| Does Yahoo Fool Me?
PPC and Pay for Performance |
jimpoo
msg:1226407 | 10:32 pm on Apr 7, 2005 (gmt 0) |
What my understanding on PPC and Pay for Performance is: PPC - Pay Per Click.
Pay for Performance - You pay only when a client order product or service. Am I right? But, On Yahoo! Product Submit Center
(http://productsubmit.adcentral.yahoo.com/sspi/us/index2)
It says:
| Pay for Performance -Inclusion in Yahoo! Product Search and buyer’s guide pages is based on a cost-per-click price that varies by product category. You pay only for leads directly to your site. |
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How come a 'cost-per-click' can be said as 'Pay fo Performance'? It is confused, or Yahoo try to fool us?
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ShantiShunn
msg:1226408 | 11:43 pm on Apr 8, 2005 (gmt 0) |
Definitely sounds like a term confusion or Yahoo thinks it is big enough to change a terms established meaning...hmmm...LOL
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watchthis
msg:1226409 | 11:22 pm on Apr 9, 2005 (gmt 0) |
interesting
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eWhisper
msg:1226410 | 6:09 am on Apr 10, 2005 (gmt 0) |
It's all in the way they define language. Often, Overture uses the term 'lead' to mean a click. Not my definition of a lead, but it's often theirs.
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Shak
msg:1226411 | 11:04 am on Apr 10, 2005 (gmt 0) |
Pay for Performance in the Adwords/Overture/yahoo scheme of things is exactly same as PPC (Pay Per Click) Just an interesting way of saying it (imo) Shak
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