I belive they would be allowed to impose this as a "term of use" relating to their own program.
|Are any of the other PPC programs doing this? |
Yes, Adsense. They don't allow other contextual advertisers on the same page. But, that's of course, for publishers. I can't see them doing it for advertisers. That's kinda ... petty. But a valid business condition.
Findwhat seemed OK with it .. . .
It was a really interesting email from Kandoodle
They probably do this to protect their business. Not only does it make them look bush league compared to AdWords/AdSense, but AdSense publishers could push up click prices and drive Kanoodle's core base of advertisers to other sites.
It's great in the short term, but eventually the AdSense bubble will burst or Google will ask publishers not to buy traffic in this way, and then Kanoodle will end up worse off then they were before.
I don't believe Google will have an issue in buying other network PPC traffic ...
This is not forced traffic / but real.
This is like saying they don't want you to run an ad in the NY Times to promote your site
What about Overture? anyone know?
it's legal but uncommon... all the big banner networks are sending traffic to each other since years, sometimes a request gets redirected 4-5 times and they actually encourage you to install "default campaigns" pointing to their competitors.
Many of the revenue share networks will state this. If I am not mistaken, adsense will say something similar.
Overture flat out says in their agreements that you CAN NOT buy traffic to send to their results pages.
If google doesn't say the same they sure should. If people start buying crap traffic to send through to G/Y! paid results - I, as an advertiser, would flip!
I already opt out of the contextual options at google and overture because of the lower quality of traffic and flat out abuse of Adsense and the OVTR context ads.
People buying traffic from Findwhat, kanoodle, ePilot, Mamma, Quepasa, etc to generate G clicks would be the nail in the coffin for Adsense.
The big boys need to do everything they can to protect the advertisers from crappy clicks. Exposure to crappy traffic will drive more and more advertisers to opt out/bid lower. Ultimately ruining adsense for the publishers as well.
I would heve to agree with you again OTC. We seem to be on the same wave length here... :-)
|People buying traffic from Findwhat, kanoodle, ePilot, Mamma, Quepasa, etc to generate G clicks would be the nail in the coffin for Adsense. |
It is hard to believe it is/would be profitable at all.
E.g. buying a click for $0.05 and selling it at $0.20 you would have to have pretty high CTR of 25% just to break even.