we learned while building Google is that it's easier to find what you're looking for if it comes looking for you. What we're looking for are the best engineers in the world. And here you are.

As you can imagine, we get many, many resumes every day, so we developed this little process to increase the signal to noise ratio. We apologize for taking so much of your time just to ask you to consider working with us. We hope you'll feel it was worthwhile when you look at some of the interesting projects we're developing right now. You'll find links to more information about our efforts below, but before you get immersed in machine learning and genetic algorithms, please send your resume to us at ********@google.com.

We're tackling a lot of engineering challenges that may not actually be solvable. If they are, they'll change a lot of things. If they're not, well, it will be fun to try anyway. We could use your big, magnificent brain to help us find out.

I didn't post the answer or e-mail address in the answer because of the reasons Google put in the above notice, but it will probably hit the web at some point anyway. Google is probably going to end up changing this screen in a few days, I don't know if anyone else has solved this yet and/or posted the results but someone will and Google will be flooded with resumes from people claiming to have figured it out.

At least now those of you who don't want to work for Google and would never have figured this out on your own won't waste their time or yours :) I haven't done this much math by hand since high school, heh.


 4:35 pm on Jul 12, 2004 (gmt 0)

>>I haven't done this much math by hand since high school, heh.
digitalv, i was looking out for ya in this thread..

Alas, i guess this puzzle is already a week old. And the link to the message you quoted can be found in the first post.


 4:45 pm on Jul 12, 2004 (gmt 0)

Chndru does have a point :)


 4:52 pm on Jul 12, 2004 (gmt 0)

You know what, I didn't even realize that ... when I hit login I didn't even notice that I was redirected to the same link you posted :P

Since that e-mail address is already public then screw it, the answer is 5966290435



 3:08 am on Jul 13, 2004 (gmt 0)

Another bit of fun, if you look at the source code of the page at [7427466391.com...] this little message is at the bottom:

<!-- no help here -->

I'm glad I'm not the only one who leaves little cryptic notes in my html... :)


 11:22 am on Jul 13, 2004 (gmt 0)

it's amazin what you find in veiw source ...and alt text ..;)


 1:10 pm on Jul 19, 2004 (gmt 0)



 1:43 pm on Jul 19, 2004 (gmt 0)

tha fact that they left their CSS on page and what it's about is interesting .


 1:58 pm on Jul 19, 2004 (gmt 0)

tha fact that they left their CSS on page and what it's about is interesting

Nope, its the same on their homepage. High traffic sites (where an extra character makes a big difference over a month) usually have their CSS inline to make the page load quicker.


 2:10 pm on Jul 19, 2004 (gmt 0)

yet again demonstrating that my knowledge of CSS ( as applied to page design ) could be written on the pointy end of a pin ....
Tables and font tags 'n'stuff man me guv :)

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google Finance, Govt, Policy and Business Issues
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved