|What About Mamma.com?|
Any Opinions on their PPC?
I'm trying to test out some smaller PPCs out there, they seem interesting to test, although I know volume will not be that high (or at least it shouldnt be that high) but I would like to get your opinions on it, how was it for you?
This is also something i would like to know. i would be very grateful to anyone who shares their experiences.
I'd say not to bother. The quality of traffic is poor and the customer service leaves something to be desired.
Also, they are being probed by the SEC.
Securities and Exchange Commission.
They're the people that come in when the books look cooked (i.e. Enron, Worldcom, Global Crossing, Adelphia, Cendant, AIG, etc.)
The problem with lower tier PPC engines isn't low volumes of traffic, in fact it is the opposite. You'll get all the traffic you can buy, but none of it will convert.
Stick with the big boys until the little guys clean up their act and begin to care more about retaining advertisers than attracting new ones.
I would have to agree with OTC, I have tested the majority of the PPC engines as I have been doing PPC for over 6 years now. Typically, the best of the smaller ones is still findwhat, but with all the bad press I keep hearing about them and click fraud, I have started to stay clear of them.
The ones I have had the best experience with is AdWords and Overture. These seem to have the highest quality of traffic.
Quality is much better than quantity. I typically only stray back to the smaller PPC engines when I'm promoting freebie crap or if I'm working on building the brand, even then though, I only do minimum bid and set small overall spending caps.
I have used everyone and I mean everyone.
The only two that you can trust across the board are Google and Overture.
Everything else is a crap shoot and not generally worth your time.
Findwhat used to be decent, but now they seem to have nothing but fraud for the top bids.
Very dissapointed in Lycos. This used to be my secret weapon. Very reasonable bids and quality traffic. Not high quantity, but good quality. However, I just had to contact them because I have received Zero conversions for my latest campaign, while converting very well on Google.
Why doesn't someone start a small company and focus on quality vs. quantity of traffic. In the long run, they will be much more successfull.