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MSN doing own PPC?
certain company in Redmond doing research...
rich42

10+ Year Member



 
Msg#: 879 posted 10:39 am on Feb 23, 2005 (gmt 0)

apparently a certain company based in Redmond is doing a little research...

They're interviewing people who have experience managing Google Adwords campaigns...

Wonder what they're up to...

 

JerryOdom

10+ Year Member



 
Msg#: 879 posted 3:05 pm on Feb 23, 2005 (gmt 0)

I guess its about time they jump on the bandwagon.

bostonseo



 
Msg#: 879 posted 8:59 pm on Feb 23, 2005 (gmt 0)

This is old news. The said months ago they were building their own PPC system; they will continue to work with Overture until it is available probably later this fall.

GorgiasPR

5+ Year Member



 
Msg#: 879 posted 9:54 pm on Feb 24, 2005 (gmt 0)

I would not look for MSN PPC any time soon. The main page at Overture is reporting that their relationship has been extended until June 2006.

jeffpq

5+ Year Member



 
Msg#: 879 posted 10:18 pm on Feb 24, 2005 (gmt 0)

Although I believe they are going to stick with Overture for a while, they might pull a primary/secondary ppc engine function as many other engines do.

GorgiasPR

5+ Year Member



 
Msg#: 879 posted 2:07 am on Feb 25, 2005 (gmt 0)

Overture (smart sons of guns that they are) frequently include "non-compete" arrangements so that other "primary & secondary" PPCs can not get in on the action. I think in eighteen to twenty-four months you're going to see an ad module for MSN but not an actual PPC. Don't forget about the pending lawsuit either - MSN is too smart to get involved with the likes of that.

tak051

10+ Year Member



 
Msg#: 879 posted 3:07 pm on Feb 25, 2005 (gmt 0)

I'm not sure a non-compete will be an issue. Keep in mind that MSN has it's own ad module based (very loosely) on PPC right now. You can go direct through MSN to get one of the top three spots. You just need big budget & a year commitment, and the system isn't automated in the same way we've grown accustomed to with OV and AdWords.

Beyond top three spots, they use Overture to fill the rest of the page, but don't do anything to mark the difference on the page. That probably gives them the backdoor they'd need.

AbsintheSyringe

5+ Year Member



 
Msg#: 879 posted 8:23 pm on Mar 6, 2005 (gmt 0)

Well MSN doesnt want to watch Google taking all the money, so after Yahoo is preparing their answer to Google, Redmond fellas are thinking, why wouldnt we try the same thing?

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