Sticking to its offbeat nature, Google plans to issue two separate classes of stock: Class A and Class B. The two would have identical rights, with one caveat: Class B holders -- whose ranks are to include Page, Brin and other trusted insiders -- are entitled to 10 votes per share. Class A holders receive one vote per share.
With a many-billion dollar IPO, there's no point coasting or cashing in too quick.
In my opinion, one of the biggest risks Google face is losing their direction, their sparkle, their 'zing'.
I was slightly disappointed when I saw that they'd filed. As if the end of the Google era loomed. As if there would not be different from 'the others' once the inevitable post-IPO short-termism took hold.
When I read about the dual class structure, or rather the extent of it, I was quite reassured.
Some investors will be uneasy about so much control resting with the founders and other googlers, but I see it as giving Google a greater chance of keeping the 'Google difference' for the longer-term.