Pretty simple question, but I bet the replies will vary. I'm doing some internal research, and I am trying to estimate the average number of keywords / keyword phrases a company targets for a domain. Anyone willing to share? 5 kewyord phrases? 10? 20 phrases? Your replies will help me build my business model. In advance, thanks.
Interesting question, Bradley, I look forward to seeing the replies..
As for my company, I have a list of about 25 keywords in which I pay particular attention to. I have clients who usually target about 10 keywords/phrases and others who will give me a list of a hundred or so.
this all depends how you define 'keywords'. I tend to do 4-10 per product (most products have 2-3pgs), and 2-4 for information only pages. many are variations of the same phrase. in the end the site itself targets hundreds, but they are all related.