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|Does Yahoo Fool Me?|
PPC and Pay for Performance
| 10:32 pm on Apr 7, 2005 (gmt 0)|
What my understanding on PPC and Pay for Performance is:
PPC - Pay Per Click.
Pay for Performance - You pay only when a client order product or service.
Am I right?
But, On Yahoo! Product Submit Center
|Pay for Performance -Inclusion in Yahoo! Product Search and buyer’s guide pages is based on a cost-per-click price that varies by product category. You pay only for leads directly to your site. |
How come a 'cost-per-click' can be said as 'Pay fo Performance'? It is confused, or Yahoo try to fool us?
| 11:43 pm on Apr 8, 2005 (gmt 0)|
Definitely sounds like a term confusion or Yahoo thinks it is big enough to change a terms established meaning...hmmm...LOL
| 11:22 pm on Apr 9, 2005 (gmt 0)|
| 6:09 am on Apr 10, 2005 (gmt 0)|
It's all in the way they define language.
Often, Overture uses the term 'lead' to mean a click. Not my definition of a lead, but it's often theirs.
| 11:04 am on Apr 10, 2005 (gmt 0)|
Pay for Performance in the Adwords/Overture/yahoo scheme of things is exactly same as PPC (Pay Per Click)
Just an interesting way of saying it (imo)
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