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BlowSearch Introduces PPC Program With Fraud Protection
Brett_Tabke




msg:1230063
 3:14 pm on Mar 23, 2005 (gmt 0)

Blowsearch announced today the launch of its pay-per-click search engine advertising program.

What is so unique about the program is that it allows advertisers to block competitor IP's.


Competitor Blocking tool—competitors can be deterred from maliciously clicking on paid results as advertisers can enter a competitor’s IP address to automatically prevent paid listings from being displayed to that specific IP address

Traffic Source Selection technology—lets users control their listings on a site-by-site basis across the BlowSearch network

[blowsearch.com...]

 

jholcomb




msg:1230153
 5:33 pm on May 16, 2005 (gmt 0)

Boston, we have made it a point to be upfront and direct with the entire community. Everyone knows our plans and we've been more outspoken than any other engine in the business on the problems that our industry faces today.

I have said before our engine will work for those that make it work for themselves. What does that take? It's simple really:

Use the tools we give you to optimize.

Work with your rep. Implement our ROI tracking. Make sure your titles and descriptions are accurate and go to the right URL in order to deep link into your site. Present an offer to the user to encourage immediate purchase and a guarantee in order to make them comfortable with their purchase.

If you have done all of that and you still have no results for you then we may not simply work FOR YOU. That does not mean we don't work for anyone else.

Our advertiser retention is extremely high. That goes direct to the quality of result we provide for our advertisers. I have statements from advertisers I can post that have granted me permission for them to be used publicly (names included) if you really want me to.

Keep in mind guys I have taken a personal stake in what my company is doing because I believe in it. I have chosen to put my career on the line by being out front and very outspoken. I do not have to do that to keep my position here. I don't own stock and I don't get a percentage of the profits. I put my career in search on the line for nobody unless I believe in what they are doing.

I believe in what this company is doing right now. I'll also do whatever I can to help you guys make more money. If you're not - there are reasons for it - but let's examine the real reasons and not just play the "blame the traffic" game.

If you want help, ask. I will never discount the idea that they may be a traffic related issue but I have asked more than a few to PM me with their data throughout this thread and NOT ONE person has agreed to share that data with me in private.

I think that says it all.

Now, I am off for the rest of the day on a Neurology appointment for my 6 year old because he's more important at the moment. If anyone actually does want my help on their campaign I will get to your PM's tomorrow or late tonight.

Again, I can't help you unless you let our company do it. To date no one has bothered.

bostonseo




msg:1230154
 5:49 pm on May 16, 2005 (gmt 0)

Will someone, other than the company representative, post if they've had a positive experience with Blowsearch. I tried them for 1 client recently and had 0 conversions.

I have another client in another B2C industry, if I
see that people here have actually seen acceptable conversion %'s with Blowsearch I may try them for other clients.

watchthis




msg:1230155
 11:44 pm on May 16, 2005 (gmt 0)

For the record I must say my opinion of blowsearch has changed since reading the dialogue posted here by jholcomb.

I will be opening an advertising account with them some time in June and will hopefully get back to the forum with the results, which hopefully will be positive.

bostonseo




msg:1230156
 12:06 am on May 18, 2005 (gmt 0)

kanetrain posted his Blowsearch results back in March

Blowsearch
Clicks - 2,887
Cost - $173.00
Conversions - 1
Revenue - 10.19

Here is what we experienced with Blowsearch in May
Clicks - 196
Cost - $60.49
Conversions - 0
Revenue - 0

jholcomb




msg:1230157
 2:02 pm on May 18, 2005 (gmt 0)

Boston that's less than 200 clicks? That is what you consider a test?

There's a huge difference between Kane's numbers and yours. Unless I am missing something here and the campaign ran longer than what you posted. Again, I still don't have the data relating to your campaign because I don't know what your account number is with us.

Unless your site converts at better than 1 in 200 clicks across all traffic delivery media then I don't think it was a very complete test. I was a pretty good affiliate marketer back before my time working with engines. It was pretty much my sole prefession for nearly three years with a wife and a child to support. If my sites didn't convert at better than 1:200 I redesigned them or changed direction until it did. I owned over 100 domains at one point pushing 5 million uniques per month. My overall conversion rate was 1:165 across all those sites. I've known many people who did even better than I did too.

I advise anyone that they should test a budget of at least $500.00 in order to make sure the campaign runs long engough to recieve results. 200 clicks in my opinion (for what that's worth) is not a test, on any engine. Plus if it's taking you more than 400 or 500 clicks to convert sales (unless it's really high ticket) then it might be time to take a look at the site content and/or design. You should always know what your conversion ratios are. It's key to determining how well your marketing is doing. Plus if you make changes and it goes up or down you'll know exactly what to pinpoint that caused that increase or decrease.

Boston, am I missing something here? Is there more clicks involved than what you posted? Please say yes!

JerryOdom




msg:1230158
 3:42 pm on May 18, 2005 (gmt 0)

Someone here needs to run a test to put all this back n forth to rest. Joe's going to need a new keyboard before too long.

jholcomb




msg:1230159
 3:50 pm on May 18, 2005 (gmt 0)

Good idea, but hey if its useful info for somebody I don't mind. When everything is rolling with Click Defender, I'll be happy to give you guys an incentive to run tests.

bostonseo




msg:1230160
 5:26 pm on May 18, 2005 (gmt 0)

Allright her are the details.

I negottiated a test with the CEO of Blowsearch (Angel Pabon). We had a thorough conversation that I would run my top 3 terms (all of which convert at roughly 10% on Overture/Yahoo and Google Adwords). These 3 terms also have converted at 0-1% on Kanoodle and all the other 2nd/3rd tier CPC's.

Angel funded $50 (this amount was agreed to because I knew if I had 100+ clicks from just these 3 terms I would know if the traffic I received was quality or not). As it turns out, the 3 days this test was live, the traffic was not quality.

I emailed the results to Angel and suggested that we should extend the trial a little longer. I never heard back from Angel.

Joe you said you were very surprised I did not get a response from Angel about my email. I emailed Angel again on Monday of this week to review the test results and discuss extending the trial. Again no acknowledgement from Blowsearch's CEO.

I don't understand why Angel would not want to continue this trial and prove to me that Blowsearch has quality traffic. But I can only assume after 2 unacknowledged emails, that he does not value our potential business or knows that if we continue the trial the quality of the clicks is likely to be the same so it would be pointless.

That's my experience with Blowsearch; pretty lousy.

jholcomb




msg:1230161
 6:24 pm on May 18, 2005 (gmt 0)

Yes, but boston I have asked you to contact me and you don't want to do so? Why? if you really have a problem I want to help you solve it. Angel is just that, the CEO. He's a busy guy. Does that excuse him not answering, no. But nonetheless you do have someone here in a senior position who has offered to help.

As I said $50.00 is not a test in my book plus only 3 terms? If you have a conversion rate of 10% on top terms you definitely have a kick ass web site and I would really love to see! That's really impressive in my book. Especially since the average conversion rate for most search traffic usually hovers between 1.5% and 3.5% for most web sites. Any more than that and the site is spectacular.

Boston just contact me and let's get you are real test once click defender is rolling. I think you're jumping the gun. It's just my opinion (so take it as you will) that you do not have enough data to even be claiming there is anything wrong with the traffic.

I can understand why you would want to see other people's results.

bostonseo




msg:1230162
 6:38 pm on May 18, 2005 (gmt 0)

Nah I've tried Blowsearch didn't work for me. And I've yet to see anyone here respond saying that they've had a positive ROI experience with Blowsearch.

I think I've recommended that if your company is hedging all your bets on the click fraud defender turning the program around, you should pause until it is available. Otherwise more advertisers are going to continue to try it out likely not like what they see.

If ANYONE has made Blowsearch work for them on this forum speak now or forever hold your peace :)

bostonseo




msg:1230163
 6:40 pm on May 18, 2005 (gmt 0)

Oh and Joe I did contact you; we swapped a couple of emails. The last of which was from me to you.

I don't appreciate you posting here that I did not contact you when in fact I did; let's be accurate here.

jholcomb




msg:1230164
 6:51 pm on May 18, 2005 (gmt 0)

If you want me to be accurate Boston we swapped PM's not emails. Which means that I still have no idea who you are, your account info with us, or anything else.

As a matter of fact you pretty much refused to give it to me. Like I said $50.00 is no test in my book and your assumptions based on the campaign you described are suspect at best.

Sorry, I call em like I see em. I said before I will post testamonials with names if need be but I know that the forum mods would not like me to do so.

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