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Pay Per Click Engines Forum

    
PPC management software
Whats the best PPC management software?
netnerd




msg:1230371
 3:16 pm on Dec 6, 2004 (gmt 0)

Ok - its been asked before, but , can someone summarise what is the best PPC management solution for multiple search engines with a multi thousand dollar monthly spend on clicks?

Is there a solution i can buy one-off, or do the better ones charge a percentage of spend?

 

seth_wilde




msg:1230372
 4:12 pm on Dec 6, 2004 (gmt 0)

There no recogonized industry best.. If your looking for complete management you probably want to check out the CPA solutions... If you want more control and are only in a moderately competitive area a one-off solution could probably work..

Good place to start is Overture approved solutions (they have back end access to overture)

[content.overture.com...]

netnerd




msg:1230373
 4:18 pm on Dec 6, 2004 (gmt 0)

Yeah - id like something that took CPA into account ideally - plus something that would work with other engines like 7search etc.

anyone else got any preferences?

shorebreak




msg:1230374
 6:30 pm on Dec 7, 2004 (gmt 0)

Netnerd,

Why wouldn't you just focus on Google AdWords and Overture? From what we see, they account for 95-97% of the converting traffic out there; moreover, it's much easier to find a solution for those two than one that handles umpteen different PPCSE's.

-Shorebreak

netnerd




msg:1230375
 7:51 pm on Dec 7, 2004 (gmt 0)

shorebreak

I have broader horizons ;)

Im intersted in the other engines as well.

cnoonan




msg:1230376
 12:09 am on Dec 9, 2004 (gmt 0)

I have been doing some research on PPC management companies as well as software for optimizing multiple search engine campaigns.

I have found a couple that seem to keep popping up.

[atlasonepoint.com...] (GoToast)

and [did-it.com...]

Hope that helps...

CjN

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