| 3:11 pm on May 7, 2003 (gmt 0)|
The click thru rate on ppc is better than the other mediums that I have used. click per lead/cost per lead has been better than traditional banners, html emails, and newsletters.
I would suggest increasing the dollar amount in a step up fashion. Maybe every quarter re-evaluate the budgeting based on roi and re-balance funding. Keep an eye on the ppc tests - some are way better than others. Take into condsideration PPC feeds (ie overture feeding Yahoo)
| 3:22 pm on May 7, 2003 (gmt 0)|
I'm not worried about the click through RATE (ctr)...if they don't click - I don't pay.
When comparing a banner campaign with a ctr of .000000001% to an overture campaign with a ctr of 3%....the QUANTITY of visitors will be vastly different, but the QUALITY of the visitors shouldn't differ much...should it?
| 3:38 pm on May 7, 2003 (gmt 0)|
I've seen a big difference in the quality. I've found that users coming from search engines have a higher click to lead ratio than those that come from traditional banners on related sites.
I see it as the difference between those that are actively searching out information and those that see a banner and go "oh, yeah - I wanted to know about that"
| 4:07 pm on May 7, 2003 (gmt 0)|
So impulse visitors convert a bit lower than searchers on a misssion...
If our search traffic is currently converting @ 3% (sale of widget repair service).....would it be reasonable to expect CPC banner visitors to convert at 1.5%?
Keep in mind that we offer widget repair service (not much of an impulse category). If you dont have a broken widget, our ads probably wont be very interesting to you.
Thanks for your comments.
| 1:41 pm on May 8, 2003 (gmt 0)|
I have a couple of text banners on low/non - commercial sites
that rank high in Google. Conversion rate is about the same
as for adwords and overture, little less than SERPs.
Ads are straightforward, informational, no hype.
I think there is a big difference between these and
those annoying animated gifs. More is less, it seems
| 1:58 pm on May 28, 2003 (gmt 0)|
Could some one advice me about the best webs for do pey per click banner campaing?