|Findwhat.com clickthrough rates|
Don't stack up to clickthrough on page....
| 12:59 pm on Jan 21, 2005 (gmt 0)|
With a number of campaigns run through Findwhat there seems to be an emerging pattern.
Am only paying about $30 per day for specific UK traffic for which we have directory results that are on topic and providing links to the subject of the advert on Findwhat.
However despite extensive testing, I am getting 200 clickthroughs on Findwhat per day but only 30 - 40 onward clickthroughs on my listings ....
So basically I am paying for 160 odd clicks every day that do nothing... the user comes on and goes - despite very relevant listings to the ad.
somedays its better say 50 clickthroughs, but most days about 30 - 40.
I can see that 50% loss of traffic is probably fair given that some users never know what they want or only want the brand in question (and they never read the ads properly etc) plus webmasters surfing about to get ideas, but only 20% traffic being useful ... hmmm.
| 1:44 pm on Jan 21, 2005 (gmt 0)|
It is definitely a completely different ppc market on the 2nd tier networks like FindWhat and Kanoodle. I have found that certain markets do great, while others are just cash click cows.
The return on a dollar costs a lot less per click, but takes a lot more skill to actually get them to convert. So my suggestion is to track logs and try to find out if they are fraudulent clicks, or coming from the same areas. Also, see if they are just coming to the first page and leave, or if they actually click deeper into your site.
That alone should help you analyze your traffic and see if those are the right keywords for you on that network.
| 3:05 pm on Jan 21, 2005 (gmt 0)|
I think this is very standard on the marketing whole. I read somewhere (I read too much about this stuff!) that you need to use the 70/30 rule - seventy percent are looking for information and thirty percent are open to (or able) taking an action whether it be shopping, signing up for a free service, etc. You might want to tinker (TinkyWinky) with your titles and descriptions and integrate some "negative listings" to dissuade some users from clicking on the ads in the first place. Findwhat (IMHO) is a solid PPC with good partnerships - are you getting a similar or better conversion from your natural, unpaid listings?
| 1:35 am on Jan 25, 2005 (gmt 0)|
|I have found that certain markets do great, while others are just cash click cows. |
Absolutely, there are markets and traffic models that work beautifully with FindWhat. You just have to look at your referrers, measure your conversions, and communicate your concerns to representative. FindWhat, just like any other reputable marketing company, wants you to be happy and wants you to keep buying.
| 2:17 pm on Jan 25, 2005 (gmt 0)|
"FindWhat, just like any other reputable marketing company, wants you to be happy and wants you to keep buying."
Saying FindWhat wants you to be happy and wants you to keep buying is a bit of a conflict of interest...isn't it?
Which one of these objectives do they want more? Obviously to keep you buying. Someone should start a poll of how many people have seen FindWhat's quality of traffic significantly decline in the last year.