None of these are worth the time it takes to manage and try to squeak a small profit on these programs.
Your best bet on that list is FindWhat. Smaller PPCs are a different ballgame, in that their perfromanace is going to be far less predictable that Google or Overture because most do not have the same kind of inventory except in the most competitive keywords. There are sweet spots, in terms of keywords, for most PPC networks, usually because of good partner sites that target those specialty areas. You miss more than you hit, probably.
We have found FindWhat and Searchfeed to provide positive ROAS across a variety of vertical markets for our advertiser base.
Kanoodle's contextual ad program has fared well also, though their standard variable CPC based program has not performed well.
Thanks for all the responses. It opened my eyes...
Regarding the comment on
"Kanoodle's contextual ad program has fared well"
I checked their prices per click and I found them laughable and totally out of touch with reality with the price point (and profit) of our products.
Thanks again to all who contributed here.
Kanoodle and 7Search both provided a good ROI for me. The same can not be said for Ah-Ha (enhance) and e-pilot.
I think Findwhat has a serious click-fraud problem and they know it - which is why they are still rolling out their pay per call service - findwhat bottoms out my list of second-tier PPCs.
So basically I have conflicting opinions. houseofsecrets says Findwhat has good results while GorgiasPR says they are not while giving a thumbs up to many on the list that others seem to feel are not very good at all.
So far the results seem to be highly subjective with no across the board conclusion.
I'm sure much has to do with the product or industry that is being promoted.
Can anyone agree from the list... who is 'absolutely' not worth the time and money.
I honestly recommend you read more threads in this forum ;)
"I think Findwhat has a serious click-fraud problem and they know it - which is why they are still rolling out their pay per call service - findwhat bottoms out my list of second-tier PPCs."
Their Pay Per Call service is a different presentation. It displays a unique 800 number and leads you to a mini-profile page. The merchant only pays for calls made at a minimum of $2 a call and he doesn't need a website! Click fraud is impossible with this system. The market? 14 million businesses world wide, only 4 mil have websites and only 330,000 use PPC advertising. Pay per call has a huge market to tap.
According to Findwhat Pay per call converts 4 Xs better than PPC. It works for the merchant.
The tech is owned by Ingenio who is funded in part by Paul Allen's Vulcan Ventures.
I think if you read the threads in this forum you'll never buy PPC again :)
It depends on the vertical that you're promoting. These PPC services all have different partners, so depending on who those partners are, they (the PPCs) may or may not work for you. It takes a lot of testing to know which ones work for your business and with your creative. Please don't get me wrong - Findwhat is a great company and produces a lot of quality traffic, it just did not convert as well as others, specifically, 7Search, GenieKnows and Enhance (only in my case).
I'm a little leary of FindWhat's Pay Per Call. I like that affiliates are out of the equation, but do they charge for repeat calls? What happens when a competitor gets hold of the number - wouldn't that drain a budget pretty fast?
I would love to NOT use PPC's at all but alas, when we turn it off completely it hurts sales.
As for the phone idea ...it would not work in our industry. We carry over 300,000 products and if we had to pay $2 per phone call plus the 800 long distance charges and then try to answer all the questions while on the phone...there would be no profit...just a big expense.
I'll just keep experimenting I guess...like the rest of you....
I have been reading this discussion
its really interesting
But can u suggest then
what would be the best place to promote a HEALTH SUPPLEMENT for US MARKET
ADWORDS is simplynot giving an appropirate response. I have even put $1 CPC but even then its dismal.