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Google Goes Aol or Aol Goes Google
either way, it's two googles and two aol's in the title ;-)
Brett_Tabke




msg:1235137
 3:19 pm on May 1, 2002 (gmt 0)

I know we have about 2 other threads running about the subject, but is anyone else jazzed about Google coming to Aol? I for one am ecstatic. I've watched my Ink/Aol referrers slowly fall off the radar screen the last two years. Getting back some of that much missed traffic will be heaven sent.
[webmasterworld.com...]
[webmasterworld.com...]

 

NFFC




msg:1235138
 3:28 pm on May 1, 2002 (gmt 0)

Opposite here, Ink rankings are great and Google has fell out with me.

I think it's a good thing for the www and payback for Ink for 2000.

nutsandbolts




msg:1235139
 3:38 pm on May 1, 2002 (gmt 0)

I'm very happy about this. I really disliked Oversure and it's stupid anti-affiliate policies. Go Go Gadget Google! Spread your wings across the Web. Ahem, but don't forget to restore all those sites you deleted this month ;)

toolman




msg:1235140
 3:46 pm on May 1, 2002 (gmt 0)

This is good for ecom sites because there isn't a "cartel" effect in the Google results like there is in the INK results on competitive phrases. Not to mention those poor AOL sheeple will get a taste of the "real" internet now.

Mike_Mackin




msg:1235141
 3:47 pm on May 1, 2002 (gmt 0)

>either way, it's two googles and two aol's in the title ;-)

ROFL

Good for certain KWs in search results.
Not good for ads. Cost will double.

dvduval




msg:1235142
 3:57 pm on May 1, 2002 (gmt 0)

I am also very excited. IMHO Google has been honest and full of integrity and they deserve it.

digitalghost




msg:1235143
 4:02 pm on May 1, 2002 (gmt 0)

Overjoyed. Right up until AOL buys Google...

DG

agerhart




msg:1235144
 4:02 pm on May 1, 2002 (gmt 0)

>>>>AOL buys Google

Boooooooooooo.......

EliteWeb




msg:1235145
 4:03 pm on May 1, 2002 (gmt 0)

I think this is amusing, i mean when AOL said they went ink and didnt pick up on the other directory much i saw results fall. Are Google's results already showing up in AOL? look @ the Press release on google's homepage ;) [google.com]

(edited by: EliteWeb at 4:09 pm (utc) on May 1, 2002)

paynt




msg:1235146
 4:08 pm on May 1, 2002 (gmt 0)

I'm very excited about this. I've had great results from Google for years now and not so hot with Inktomi.

I completely agree with your take on things Brett.

Travoli




msg:1235147
 4:10 pm on May 1, 2002 (gmt 0)

>AOL buys Google

If that happens, I quit.

if Google were to get as spammy as my AOL inbox, the web might as well shut down :)

Macguru




msg:1235148
 4:14 pm on May 1, 2002 (gmt 0)

>AOL buys Google

AOL did a recent financial cleanup. Google is (not so) slow-cooking an IPO.

Not going to happend.

Google always targetted medium to long term investment strategy. Even if AOL, M$ or else make G$ offers, the dam will resist.

DrCool




msg:1235149
 4:16 pm on May 1, 2002 (gmt 0)

I am torn on this. I like the fact that AOL is using Google because it is basically a free engine but I was getting good traffic from Inktomi and didn't mind paying for it. I guess I will wait and see how the traffic all plays out. I do like the fact that they are using AdWords instead of Overture but am fearful that the prices of my Adwords will go up.

alex_h




msg:1235150
 4:32 pm on May 1, 2002 (gmt 0)

If AOL buys Google, so what?

AOL runs Mozilla, Open Directory, AOLServer, etc. They give a lot of stuff away.

They are the tech-friendly media company.

They are scary as a giant corporation, but the most benevolent of the big scary corporations.

I'm not too worried about AOL expanded their grip as long as they stay under 50% of the market.

I'd rather an AOL-Microsoft oligopoly fight then a Microsoft vs dozens of small guys, Microsoft would eat the little guys for breakfast.

Alex

Abrexa_UK




msg:1235151
 4:34 pm on May 1, 2002 (gmt 0)

I am rather unsure about it. While obviously from a searchers point of view, this will be an improvement, I don't think that it is healthy for the search engine marketplace. Google already carries an unhealthy percentage of the market, and with the addition of AOL, it is that much more important.

While it is great when your sites are ranking well in Google, there are many people in these forums who have been the victims of Google's fickle indexing. It is far too easy for websites to become dependent upon the free Google traffic, and the more dominant that Google becomes, the more dangerous this is for webmasters.

We have a couple of sites where Google is probably providing 80%+ of the traffic. The budget isn't there for other forms of promotion and the directories simply can't compete with Google for the large variety of phrases these sites cover. If these sites dropped from Google...well there would be little point in running them! Not a good situation, nor a good business model I know.

Fortunately there isn't any income dependancy on these sites, but for many webmasters, the ups and downs of Google cause the ups and downs of their businesses.I would rather see three Google equivalent engines than one dominant engine.

egomaniac




msg:1235152
 4:35 pm on May 1, 2002 (gmt 0)

I love this move. I hate the price per URL I have to pay to get pages into INK, only to have a bunch of AMAZON book listing spam pages on top of my informational articles.

This brings search the way it is supposed to be in front of more people: looking for documents from a huge variety of sources, rather than scrounging through paid ads (are you reading this MSN?).

Long live Google. Death to Look$tupid!

Mike_Mackin




msg:1235153
 4:46 pm on May 1, 2002 (gmt 0)

They sure have come along way from BR [google.com]

Jill




msg:1235154
 4:51 pm on May 1, 2002 (gmt 0)

Brett, I am probably as jazzed as you are if not more. AOL used to provide a large number of our sales. AOLers like to buy, at least at my store. If I can keep my rankings <God forbid they get booted now for ANY reason at all> we will be sitting mighty pretty. When they went Ink and that started to tank we bit it hard. I'm looking forward to this new deal with great enthusiasm and high hopes.

Alecto




msg:1235155
 4:52 pm on May 1, 2002 (gmt 0)

It took me a minute or two to get my heart started after reading the news. Our google numbers are great, but we don't have nearly enough cheese ready for the 34 million mice that are about to be let loose all over the internet.

But, what a world this is going to open up for those poor AOL users. I've lost track of the number of queries coming from people with the email designation 'prisoner@aol.com' desperately seeking ways to find something as simple as 'pictures of Florida'.

Beachboy




msg:1235156
 4:52 pm on May 1, 2002 (gmt 0)

My goodness! Well all I have to say is that the search quality at AOL will go up. It doesn't bother me in the slightest that Inktomi is going away. Good-bye and good riddance.

Napoleon




msg:1235157
 5:05 pm on May 1, 2002 (gmt 0)

I'm pretty happy (with a twinge of fear at the greater impact of Google's tendency to zap sites rather harshly).

It's a good day for integrity and honesty, and not just in terms of SERPS.

WebGuerrilla




msg:1235158
 5:28 pm on May 1, 2002 (gmt 0)

I would be a lot more excited about this if Google was already post-IPO. The rosie future that includes a bunch of new, free traffic for everyone only exists if Google stays comitted to unpoluted crawler-based results. The pressure from stock holders will make that much more difficult.

Based on some credible rumors I've heard about not-available-to-the-public data feed deals already taking place, it looks like Google is already open to the idea of "alternative methods" of collecting content. That being the case, I'd say that the idea that Google won't move (post-IPO) to some type of PFI program that will have a major impact on what ultimately gets distributed to their partners, is a bit naive.

I certainly hope they stay true to their current model, but I won't be a bit suprised if they don't.

miles




msg:1235159
 5:31 pm on May 1, 2002 (gmt 0)

"While it is great when your sites are ranking well in Google, there are many people in these forums who have been the victims of Google's fickle indexing. It is far too easy for websites to become dependent upon the free Google traffic, and the more dominant that Google becomes, the more dangerous this is for webmasters."

I agree. Every month when google crawls its like a bunch of crack heads looking for their dealer saying where did my site go? Why was I dropped? How can they do this to ME? It is not about you its googles search engine they can do what ever they want. I have read several hundred posts concerning being dropped from google and each time its for the same reasons Google is being fickel or you did something to your site that you should not have done.

I know that it is more important to get into google now than ever before. But I think that as SEOs we spend waaay to much time on Google. If you think I am off base here look at the number of posts in the google section of the forum and then look at the rest of the sections. Dont get me wrong I like google and the results that they offer but it seems like we are putting all of our eggs in one basket.

I honestly dont know what to think about Aol and Google being buddied up for results. Good part is you no longer have to optimize for 5 different engines. Bad side of this is that if you are not in google you may not be in half of the other current engines. Its almost like a monopoly google has with the search engines.

Chris_R




msg:1235160
 5:42 pm on May 1, 2002 (gmt 0)

If AOL buys Google, so what?

Two years from now - the two nouns in that question will be reversed.

Google is kicking a**. It is all part of their master plan.

[alexa.com...]
[amazon.com...]
[toolbar.google.com...]

I predict in the next 6-9 months you will see the above converge in a major deal.

Google is already making a profit.

AOL Lost 54.2 BILLION DOLLARS in ONE QUARTER.
[money.cnn.com...]

Granted - some of that has to do with the accounting methods.

Oh, and ask AT&T how much it loves its long distance business.

Things are changing. People are going to wake up and smell the reality of the situation. Information + Intelligence = $$$

Abrexa_UK




msg:1235161
 6:23 pm on May 1, 2002 (gmt 0)

Miles,
I think that the reason so much attention is paid to Google is because of the nature of the search engine market.

There are three really big players - MSN, Yahoo and Google.

MSN is changing due to the L$ situation, but essentially the majority of traffic comes (or it used to) through Looksmart. Once a site is in Looksmart, there is little that you can do to influence its position in MSN.

The same applies to Yahoo - once a site is in, there is little that you can do to influence the positioning in the search results.

Therefore we are left with Google being the only major player where webmasters can influence their positions from month to month. Plus Google is still growing in popularity. Hence the interest.

Yes there are other search engines such as Altavista, Ask Jeeves, AOL, Inktomi, Lycos and so on, but the reward/effort ratio is so much smaller with these. Plus, if you are following the Google rules, your sites will probably do OK in the other engines anyway.

miles




msg:1235162
 6:35 pm on May 1, 2002 (gmt 0)

Abrexa_UK I agree with you on this matter. Google is the, one of the best search engines that has come out because you dont have to pay them.

WebGuerrilla




msg:1235163
 7:02 pm on May 1, 2002 (gmt 0)

>>If you think I am off base here look at the number of posts in the google section of the forum and then look at the rest of the sections.

I think the number of posts in forum3 are pretty much in line with Google's position in the marketplace. People will always want to talk about the company/organization that has the greatest impact on the success or failure of their online businesses. And right now, that company is Google.

>>it seems like we are putting all of our eggs in one basket.

I don't think it's a case of us putting all our eggs into one basket. That statement implies that there are multiple baskets for us to place our eggs in. But that's not really the case. There is now only one basket.

miles




msg:1235164
 8:22 pm on May 1, 2002 (gmt 0)

WG I see your point. As currently (I think) all of the other engines are PPC, PPI, or directory listings, with the exception of Google, you can still do it for free. Google is the best to spend time on given the return.

przero2




msg:1235165
 9:07 pm on May 1, 2002 (gmt 0)

This is great overall for the web community, SEOs, AOLers and users alike. I think the web will become that much more relevant with relevant Google's relevant SERPs.

I strongly hope Google continues its current model (I see no reason why they should change as this brought them all the success) and not resort to pay for spidering schemes.

I agree with commenters that being in Google becomes that much more a necessity now. We were impacted by PR0 for 5 months and I know how it feels and it will have more impact now (or when AOL switches to Google SERPs) than before for sure;)

brotherhood of LAN




msg:1235166
 9:17 pm on May 1, 2002 (gmt 0)

I just want to know when they will really be showing the google results and how much of an impact it will make ! :)

This 49 message thread spans 2 pages: 49 ( [1] 2 > >
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