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|Does Yahoo Fool Me?|
PPC and Pay for Performance
What my understanding on PPC and Pay for Performance is:
PPC - Pay Per Click.
Pay for Performance - You pay only when a client order product or service.
Am I right?
But, On Yahoo! Product Submit Center
|Pay for Performance -Inclusion in Yahoo! Product Search and buyer’s guide pages is based on a cost-per-click price that varies by product category. You pay only for leads directly to your site. |
How come a 'cost-per-click' can be said as 'Pay fo Performance'? It is confused, or Yahoo try to fool us?
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